Greater Toronto Marketing Alliance
Encyclopedia
The Greater Toronto Marketing Alliance (GTMA) is a "public-private partnership that serves as the key point of contact for businesses exploring opportunities in the Greater Toronto Area
(GTA)" . The partnership is a collaboration of the 29 municipalities and regions in the Greater Toronto Area, the governments of Ontario
and Canada
, several not-for-profit organizations, and a number of private sector corporations. The GTMA provides business information and site selection services to prospective investors at no cost.
, and on behalf of its regional partners promotes the GTA
's investment value proposition to international investors
Regions: City of Toronto, Durham, Halton, Peel (Town of Caledon
, City of Mississauga, and the City of Brampton only), and York.
became the Founding Chair of a new organization "sponsored by the Mayors and Regional Chairs Committee led by Mayor Hazel McCallion
and an ad hoc group of the 29 Boards of Trade and Chambers of Commerce in the Greater Toronto Area (GTA)". They named this new organization 'The Greater Toronto Marketing Alliance' and announced that its directive would be to “expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment”.
In 2002 George A. Fierheller retired as Chair of the GTMA. Renato Discenza served from 2002-2005, followed by David Gavsie from 2005-2007
The current chairman is Lou Milrad
often known as a PPP. The GTMA receives about 60% of its funding from government, the majority from member municipalities who contribute the bulk of the government support, with the provincial and federal levels making up the rest. The remaining 40% of the GTMA's operating budget comes from the private sector.
The GTMA is governed by a 24 member board of directors from both the public and private sector.
by raising the profile of the region internationally to attract new investment and employment.
The GTMA's mandate is to provide all-encompassing services to investors interested in the Greater Toronto Area and to ensure that the Greater Toronto Area is positioned internationally as a preferred business location.
In addition, the GTMA regularly hosts events to promote collaboration between various local and international companies, government organizations, foreign consulates and boards of trade. Notable examples include the GTMA's International Leaders Breakfast Club and the GTMA's Annual Celebrity Golf Tournament
Greater Toronto Area
The Greater Toronto Area is the largest metropolitan area in Canada, with a 2006 census population of 5.5 million. The Greater Toronto Area is usually defined as the central city of Toronto, along with four regional municipalities surrounding it: Durham, Halton, Peel, and York...
(GTA)" . The partnership is a collaboration of the 29 municipalities and regions in the Greater Toronto Area, the governments of Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, several not-for-profit organizations, and a number of private sector corporations. The GTMA provides business information and site selection services to prospective investors at no cost.
Regions and Communities Served
The GTMA represents the 25 communities and 4 regional municipalities contained within the GTAGreater Toronto Area
The Greater Toronto Area is the largest metropolitan area in Canada, with a 2006 census population of 5.5 million. The Greater Toronto Area is usually defined as the central city of Toronto, along with four regional municipalities surrounding it: Durham, Halton, Peel, and York...
, and on behalf of its regional partners promotes the GTA
Greater Toronto Area
The Greater Toronto Area is the largest metropolitan area in Canada, with a 2006 census population of 5.5 million. The Greater Toronto Area is usually defined as the central city of Toronto, along with four regional municipalities surrounding it: Durham, Halton, Peel, and York...
's investment value proposition to international investors
Regions: City of Toronto, Durham, Halton, Peel (Town of Caledon
Caledon, Ontario
Caledon is a town in the Regional Municipality of Peel in the Greater Toronto Area of Ontario, Canada. In terms of land use, Caledon is somewhat urban, though it is primarily rural in nature...
, City of Mississauga, and the City of Brampton only), and York.
History
In 1997, former President of the Tornto Board of Trade, George A. Fierhellerbecame the Founding Chair of a new organization "sponsored by the Mayors and Regional Chairs Committee led by Mayor Hazel McCallion
Hazel McCallion
Hazel McCallion, née Joueneaux, CM is the mayor of Mississauga, Ontario. McCallion has been Mississauga's mayor for years, holding office since 1978...
and an ad hoc group of the 29 Boards of Trade and Chambers of Commerce in the Greater Toronto Area (GTA)". They named this new organization 'The Greater Toronto Marketing Alliance' and announced that its directive would be to “expand the economy of the Greater Toronto Area by raising the profile of the region internationally to attract new investment and employment”.
In 2002 George A. Fierheller retired as Chair of the GTMA. Renato Discenza served from 2002-2005, followed by David Gavsie from 2005-2007
The current chairman is Lou Milrad
Corporate Structure
The GTMA was established as a Public-Private PartnershipPublic-private partnership
Public–private partnership describes a government service or private business venture which is funded and operated through a partnership of government and one or more private sector companies...
often known as a PPP. The GTMA receives about 60% of its funding from government, the majority from member municipalities who contribute the bulk of the government support, with the provincial and federal levels making up the rest. The remaining 40% of the GTMA's operating budget comes from the private sector.
The GTMA is governed by a 24 member board of directors from both the public and private sector.
Mission
The GTMA's mission and mandate is to expand the economy of the Greater Toronto AreaGreater Toronto Area
The Greater Toronto Area is the largest metropolitan area in Canada, with a 2006 census population of 5.5 million. The Greater Toronto Area is usually defined as the central city of Toronto, along with four regional municipalities surrounding it: Durham, Halton, Peel, and York...
by raising the profile of the region internationally to attract new investment and employment.
The GTMA's mandate is to provide all-encompassing services to investors interested in the Greater Toronto Area and to ensure that the Greater Toronto Area is positioned internationally as a preferred business location.
Services
Prospective investors working with the GTMA receive support and guidance from human resource consultants, financial and legal advisors, and commercial/industrial real estate professionals. They also benefit from key contacts with corporate executives and senior government officials.In addition, the GTMA regularly hosts events to promote collaboration between various local and international companies, government organizations, foreign consulates and boards of trade. Notable examples include the GTMA's International Leaders Breakfast Club and the GTMA's Annual Celebrity Golf Tournament