Greeting Card Association
Encyclopedia
The Greeting Card Association is a United States trade organization representing the interests of greeting cards, gift wrapping
paper and stationery
manufacturers. Its membership consists primarily of United States publishers but foreign publishers are not barred. The Association's headquarters is located in Washington D.C.
The Association sponsors the LOUIE Awards each May in New York
during the National Stationery Show. These awards recognize the most outstanding designs published within the industry as judged by a panel of experts from both within and outside the greeting card industry.
The association was formed in 1941 by a small group of greeting card publishers under the leadership of George Burkhardt of Burkhardt-Warner in response to a War Department
order during World War II
to reduce paper use by 25%. After World War II
, the Association redefined its mission, concentrating on postal affairs and the promotion of greeting card usage.
Gift wrapping
Gift wrapping refers to the act of enclosing a gift in some sort of material. Wrapping paper is a kind of paper designed for gift wrapping. Gifts may also be wrapped in a box...
paper and stationery
Stationery
Stationery has historically meant a wide gamut of materials: paper and office supplies, writing implements, greeting cards, glue, pencil case etc.-History of stationery:...
manufacturers. Its membership consists primarily of United States publishers but foreign publishers are not barred. The Association's headquarters is located in Washington D.C.
The Association sponsors the LOUIE Awards each May in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
during the National Stationery Show. These awards recognize the most outstanding designs published within the industry as judged by a panel of experts from both within and outside the greeting card industry.
The association was formed in 1941 by a small group of greeting card publishers under the leadership of George Burkhardt of Burkhardt-Warner in response to a War Department
United States Department of War
The United States Department of War, also called the War Department , was the United States Cabinet department originally responsible for the operation and maintenance of the United States Army...
order during World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
to reduce paper use by 25%. After World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
, the Association redefined its mission, concentrating on postal affairs and the promotion of greeting card usage.