Green Man Gaming
Encyclopedia
Green Man Gaming is an online digital PC games retailer launched in May 2010. It allows its users to download games and then trade back their downloads when they've finished with them for credit to use against other digital content on the website. This works by deactivating the activation code required to play games online, which is then re-sold as 'pre-owned'.
Because the only aspect of the digital downloads that are classified as 'pre-owned' is the previously used activation code, it has been suggested that the website is a 'glorified rental service' and as the actual game downloaded will be new to the player, the status of pre-owned 'makes no difference to the end user'.
priced from 1p. The website was such a success that by August it had secured extra funding and was advertising additional jobs within the company.
In October 2010 Green Man Gaming announced a partnership with gaming website ComputerandVideoGames.com
, and sponsored a category in the 2010 Golden Joystick awards.
October also saw Green Man Gaming come into conflict with Asda
over the supermarket's use of the slogan 'Buy, Play, Trade' being used to advertise its pre-owned offer, with Green Man Gaming claiming the slogan is too similar to its own 'Load, Play, Trade'.
The website was nominated for a 2011 MCV
award in the Digital Retail Innovation category.
Because the only aspect of the digital downloads that are classified as 'pre-owned' is the previously used activation code, it has been suggested that the website is a 'glorified rental service' and as the actual game downloaded will be new to the player, the status of pre-owned 'makes no difference to the end user'.
History
Green Man Gaming was launched on 10 May 2010, featuring a catalogue of 500 games from 26 publishersVideo game publisher
A video game publisher is a company that publishes video games that they have either developed internally or have had developed by a video game developer....
priced from 1p. The website was such a success that by August it had secured extra funding and was advertising additional jobs within the company.
In October 2010 Green Man Gaming announced a partnership with gaming website ComputerandVideoGames.com
Computer and video games
A video game is an electronic game that involves human interaction with a user interface to generate visual feedback on a video device. The word video in video game traditionally referred to a raster display device, but following popularization of the term "video game", it now implies any type of...
, and sponsored a category in the 2010 Golden Joystick awards.
October also saw Green Man Gaming come into conflict with Asda
Asda
Asda Stores Ltd is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile telephone network, , Asda Mobile...
over the supermarket's use of the slogan 'Buy, Play, Trade' being used to advertise its pre-owned offer, with Green Man Gaming claiming the slogan is too similar to its own 'Load, Play, Trade'.
The website was nominated for a 2011 MCV
Market for Home Computing and Video Games
MCV is a United Kingdom-based trade magazine which focuses on business aspects of the video game industry, including game retailing. It is published every Friday and is available freely online or via print subscription...
award in the Digital Retail Innovation category.