Grinbath, LLC is an American computer software and hardware company that designs and develops usability and accessibility tools. The company produces the EyeGuide™eye tracking

Eye tracking

Eye tracking is the process of measuring either the point of gaze or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system, in psychology, in cognitive linguistics and in product...

 system and has announced plans for an eye-based assistive technology. The company is headquartered in Lubbock, Texas

Texas

Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

, United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

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Founded in 2010, the company arose from a research team led by Dr. Brian Still (Grinbath's CEO) at Texas Tech University

Texas Tech University

Texas Tech University, often referred to as Texas Tech or TTU, is a public research university in Lubbock, Texas, United States. Established on February 10, 1923, and originally known as Texas Technological College, it is the leading institution of the Texas Tech University System and has the...

. EyeGuide was developed as an affordable alternative to other eye trackers for the Texas Tech University’s usability lab. The advisory board for the EyeGuide eye tracker includes Dr. Tharon Howard of Clemson University

Clemson University

Clemson University is an American public, coeducational, land-grant, sea-grant, research university located in Clemson, South Carolina, United States....

 and Dr. Carol Barnum of Southern Polytechnic State University

Southern Polytechnic State University

Southern Polytechnic State University is a public, co-educational state university located in Marietta, Georgia, USA just northwest of Atlanta...

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