Grey London
Encyclopedia
Grey London is one of the UK's largest communications agencies with clients including Samsung
, P&G, GlaxoSmithKline
, Allianz
, the British Heart Foundation
, Ryvita
, Dairy Crest
and Toshiba
. The company has also done award-winning work for the charitable organisation Women's Aid
, picking up an IPA
Effectiveness Award, an Aerial Award, and a Euro Effie Award for its work on the Valentine's Day campaign, followed up a year later by an Aerial Award and a Silver from the Creative Circle Awards for What's it going to take?
and, in 2009, the web-only piece Cut
, starring Keira Knightley
, was shortlisted for a Cyber Lion at the Cannes Lions International Advertising Festival
and won a Silver at the London International Awards.
Grey was shortlisted for Marketing's Agency of the Year in 2008.
In 2009 Grey London was the most highly awarded advertising agency at the IPA
Effectiveness Awards and won The Broadbent Prize for 'Best Dedication to Effectiveness' for their work with the British Heart Foundation, picking up awards for their work on Yoobot and 'Watch Your Own Heart Attack
' starring Stephen Berkoff. Their work with FRijj
also won an award.
was the deputy chairman.
(NASDAQ:WPPGY). Grey Group's total offer includes Grey advertising, G2 activation marketing, Grey Healthcare Group, healthcare communications, MediaCom, media planning and buying and GCI Group, public relations. Grey's blue-chip client roster includes P&G, GlaxoSmithKline
, BAT
and Diageo
.
It is part of the worldwide agency Grey Group.
Samsung
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
, P&G, GlaxoSmithKline
GlaxoSmithKline
GlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...
, Allianz
Allianz
SE is a global financial services company headquartered in Munich, Germany. Its core business and focus is insurance. As of 2010, it was the world's 12th-largest financial services group and 23rd-largest company according to a composite measure by Forbes magazine.Its Allianz Global Investors...
, the British Heart Foundation
British Heart Foundation
The British Heart Foundation is a charity organisation in Britain that funds research, education, care and awareness campaigns aimed to prevent heart diseases in humans.-Foundation:...
, Ryvita
Ryvita
Ryvita is a rye-based crispbread which up until 2009 was manufactured by The Ryvita Company. The company was founded in Birmingham, England, in 1930 and is today a subsidiary of Associated British Foods. Ryvita crackers are popular with dieters...
, Dairy Crest
Dairy Crest
Dairy Crest Group plc is a major dairy products company in the United Kingdom. Its brands include Cathedral City Cheddar cheese, Utterly Butterly, Vitalite, Clover, St Ivel and Frijj. The company delivers milk to around 1.1 million households via their milkmen...
and Toshiba
Toshiba
is a multinational electronics and electrical equipment corporation headquartered in Tokyo, Japan. It is a diversified manufacturer and marketer of electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and...
. The company has also done award-winning work for the charitable organisation Women's Aid
Women's Aid
Women's Aid is a group of feminist charities across the United Kingdom. There are four main Women's Aid Federations, one for each country. Its aim is to end domestic violence against women and children...
, picking up an IPA
Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising is the trade body and professional institute for 250 leading agencies in the UK's advertising, media and marketing communications industry, covering the creative, digital, direct marketing, healthcare, media, outdoor, sales promotion and sponsorship...
Effectiveness Award, an Aerial Award, and a Euro Effie Award for its work on the Valentine's Day campaign, followed up a year later by an Aerial Award and a Silver from the Creative Circle Awards for What's it going to take?
What's it going to take?
What's it going to take? is a British print and poster campaign launched in 2007 by Women's Aid to boost awareness of domestic violence against women in the United Kingdom. The campaign, handled by advertising agency Grey London, comprised photographs of nine female celebrities made-up to appear as...
and, in 2009, the web-only piece Cut
Cut (advert)
Cut is a British advertising campaign launched in 2009 by the charitable organisation Women's Aid to promote awareness of domestic violence. The campaign was created by advertising agency Grey London, and centres around a 120-second commercial starring Keira Knightley. Supporting the commercial...
, starring Keira Knightley
Keira Knightley
Keira Christina Knightley born 26 March 1985) is an English actress and model. She began acting as a child and came to international notice in 2002 after co-starring in the film Bend It Like Beckham...
, was shortlisted for a Cyber Lion at the Cannes Lions International Advertising Festival
Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...
and won a Silver at the London International Awards.
Grey was shortlisted for Marketing's Agency of the Year in 2008.
In 2009 Grey London was the most highly awarded advertising agency at the IPA
Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising is the trade body and professional institute for 250 leading agencies in the UK's advertising, media and marketing communications industry, covering the creative, digital, direct marketing, healthcare, media, outdoor, sales promotion and sponsorship...
Effectiveness Awards and won The Broadbent Prize for 'Best Dedication to Effectiveness' for their work with the British Heart Foundation, picking up awards for their work on Yoobot and 'Watch Your Own Heart Attack
Watch Your Own Heart Attack
Watch Your Own Heart Attack is a two-minute public-information film advertisement produced by the British Heart Foundation, starring Stephen Berkoff, which illustrates how it feels to have a heart attack...
' starring Stephen Berkoff. Their work with FRijj
FRijj
Frijj is a brand of milkshake sold mainly in the United Kingdom. Produced by Dairy Crest, it was first launched in 1993. Frijj is sold in four permanent flavours: strawberry, chocolate, banana and Chocolate Fudge Brownie...
also won an award.
Leadership
Chris Hirst is the CEO, Nils Leonard the Executive Creative Director and Neil Hourston the Chief Strategy Officer. Jonathan Mendelsohn, the director of general election resources for the British Labour PartyLabour Party (UK)
The Labour Party is a centre-left democratic socialist party in the United Kingdom. It surpassed the Liberal Party in general elections during the early 1920s, forming minority governments under Ramsay MacDonald in 1924 and 1929-1931. The party was in a wartime coalition from 1940 to 1945, after...
was the deputy chairman.
Ownership
The company is part of Grey Group which ranks among the largest global communications companies. Its parent company is WPPWPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
(NASDAQ:WPPGY). Grey Group's total offer includes Grey advertising, G2 activation marketing, Grey Healthcare Group, healthcare communications, MediaCom, media planning and buying and GCI Group, public relations. Grey's blue-chip client roster includes P&G, GlaxoSmithKline
GlaxoSmithKline
GlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...
, BAT
British American Tobacco
British American Tobacco p.l.c. is a global tobacco company headquartered in London, United Kingdom. It is the world’s second largest quoted tobacco company by global market share , with a leading position in more than 50 countries and a presence in more than 180 countries...
and Diageo
Diageo
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....
.
It is part of the worldwide agency Grey Group.
Selected campaigns
- British Heart Foundation - Watch Your Own Heart AttackWatch Your Own Heart AttackWatch Your Own Heart Attack is a two-minute public-information film advertisement produced by the British Heart Foundation, starring Stephen Berkoff, which illustrates how it feels to have a heart attack...
- Toshiba - Time SculptureTime SculptureTime Sculpture is a British television and cinema advertisement launched in 2008 to promote Toshiba's high-definition television upscaling technology in the United Kingdom...
, Space ChairSpace ChairSpace Chair is a British television and cinema advertisement launched by Toshiba in 2009 to promote its Regza SD LCD televisions. The 60-second piece, following the launch of an armchair into near space attached to a weather balloon, is the second in the "Projects" campaign, following on from Time... - Women's Aid - What's it going to take?What's it going to take?What's it going to take? is a British print and poster campaign launched in 2007 by Women's Aid to boost awareness of domestic violence against women in the United Kingdom. The campaign, handled by advertising agency Grey London, comprised photographs of nine female celebrities made-up to appear as...
, Cut