Genesis Microchip
Encyclopedia
Genesis Microchip Inc. is a leading edge world wide supplier of integrated circuit
Integrated circuit
An integrated circuit or monolithic integrated circuit is an electronic circuit manufactured by the patterned diffusion of trace elements into the surface of a thin substrate of semiconductor material...

s (ICs) for video processors in flat panel LCD TVs and Monitors. Founded in 1987 by Paul Russo in Markham, Ontario
Markham, Ontario
Markham is a town in the Regional Municipality of York, located within the Greater Toronto Area of Southern Ontario, Canada. The population was 261,573 at the 2006 Canadian census...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 and it became a public company
Public company
This is not the same as a Government-owned corporation.A public company or publicly traded company is a limited liability company that offers its securities for sale to the general public, typically through a stock exchange, or through market makers operating in over the counter markets...

 in 1998 and now employs over 563 people (2006) worldwide. Genesis acquired Faroudja
Faroudja
Faroudja Labs was a San Francisco based IP and research company founded by Yves Faroudja.Faroudja specialized in video processing algorithms and products...

 which is famous for its Emmy Award
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...

  winning video processing technology and a household name among Home Theatre enthusiasts. Key video processing technology includes : DCDi
DCDi
DCDi by Faroudja is a digital enhancement method developed by Faroudja in 1996.DCDi technology is primarily used for improving the image quality of low resolution images...

, MADi
Madi
The Mà'dí people are found in the Magwi County in South Sudan, and the districts of Adjumani and Moyo in Uganda. From south to north, the area runs from the from Nimule to Nyolo River where the Ma’di mingle with Acholi, Bari and Lolubo...

, image scaling (key industry patent), color management, LCD response time compensation, and founders of DisplayPort
DisplayPort
DisplayPort is a digital display interface standard produced by the Video Electronics Standards Association . The specification defines a royalty-free digital interconnect for audio and video. The interface is primarily used to connect a video source to a display device such as a computer monitor...

 interconnect technology now a VESA
VESA
VESA is an international standards body for computer graphics founded in 1989 by NEC Home Electronics and eight other video display adapter manufacturers.VESA's initial goal was to produce a standard for 800×600 SVGA resolution video displays...

 standard.

On December 11, 2007, ST Microelectronics announced the acquisition of Genesis Microchip.
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