Genii Capital
Encyclopedia
Genii Capital is an international financial advisory and investment
Investment
Investment has different meanings in finance and economics. Finance investment is putting money into something with the expectation of gain, that upon thorough analysis, has a high degree of security for the principal amount, as well as security of return, within an expected period of time...

 firm, which specialises in brand management, promising technologies, motorsport and a wide spectrum of venture
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...

 capitalism activities. It was created in 2008, by two Luxembourger investors, Gerard Lopez
Gerard Lopez (businessman)
Gerard Lopez is a Spanish entrepreneur and businessman based in Luxembourg. Alongside Eric Lux, he is a founding partner of The Genii Group. He is the Chairman of the Lotus Renault Formula One team and of its majority owner, Genii Capital...

 and Eric Lux
Eric Lux
Eric Lux is a Luxembourg entrepreneur and businessman. Alongside Gerard Lopez, he is a founding partner of The Genii Group. Lux is also the CEO and Director of Genii Capital, an investment management and financial member of The Genii Group and owner of the Lotus Renault GP team...

 and has a particular focus on emerging markets, including the BRIC
BRIC
In economics, BRIC is a grouping acronym that refers to the countries of Brazil, Russia, India and China, which are all deemed to be at a similar stage of newly advanced economic development...

 (Brazil, Russia, India and China) nations. Genii Capital focuses on a wide range of investment vehicles and also provides advisory services on topics ranging from the preparation of an IPO, the joint development of businesses, mergers and acquisitions
Mergers and acquisitions
Mergers and acquisitions refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling, dividing and combining of different companies and similar entities that can help an enterprise grow rapidly in its sector or location of origin, or a new field or...

 and capital market
Capital market
A capital market is a market for securities , where business enterprises and governments can raise long-term funds. It is defined as a market in which money is provided for periods longer than a year, as the raising of short-term funds takes place on other markets...

s. As a result of a global restructuring initiative in 2011, Genii Capital is now located in the Finance
Finance
"Finance" is often defined simply as the management of money or “funds” management Modern finance, however, is a family of business activity that includes the origination, marketing, and management of cash and money surrogates through a variety of capital accounts, instruments, and markets created...

 division of The Genii Group, a global enterprise overseeing the business activities of Lux and Lopez.

Formula One

On December 16, 2009 it was announced that Genii were to purchase a large stake in the Renault F1
Renault F1
Lotus Renault GP, formerly the Renault F1 Team, is a British Formula One racing team. The Oxfordshire-based team can trace its roots back through the Benetton team of the late 1980s and 1990s to the Toleman team of the early 1980s. Renault had also competed in various forms since , before taking...

 Team. Genii beat Prodrive
Prodrive
Prodrive is a British motorsport and automotive engineering group based in Banbury, Oxfordshire, England. It designs, constructs and races cars for companies and teams such as Subaru, Aston Martin and Ford...

 head David Richards
David Richards (racing)
David Pender Richards CBE is the chairman of Prodrive and Aston Martin, and a former team principal of the BAR and Benetton Formula One motor racing teams. He lives with his wife, Karen, in Warwickshire and has three children....

 to the deal. Genii is likely to merge the Renault Driver Development programme with its own Gravity Sport Management company, which manages drivers such as Ho-Pin Tung
Ho-Pin Tung
Ho-Pin Tung is a Chinese-Dutch auto-racing driver who races with a Chinese license.-Career:Tung started kart racing in the Netherlands in 1997 before graduating to single-seaters. He won the 2003 Formula BMW Asia series and was rewarded with a test drive with the Williams F1 team.In 2004 he joined...

, who recently tested for the Renault team, as well as Christian Vietoris
Christian Vietoris
Christian Vietoris is a German racing driver.-Karting:Vietoris started his career through karting, the most common entry point and all racing drivers, in 1994...

.

On December 8, 2010, Renault made public it would sell its remaining 25% share in the Enstone-based team, Renault F1 team, to Genii Capital, from that moment the sole shareholder. Group Lotus immediately became a partner of the team, renamed Lotus Renault GP. It is projected that in the future the carmaker company will purchase a significant share of it.

Other

On January 26, 2009 PHC Acquisitions LLC, affiliated of Genii Capital, become a “stalking horse” bidder of Polaroid
Polaroid
Polaroid is the trademark for a type of synthetic plastic sheet which is used to polarize light, made by Polaroid Corporation.-Patent:The original material, patented in 1929 and further developed in 1932 by Edwin H. Land, consists of many microscopic crystals of iodoquinine sulfate embedded in a...

 Holding Company. The agreement included the purchase of Polaroid’s assets as intellectual rights, name and brand.

On January 7, 2010 it was announced that Genii would, "hand in a cash offer" for Swedish
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 carmaker Saab Automobile
Saab Automobile
Saab Automobile AB, better known as Saab , is a Swedish car manufacturer owned by Dutch automobile manufacturer Swedish Automobile NV, formerly Spyker Cars NV. It is the exclusive automobile Royal Warrant holder as appointed by the King of Sweden...

, together with Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

 commercial boss Bernard Ecclestone
. According to Genii spokesperson Lars Carlstroem, "It is a true opportunity and we’re surprised that more investors haven’t identified this opportunity...[Genii] loves brands and Saab is a strong brand on the same level as Porsche
Porsche
Porsche Automobil Holding SE, usually shortened to Porsche SE a Societas Europaea or European Public Company, is a German based holding company with investments in the automotive industry....

 and BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

.” The proposition was finally dismissed.

Expansion strategy

On July 29, 2011, Genii Capital, which already had interests in Europe, Asia and North America, disembarked in Brazil through a joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...

 with WWI Group. This is part of the Genii’s current expansion strategy in BRIC
BRIC
In economics, BRIC is a grouping acronym that refers to the countries of Brazil, Russia, India and China, which are all deemed to be at a similar stage of newly advanced economic development...

countries.

External links

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