Grupo Modelo
Encyclopedia
Grupo Modelo is a large brewery
in Mexico
, It has 63% of the Mexican beer market, and exports beer to the United Kingdom, United States and Canada (via a joint venture
with Constellation Brands
). Its export brands include Corona
, Modelo, and Pacífico
. Grupo Modelo also brews brands intended solely for the domestic Mexican market, including Victoria (now available in some southwestern U.S. cities) (a recent advertising campaign for this brand was centered on the fact that it is unavailable abroad); Estrella (a local beer found only in western Mexico); and León and Montejo (originally local to Yucatán
but now available nationwide). Grupo Modelo has marketshare of 56% in Mexico. Grupo Modelo has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch.
Until the 1960s, Grupo Modelo used red poppy flowers in its advertising, where almost any image it used had poppy flowers somewhere in the image.
On June 12, 2008, The Wall Street Journal
stated that Anheuser-Busch InBev
, which owns a non-controlling 50% stake in the company, may attempt to acquire the remaining 50%.
. Through a partnership with Nestlé Waters, it produces and distributes in Mexico the bottled water brands Sta. María and Nestlé Pureza Vital, among others. Grupo Modelo trades in the Mexican Stock Exchange since 1994 with the ticker symbol GMODELOC. It also quotes as an ADR under the ticker GPMCY in the OTC markets and in Latibex in Spain as XGMD.
Grupo Modelo is currently the sixth largest brewer worldwide. It is building its eighth brewery in the northern part of the Mexican state of Coahuila
—with an installed capacity of 10 million hectoliters—which will be operating by 2010.
The main Corona brand is Corona Extra, a 4.6% alcohol by volume
pale lager
. It is the top selling beer from Mexico and is one of the top five selling beers worldwide. Available in over 150 countries, it is also Mexico's leading export brand. It was first brewed in 1925 by Cerveceria Modelo on the tenth anniversary of the brewery. In 1926 the brewery decided to package the beer in clear glass quarter bottles. In 1997, Corona Extra became the top-selling imported beer in the United States
, surpassing Heineken
.
Corona Extra is available in a variety of bottled presentations, ranging from the 250 millilitre ampolleta (labeled Coronita and just referred as the cuartito) up to the 940 millilitre Corona Familiar (known as the Familiar or Litro or caguama)Corona Mega is now available its is 1.2 liter bottle. A draught
version also exists, as does canned Corona in some markets.
Unlike many beers, Corona is bottled in a clear bottle, increasing the opportunity for spoilage. Exposure to sunlight or light from fluorescent bulbs such as those used in refrigerated display cases significantly damages the taste of beer, yielding a taste that is often described as "skunky". This is the result of the essential hop oils spoiling due to UV
exposure.
The second Corona brand is Corona Light, the first light beer produced by this brewer. Corona Light has 3.7% alcohol by volume, 99 calorie (0.414216 kJ), per 355 millilitre bottle.
Vienna lager first brewed in Toluca
, México
, in 1865 by Compañía Toluca y México. Grupo Modelo bought out Compañía Toluca y México in 1935.
It is generally sold in standard 325 millilitre bottles and 940 millilitre familiares; a smaller 150 millilitre bottle exists, but it is rare. The labels of all its presentations depict Gambrinus
holding aloft a frothing mug.
Victoria beer is now available in six and twelve pack bottles in certain U.S. cities in California, Texas, Colorado, Illinois, Washington, Georgia and Indiana.
Pacífico
is a 4.5% abv pale lager originally brewed in Mazatlán
, Sinaloa
. The name means Pacific. The picture on the bottle is the city's lighthouse, for which it is famous, surrounded by a lifesaver. A light variety was launched in 2008.
by Austria
n immigrants, and was introduced as a draft beer in 1926. Negra Modelo comes in an unusually shaped, wide brown bottle with a trademark gold label.
club C.D. Chivas USA
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
in Mexico
Beer in Mexico
"Beer In Mexico" is the title of a song written and recorded by American country music singer Kenny Chesney. It was released in January 2007 as the fifth and final single from Chesney's 2005 album The Road and the Radio...
, It has 63% of the Mexican beer market, and exports beer to the United Kingdom, United States and Canada (via a joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
with Constellation Brands
Constellation Brands
Constellation Brands, Inc., headquartered in Victor, New York, is the world’s leading wine company with a broad portfolio of widely admired premium brands across the wine, beer and spirits categories.-History and description:...
). Its export brands include Corona
Corona (beer)
Corona Extra, better known as Corona and labeled as Coronita in Spain, is a brand of pale lager owned and produced by Cerveceria Modelo at a number of breweries in Mexico. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide...
, Modelo, and Pacífico
Pacífico
Cerveza Pacífico Clara, better known as Pacifico, is a Mexican pilsner-style beer. It was first brewed in 1900 when three Germans opened a brewery, the Cerveceria del Pacífico in Mazatlán. Cerveza Pacifico is named so because the Pacifico brewery is located in the Pacific Ocean port city of...
. Grupo Modelo also brews brands intended solely for the domestic Mexican market, including Victoria (now available in some southwestern U.S. cities) (a recent advertising campaign for this brand was centered on the fact that it is unavailable abroad); Estrella (a local beer found only in western Mexico); and León and Montejo (originally local to Yucatán
Yucatán
Yucatán officially Estado Libre y Soberano de Yucatán is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 106 municipalities and its capital city is Mérida....
but now available nationwide). Grupo Modelo has marketshare of 56% in Mexico. Grupo Modelo has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch.
Until the 1960s, Grupo Modelo used red poppy flowers in its advertising, where almost any image it used had poppy flowers somewhere in the image.
On June 12, 2008, The Wall Street Journal
The Wall Street Journal
The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....
stated that Anheuser-Busch InBev
Anheuser-Busch InBev
Anheuser-Busch InBev N.V. is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA....
, which owns a non-controlling 50% stake in the company, may attempt to acquire the remaining 50%.
Grupo Modelo
Grupo Modelo, founded in 1925, is the leader in Mexico in beer production, distribution and marketing, with 63.0% of the total (domestic and export) market share, as of December 31, 2008. It has seven brewing plants in Mexico, with a total annual installed capacity of 60 million hectoliters. It is the importer of Anheuser-Busch InBev’s products in Mexico, including Budweiser, Bud Light and O’Doul’s. It also imports the Chinese Tsingtao brand and the Danish beer CarlsbergCarlsberg
The Carlsberg Group is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark...
. Through a partnership with Nestlé Waters, it produces and distributes in Mexico the bottled water brands Sta. María and Nestlé Pureza Vital, among others. Grupo Modelo trades in the Mexican Stock Exchange since 1994 with the ticker symbol GMODELOC. It also quotes as an ADR under the ticker GPMCY in the OTC markets and in Latibex in Spain as XGMD.
Grupo Modelo is currently the sixth largest brewer worldwide. It is building its eighth brewery in the northern part of the Mexican state of Coahuila
Coahuila
Coahuila, formally Coahuila de Zaragoza , officially Estado Libre y Soberano de Coahuila de Zaragoza is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico...
—with an installed capacity of 10 million hectoliters—which will be operating by 2010.
Corona
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
pale lager
Pale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
. It is the top selling beer from Mexico and is one of the top five selling beers worldwide. Available in over 150 countries, it is also Mexico's leading export brand. It was first brewed in 1925 by Cerveceria Modelo on the tenth anniversary of the brewery. In 1926 the brewery decided to package the beer in clear glass quarter bottles. In 1997, Corona Extra became the top-selling imported beer in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, surpassing Heineken
Heineken
Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...
.
Corona Extra is available in a variety of bottled presentations, ranging from the 250 millilitre ampolleta (labeled Coronita and just referred as the cuartito) up to the 940 millilitre Corona Familiar (known as the Familiar or Litro or caguama)Corona Mega is now available its is 1.2 liter bottle. A draught
Draught beer
Draught beer is beer served from a cask or a pressurised keg.-History of draught:Until Joseph Bramah patented the beer engine in 1785, beer was served directly from the barrel and carried to the customer. The Old English word for carry was dragen which developed into a series of related words,...
version also exists, as does canned Corona in some markets.
Unlike many beers, Corona is bottled in a clear bottle, increasing the opportunity for spoilage. Exposure to sunlight or light from fluorescent bulbs such as those used in refrigerated display cases significantly damages the taste of beer, yielding a taste that is often described as "skunky". This is the result of the essential hop oils spoiling due to UV
Ultraviolet
Ultraviolet light is electromagnetic radiation with a wavelength shorter than that of visible light, but longer than X-rays, in the range 10 nm to 400 nm, and energies from 3 eV to 124 eV...
exposure.
The second Corona brand is Corona Light, the first light beer produced by this brewer. Corona Light has 3.7% alcohol by volume, 99 calorie (0.414216 kJ), per 355 millilitre bottle.
Victoria
Victoria is a 4% abvAlcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
Vienna lager first brewed in Toluca
Toluca
Toluca, formally known as Toluca de Lerdo, is the state capital of Mexico State as well as the seat of the Municipality of Toluca. It is the center of a rapidly growing urban area, now the fifth largest in Mexico. It is located west-southwest of Mexico City and only about 40 minutes by car to the...
, México
Mexico (state)
México , officially: Estado Libre y Soberano de México is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of the United Mexican States. It is divided in 125 municipalities and its capital city is Toluca de Lerdo....
, in 1865 by Compañía Toluca y México. Grupo Modelo bought out Compañía Toluca y México in 1935.
It is generally sold in standard 325 millilitre bottles and 940 millilitre familiares; a smaller 150 millilitre bottle exists, but it is rare. The labels of all its presentations depict Gambrinus
Gambrinus
Gambrinus is a legendary king of Flanders, and an unofficial patron saint of beer or beer brewing. Gambrinus is variously depicted as a European king, as an English knight of the Middle Ages, or as a plump old man...
holding aloft a frothing mug.
Victoria beer is now available in six and twelve pack bottles in certain U.S. cities in California, Texas, Colorado, Illinois, Washington, Georgia and Indiana.
Pacífico
Pacífico
Cerveza Pacífico Clara, better known as Pacifico, is a Mexican pilsner-style beer. It was first brewed in 1900 when three Germans opened a brewery, the Cerveceria del Pacífico in Mazatlán. Cerveza Pacifico is named so because the Pacifico brewery is located in the Pacific Ocean port city of...
is a 4.5% abv pale lager originally brewed in Mazatlán
Mazatlán
Mazatlán is a city in the Mexican state of Sinaloa; the surrounding municipio for which the city serves as the municipal seat is Mazatlán Municipality. It is located at on the Pacific coast, across from the southernmost tip of the Baja California peninsula.Mazatlán is a Nahuatl word meaning...
, Sinaloa
Sinaloa
Sinaloa officially Estado Libre y Soberano de Sinaloa is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 18 municipalities and its capital city is Culiacán Rosales....
. The name means Pacific. The picture on the bottle is the city's lighthouse, for which it is famous, surrounded by a lifesaver. A light variety was launched in 2008.
Negra Modelo
Negra Modelo is a 5.3% abv Vienna lager-style beer http://beeradvocate.com/beer/style/30 (though the brewery classifies it as a Munich dunkel) first brewed in MexicoMexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
by Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
n immigrants, and was introduced as a draft beer in 1926. Negra Modelo comes in an unusually shaped, wide brown bottle with a trademark gold label.
Modelo Especial
First bottled in 1925; the #3 imported beer in the U.S., selling 22 million cases annually.Estrella
Estrella is a pilsener beer produced in the Guadalajara Modelo plant and can be found in all of Mexico. Estrella was first produced in the late 19th Century by Cervecería Estrella (currently known as Cervecería Modelo de Guadalajara), that Grupo Modelo acquired in 1954.León
León is a Munich-type dark amber-colored beer, that mixes a sweetness with light bitterness, and a white foam. The León brand was first launched into the market in the early 1900s, its origin is traced back to the southeast region of Mexico, over the years it has become popular throughout the country.Extra
Grupo Modelo is the owner of the Extra convenience store chain. Extra boasts 2,100 outlets in Mexico and is a part of Grupo Modelo's vertically integrated model of both producing and selling beer. Corona is the current jersey sponsor of Major League SoccerMajor League Soccer
Major League Soccer is a professional soccer league based in the United States and sanctioned by the United States Soccer Federation . The league is composed of 19 teams — 16 in the U.S. and 3 in Canada...
club C.D. Chivas USA
C.D. Chivas USA
Club Deportivo Chivas USA is an American professional soccer club based in the Los Angeles suburb of Carson, California that competes in Major League Soccer , the top professional soccer league in the United States of America and Canada....