Gilberto Kassab
Encyclopedia
Gilberto Kassab is a Brazil
ian politician, current mayor of São Paulo. His term ends in 2012. A civil engineer and economist, of Lebanese descent, Kassab took over from José Serra
, after Serra decided to run for governor of São Paulo. He is from the Partido Social Democrático
(PSD).
law, which prohibits all forms of external media and visual pollution
such as billboards. Ad companies tried to keep the billboards in the streets with injunctions, but the supreme court determined the law to be constitutional.
2011 documentary The Greatest Movie Ever Sold
talking about the decision of the City Council to ban advertising in the city.
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian politician, current mayor of São Paulo. His term ends in 2012. A civil engineer and economist, of Lebanese descent, Kassab took over from José Serra
José Serra
José Serra is a Brazilian politician, former secretary of state, congressman, senator, minister of Planning and Minister of Health, mayor of São Paulo and Governor of São Paulo state.-Background:...
, after Serra decided to run for governor of São Paulo. He is from the Partido Social Democrático
Social Democratic Party (Brazil)
The Social Democratic Party was a liberal political party in Brazil between 1945 and 1965. Founded as a center-right party by Getúlio Vargas together with the left-leaning Brazilian Labour Party, it elected Presidents Eurico Gaspar Dutra in 1945 and Juscelino Kubitschek de Oliveira in 1955...
(PSD).
Political career
- 1993-1994: São Paulo City councilman
- 1995-1998: São Paulo State deputy
- 1998-2004: Congressman (resigned to run as vice-mayor of São Paulo alongside José SerraJosé SerraJosé Serra is a Brazilian politician, former secretary of state, congressman, senator, minister of Planning and Minister of Health, mayor of São Paulo and Governor of São Paulo state.-Background:...
) - 2004-2006: Vice Mayor of São Paulo
- 2006 – ~ : São Paulo Mayor (re-elected on Oct 26th, 2008 for a four-year term (2009-2012))
Administration
Kassab has been heavily criticized by the advertising industry for his Cidade LimpaCidade Limpa
Lei Cidade Limpa is a law of the city of São Paulo, Brazil promulgated in 2006 that prohibits advertising such as that of outdoor posters. It was proposed by mayor Gilberto Kassab....
law, which prohibits all forms of external media and visual pollution
Visual pollution
Visual pollution is the term given to unattractive and man-made visual elements of a vista, a landscape, or any other thing that a person does not feel comfortable to look at. Visual pollution is an aesthetic issue, referring to the impacts of pollution that impair one's ability to enjoy a vista or...
such as billboards. Ad companies tried to keep the billboards in the streets with injunctions, but the supreme court determined the law to be constitutional.
Appearance in The Greatest Movie Ever Sold
Mayor Kassab appeared at length in the Morgan SpurlockMorgan Spurlock
Morgan Valentine Spurlock is an American documentary filmmaker, humorist, television producer, screenwriter and journalist best known for the documentary film Super Size Me...
2011 documentary The Greatest Movie Ever Sold
The Greatest Movie Ever Sold
The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising in movies and TV shows, directed by Morgan Spurlock...
talking about the decision of the City Council to ban advertising in the city.