Groundswell (book)
Encyclopedia
Groundswell is a book by Forrester Research
executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies
.
It was published in 2008 by Harvard Business Press
. A revised edition was publish in 2011 which added Ted Schadler as an author.
Awards received:
Forrester Research
Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Forrester Research has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California;...
executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies
Social technology
The term Social Technology was first used at the University of Chicago by Albion Woodbury Small and Charles Richmond Henderson around the end of the 19th century. Small and Henderson were close colleagues, and it is hard to tell who used the term first...
.
It was published in 2008 by Harvard Business Press
Harvard Business Press
Harvard Business Press is the book-specific division of Harvard Business School Publishing, owned by the Harvard Business School, based in Boston, MA.The Press publishes general interest books in addition to business books...
. A revised edition was publish in 2011 which added Ted Schadler as an author.
Awards received:
- Awarded the American Marketing Association Foundation’s prestigious Berry-AMA Book Prize for best marketing book of 2009.
- Named by Amazon as one of the Top 10 Business & Investing Books of 2008
- Named by CIO Insight as one of the Top 10 Business-Tech Books of 2008
- Named by Fortune Magazine as one of the 3 best Web books of 2008
- Named by Advertising Age as number 3 of 10 Books You Should Have Read
- Named by BusinessWeek as one of the Best Innovation & Design Books of 2008
- Named by strategy+business as one of the Best Business Books 2008 and “Top Shelf” in Marketing
- Named one of 10 Insightful Web 2.0 Books by CIO Insight