Goldgenie.com is a website that specialises in providing customization of household items. The service is primarily used to customize mobile phones, games consoles, and household items with gold, copper, nickel, chrome and platinum plating, solid gold, Swarovski crystals and diamonds. Roses, golfing accessories, cigars and computer mice are also available. Customers order products via the Internet, or send their own items to be customised. The Goldgenie brand does not have a bricks-and-mortar outlet, but sells selected items in High Street

High Street

High Street, or the High Street, is a metonym for the generic name of the primary business street of towns or cities, especially in the United Kingdom. It is usually a focal point for shops and retailers in city centres, and is most often used in reference to retailing...

 stores including HMV

HMV

His Master's Voice is a trademark in the music business, and for many years was the name of a large record label. The name was coined in 1899 as the title of a painting of the dog Nipper listening to a wind-up gramophone...

, Apple premium resellers and Selfridges & Co.

Goldgenie.com sells a number of items as pre-customised units. These include Apple iPods and iPads, as well as mobile phones and video game consoles. A bespoke service is also available via the website. Customers using this service are able to choose designs and materials from pre-set schemes, or design their own. Laser engraving

Laser engraving

Laser engraving, or laser marking, is the practice of using lasers to engrave or mark an object. The technique does not involve the use of inks, nor does it involve tool bits which contact the engraving surface and wear out...

 is also offered.

History

Goldgenie was formed from an existing company, Midas Touch International, which was launched in March 1995 by Laban Roomes. Originally, the company focussed on the gold plating of car badges. The change in name was part of a rebranding initiated by James Caan

James Caan (entrepreneur)

James Caan is a British-Pakistani entrepreneur and television personality. Caan has been building and selling businesses since 1985, including Alexander Mann Group, Humana International, and the private equity firm Hamilton Bradshaw.Caan initially achieved success in the recruitment industry,...

, who invested £60,000 ($100,000) in the company after an appearance on British entrepreneur reality TV show Dragon’s Den in October 2007. Subsequent to appearing on Dragon's Den, Goldgenie featured in the follow-up television series, Dragons Den: What Happened Next.

Locality

Goldgenie is a business operating internationally. The brand operates a franchising

Franchising

Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

 model of business, with franchises in Africa, Russia, Cyprus, the Channel Islands and Turkey.

Celebrity customisation

Goldgenie has created a number of customised items for celebrities including:

• Frank Lampard
  Frank Lampard
  Frank James Lampard is an English professional footballer who plays as an attacking midfielder for Chelsea and the England national team. He also holds the position of vice-captain for his club side...
  
  
• Elton John
  Elton John
  Sir Elton Hercules John, CBE, Hon DMus is an English rock singer-songwriter, composer, pianist and occasional actor...
  
  
• Usain Bolt
  Usain Bolt
  The Honourable Usain St. Leo Bolt, OJ, C.D. , is a Jamaican sprinter and a five-time World and three-time Olympic gold medalist. He is the world record and Olympic record holder in the 100 metres, the 200 metres and the 4×100 metres relay...
  
  

Goldgenie also supplies the UK reality TV show The X-Factor with competition prizes.

In the media

Goldgenie has been featured in print media, in part due to its appearance on Dragon's Den and the partial gold plating of Neasden Temple

Neasden Temple

BAPS Shri Swaminarayan Mandir, Neasden , is a Hindu temple in the London Borough of Brent in northwest London. Built entirely using traditional methods and materials, Neasden’s Swaminarayan Mandir is Britain’s first authentic Hindu temple. It was also Europe’s first traditional Hindu stone temple,...

. These print media include OK!

OK!

OK! is a British weekly magazine specializing in celebrity news. Originally launched as a monthly, its first issue was published in April 1993. In September 2004, OK! publishers Northern and Shell launched in Australia as a monthly title – the magazine went weekly in October 2006...

magazine, The Sun, The Guardian

The Guardian

The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

, Daily Star, FHM

FHM

FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.- History :The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For...

and Evening Standard

Evening Standard

The Evening Standard, now styled the London Evening Standard, is a free local daily newspaper, published Monday–Friday in tabloid format in London. It is the dominant regional evening paper for London and the surrounding area, with coverage of national and international news and City of London...

.

Online, Goldgenie is featured in thecoolgadgets.com, insidesuccess.co.uk, hotfrog.co.uk and groupon.co.uk.