Gestevisión Telecinco
Encyclopedia
Mediaset España Comunicación, S.A. (previously Gestevisión Telecinco) is a Spanish
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

 television network and media production company. It is the largest television network in Spain.

1989–1993: The early years

Gestevisión Telecinco was established on 10 March 1989, to participate in the government auction of broadcasting licenses announced by Felipe González
Felipe González
Felipe González Márquez is a Spanish socialist politician. He was the General Secretary of the Spanish Socialist Workers' Party from 1974 to 1997. To date, he remains the longest-serving Prime Minister of Spain, after having served four successive mandates from 1982 to 1996.-Early life:Felipe was...

's government following the Ley de Televisión Privada (Law of Commercial Television). Its first president was Germán Sánchez Ruipérez and, with a capital de 250 million pesetas, it's shareholding was distributed as follows:
  • Fininvest
    Fininvest
    Fininvest is a financial holding company controlled by Silvio Berlusconi's family and managed by Silvio Berlusconi's eldest daughter Marina Berlusconi.-Structure:...

    , presided by Silvio Berlusconi
    Silvio Berlusconi
    Silvio Berlusconi , also known as Il Cavaliere – from knighthood to the Order of Merit for Labour which he received in 1977 – is an Italian politician and businessman who served three terms as Prime Minister of Italy, from 1994 to 1995, 2001 to 2006, and 2008 to 2011. Berlusconi is also the...

     (25%);
  • Divercisa, belonging to the Organización Nacional de Ciegos de España (ONCE)
    ONCE
    ONCE , or Organización Nacional de Ciegos Españoles , is a Spanish foundation founded on December 13, 1938 to raise funds to provide services for the blind and people with serious visual impairment....

    , presided by Miguel Durán (25%);
  • Sociedad Europea de Comunicación e Información (CECISA), belonging to Ediciones Anaya, presided by Germán Sánchez Ruipérez (25%);
  • Juan Fernández Montreal, owner of Chocolates Trapa (15%);
  • Promociones Calle Mayor, of the property developer Ángel Medrano Cuesta (10%).


On August 25, 1989 Gestevisión Telecinco, along with Antena 3 Televisión and PRISA TV
PRISA
Promotora de Informaciones, S.A is a Spanish media conglomerate. The PRISA group was founded in 1972 by Jesús de Polanco.-Newspapers:* El País, daily newspaper* Diario AS sports newspaper* Cinco Días economic newspaper-Magazines:...

, were issued a 10 year broadcasting license to operate a national, free-to-air
Free-to-air
Free-to-air describes television and radio services broadcast in clear form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription or one-off fee...

, commercial television channel. On March 3, 1990 Tele5
Telecinco
Telecinco is a Spanish commercial television channel operated by Mediaset España. Launched in 1990 as Tele 5, it was the fifth of the national terrestrial television channels. In 1997, Tele 5 was rebranded as Telecinco, dropping the flower logo seen in other Mediaset channel...

 (as it was known then) began its initial broadcast.

In 1997 Silvio Berlusconi
Silvio Berlusconi
Silvio Berlusconi , also known as Il Cavaliere – from knighthood to the Order of Merit for Labour which he received in 1977 – is an Italian politician and businessman who served three terms as Prime Minister of Italy, from 1994 to 1995, 2001 to 2006, and 2008 to 2011. Berlusconi is also the...

's Mediaset
Mediaset
Mediaset S.p.A., known as Gruppo Mediaset in Italian, is an Italian-based media company which is the largest commercial broadcaster in the country...

 acquired the majority of shares in Telecinco.

The main director of Atlas, Chema Baptist, added maximum responsibility of Telecinco's internet area and new business multiplatform to his duties. This decision was part of the company's policy of harnessing content creation and management in new technologies, and it took place immediately after the repurchase of 50% of his internet branch was finalised by Orange in 2001.

In 1998, after the arrival of Paolo Vasile as Delegated Advisor, Telecinco became more prominent in Spain. On 10 March 2000, the Spanish government renewed the concession for a further 10 years

Gestevisión Telecinco was listed on the stock exchange on 24 June 2004.

2009–present: Telecinco-Cuatro merger

On December 18, 2009, Mediaset
Mediaset
Mediaset S.p.A., known as Gruppo Mediaset in Italian, is an Italian-based media company which is the largest commercial broadcaster in the country...

, the controlling shareholder of Gestevisión Telecinco, and PRISA
PRISA
Promotora de Informaciones, S.A is a Spanish media conglomerate. The PRISA group was founded in 1972 by Jesús de Polanco.-Newspapers:* El País, daily newspaper* Diario AS sports newspaper* Cinco Días economic newspaper-Magazines:...

, parent company of Sogecable
Sogecable
PRISA Televisión, S.A.U is the leading pay TV company in Spain, created in 1989 and controlled by PRISA. It was the first company to introduce interactive systems and specially Digital Television in Spain...

, presented an agreement to merge their television operations (Telecinco and Cuatro). Following this merger, Cuatro would be purchased in full by Telecinco. As part of the deal, PRISA
PRISA
Promotora de Informaciones, S.A is a Spanish media conglomerate. The PRISA group was founded in 1972 by Jesús de Polanco.-Newspapers:* El País, daily newspaper* Diario AS sports newspaper* Cinco Días economic newspaper-Magazines:...

 would buy newly issued shares of Gestevisión Telecinco, giving it a 18% stake in the company.

This agreement made Gestevisión Telecinco the largest television network in Spain by audience share. In total the group would operate eight free-to-air channels: Telecinco
Telecinco
Telecinco is a Spanish commercial television channel operated by Mediaset España. Launched in 1990 as Tele 5, it was the fifth of the national terrestrial television channels. In 1997, Tele 5 was rebranded as Telecinco, dropping the flower logo seen in other Mediaset channel...

, Cuatro, LaSiete, FactoríaDeFicción, LaNueve, CNN+
CNN+
CNN+ was a Spanish 24-hour television news channel. Launched in 1999 as a joint venture by Sogecable and by Turner Broadcasting, a unit of Time Warner that owns CNN; it went off the air at the end of ....

 and CincoShop.

The board of directors of the enlarged Gestevisión Telecinco (which will keep the brands and editorial structure of both Telecinco and Cuatro) has Alejandro Echevarria as a chairman and Juan Luis Cebrián as a vicechairman, both non-executives; with two CEOs, Paolo Vasile (programming) and Giuseppe Tringali (advertising). PRISA
PRISA
Promotora de Informaciones, S.A is a Spanish media conglomerate. The PRISA group was founded in 1972 by Jesús de Polanco.-Newspapers:* El País, daily newspaper* Diario AS sports newspaper* Cinco Días economic newspaper-Magazines:...

 also has two CEOs and nominates the vice-chairman of the operator.

As part of the agreement, Gestevisión Telecinco will take a 22% shareholding in the Digital+ platform.

On March 11, 2011 following the purchase of Cuatro and the creation of its newest channel, Divinity, the company informed the Comisión Nacional del Mercado de Valores
Comisión Nacional del Mercado de Valores
The Comisión Nacional del Mercado de Valores is the Spanish government agency responsible for regulating the financial securities markets in Spain...

to amend the corporate name of the company from Gestevision Telecinco to Mediaset España Comunicación.

Ownership

It is currently owned by Mediaset Investimenti
Mediaset
Mediaset S.p.A., known as Gruppo Mediaset in Italian, is an Italian-based media company which is the largest commercial broadcaster in the country...

 (50.1%), PRISA
PRISA
Promotora de Informaciones, S.A is a Spanish media conglomerate. The PRISA group was founded in 1972 by Jesús de Polanco.-Newspapers:* El País, daily newspaper* Diario AS sports newspaper* Cinco Días economic newspaper-Magazines:...

 (17.3%) and free-float (32.6%). In 1997, the corporate identity was changed from Tele 5 to the current Telecinco, dropping Berlusconi's flower logo in the process.

Group Responsibilities

  • Grupo Editorial Tele 5, S.A.U. (Spain)
  • Agencia de Televisión Latino-Americana de Servicios y Noticias España, S.A.U. (Spain)
  • Telecinco Cinema, S.A.U.
    Telecinco Cinema
    Telecinco Cinema, S.A.U. is a Spanish film production company owned by Gestevisión Telecinco. It produces both feature films and television films.-History:...

     (Spain)
  • Publiespaña, S.A.U. (Spain)
  • Cinematext Media, S.A. (Spain)
  • Conecta 5 Telecinco, S.A.U. (Spain)
  • Mediacinco Cartera, S.L. (Spain)
  • Canal Factoría de Ficción, S.A.U. (Spain)
  • Atlas Media, S.A.U. (Spain) - News agency responsible for providing news content for Telecinco's daily news bulletins.
  • Agencia de Televisión Latino-Americana de Servicios y Noticias País Vasco, S.A.U. (Spain)
  • MiCartera Media, S.A.U. (Spain)
  • Publimedia Gestión, S.A.U. (Spain)
  • Advanced Media, S.A.U. (Spain)
  • Cinematext Media Italia, S.R.L. (Italy)
  • Telecinco Factoría de Producción, S.L.U. (Spain)
  • Sociedad General de Televisión Cuatro, S.A.
    Sogecuatro
    Sociedad General de Televisión Cuatro, S.A.U., better known by their trade name Sogecuatro, was a Spanish media company that operated the Spanish television channel Cuatro...

     (Spain) - Defunct subsidiary responsible for operating Cuatro.
  • Compañía Independiente de Noticias de Televisión, S.A. (Spain) - News agency responsible for providing content for the now defunct CNN+
    CNN+
    CNN+ was a Spanish 24-hour television news channel. Launched in 1999 as a joint venture by Sogecable and by Turner Broadcasting, a unit of Time Warner that owns CNN; it went off the air at the end of ....

     news channel.
  • Sogecable Media, S.L. (Spain)

Channels

  • Telecinco
    Telecinco
    Telecinco is a Spanish commercial television channel operated by Mediaset España. Launched in 1990 as Tele 5, it was the fifth of the national terrestrial television channels. In 1997, Tele 5 was rebranded as Telecinco, dropping the flower logo seen in other Mediaset channel...

    , Telecinco HD
  • Cuatro
  • La Siete
  • FactoríaDeFicción
  • Boing
  • Divinity
  • Canal+ Dos
    Canal+ Dos
    Canal+ 2 is a Spanish television channel in operated by Sogecable. It is a subscription channel available through Digital terrestrial television.-External links:*...

  • Canal Club (rented to El Corte Inglés
    El Corte Inglés
    El Corte Inglés S.A. , headquartered in Madrid, is the biggest department store group in Europe and ranks fourth worldwide...

    )

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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