GOMS
Encyclopedia
GOMS is a kind of specialized human information processor model
Human information processor model
Human processor model or MHP is a cognitive modeling method used to calculate how long it takes to perform a certain task. Other cognitive modeling methods include parallel design, GOMS, and KLM . Cognitive modeling methods are one way to evaluate the usability of a product...

 for human computer interaction observation. Developed in 1983 by Stuart Card
Stuart Card
Stuart K. Card is an American researcher and Senior Research Fellow at Xerox PARC. He is considered to be one of the pioneers of applying human factors in human–computer interaction.- Biography :...

, Thomas P. Moran
Thomas P. Moran
Thomas P. Moran is a Distinguished Engineer at the IBM Almaden Research Center near San Jose, California. He has been active in the field of human computer interaction for a long time. In 1983 the book he wrote along with Stuart Card and Allen Newell The Psychology of Human-Computer Interaction...

 and Allen Newell
Allen Newell
Allen Newell was a researcher in computer science and cognitive psychology at the RAND corporation and at Carnegie Mellon University’s School of Computer Science, Tepper School of Business, and Department of Psychology...

, it was explained in their book The Psychology of Human Computer Interaction. Following these initial steps, additional models for analysis evolved and are heavily used in the engineering-oriented usability
Usability
Usability is the ease of use and learnability of a human-made object. The object of use can be a software application, website, book, tool, machine, process, or anything a human interacts with. A usability study may be conducted as a primary job function by a usability analyst or as a secondary job...

 community.

Overview

GOMS reduces a user's interaction with a computer
Computer
A computer is a programmable machine designed to sequentially and automatically carry out a sequence of arithmetic or logical operations. The particular sequence of operations can be changed readily, allowing the computer to solve more than one kind of problem...

 to its elementary actions (these actions can be physical, cognitive or perceptual). Using these elementary actions as a framework an interface can be studied. There are several different GOMS variations which allow for different aspects of an interface to be accurately studied and predicted.

For all of the variants, the definitions of the major concepts are the same. Goals are what the user intends to accomplish. Operators are actions that are performed to get to the goal. Methods are sequences of operators that accomplish a goal. There can be more than one method available to accomplish a single goal, if this is the case then selection rules are used to describe when a user would select a certain method over the others. Selection rules are often ignored in typical GOMS analyses. There is some flexibility for the designer's/analyst's definition of all of these entities. For instance, one person's operator may be another’s goal. The level of granularity is adjusted to capture what the particular evaluator is examining.

Advantages of GOMS Overall

The GOMS method is not necessarily the most accurate of human-computer interface interaction measurement methods, but it certainly has its advantages. A GOMS estimate of a particular interaction can be calculated with little effort, at little cost, and in a short amount of time if the average Methods-Time Measurement
Methods-time measurement
Methods-Time Measurement is a predetermined motion time system that is used primarily in industrial settings to analyse the methods used to perform any manual operation or task and, as a byproduct of that analysis, set the standard time in which a worker should complete that task.-History:The...

 data for each specific task has been previously measured experimentally to a high degree of accuracy. With a careful investigation into all of the detailed steps necessary for a user to successfully interact with an interface, the time measurement of how long it will take a user to interact with that interface is a simple calculation. Summing the times necessary to complete the detailed steps provides an estimate for how long it will take a user to successfully complete the desired task.

Weaknesses of GOMS Overall

All of the GOMS techniques provide valuable information, but they all also have certain drawbacks. None of the techniques address user unpredictability - such as user behaviour being affected by fatigue, social surroundings, or organizational factors. The techniques are very explicit about basic movement operations, but are generally less rigid with basic cognitive actions. It is a fact that slips cannot be prevented, but none of the GOMS models allow for any type of error. Further, all of the techniques work under the assumption that a user will know what to do at any given point - so they apply only to expert users, not novices.

Functionality of the system is not considered, only the usability. If functionality were considered, the evaluation could make recommendations as to which functions should be performed by the system (i.e. mouse snap). User personalities, habits or physical restrictions (for example disabilities) are not accounted for in any of the GOMS models. All users are assumed to be exactly the same. Recently some extensions of GOMS were developed, that allow to formulate GOMS models describing the interaction behavior of disabled users
.

Except for KLM (Keystroke Level Modeling
KLM (human computer interaction)
Keystroke-level model, sometimes referred to as KLM or KLM-GOMS, is an approach to human–computer interaction , based on CMN-GOMS, developed by Card, Moran, and Newell, and explained in their book The Psychology of Human-Computer Interaction, 1983...

), the evaluators are required to have a fairly deep understanding of the theoretical foundations of GOMS, CCT (Cognitive Complexity Theory
Cognitive Complexity Theory
Cognitive complexity describes cognition along a simplicity-complexity axis. It is the subject of academic study in fields including personal construct psychology, organisational theory and human-computer interaction.-In psychology:...

), or MHP (Model Human Processor). This limits the effective use of GOMS to large entities with the financial power to hire a dedicated human computer interaction (HCI) specialist or contract with a consultant with such expertise.

Variations

The plain, or "vanilla flavored" GOMS first introduced by Card, Moran and Newell is now referred to as CMN-GOMS
CMN-GOMS
CMN-GOMS stands for Card, Moran and Newell GOMS. CMN-GOMS is the original version of the GOMS technique in human computer interaction. It takes the name after its creators Stuart Card, Thomas P...

. Keystroke Level Modeling (KLM)
KLM (human computer interaction)
Keystroke-level model, sometimes referred to as KLM or KLM-GOMS, is an approach to human–computer interaction , based on CMN-GOMS, developed by Card, Moran, and Newell, and explained in their book The Psychology of Human-Computer Interaction, 1983...

 is the next GOMS technique and was also introduced by Card, Moran and Newell in their 1983 book. This technique makes several simplifying assumptions that make it really just a restricted version of GOMS. The third major variant on the GOMS technique is the ‘Natural GOMS Language’ or NGOMSL
NGOMSL
NGOMSL stands for Natural GOMS Language, it is a variation of the GOMS technique in human computer interaction.-Overview:Natural GOMS Language technique was developed by David Kieras in 1988. The motivation was to make GOMS/CCT simple to use, and still keep the power and flexibility of standard...

. This technique gives a very strict, but natural, language for building GOMS models. The final variation of GOMS is CPM-GOMS
CPM-GOMS
CPM-GOMS is a variation of the GOMS technique in human computer interaction. CPM-GOMS stands for two things: Cognitive Perceptual Motor and the project planning technique Critical Path Method .-Overview:...

. This technique is based on the Model Human Processor
Human information processor model
Human processor model or MHP is a cognitive modeling method used to calculate how long it takes to perform a certain task. Other cognitive modeling methods include parallel design, GOMS, and KLM . Cognitive modeling methods are one way to evaluate the usability of a product...

. The main advantage of CPM-GOMS is that it allows for the modeling of parallel information processing by the user, however it is also the most difficult GOMS technique to implement.

Summary of CMN-GOMS Application

The CMN-GOMS method assumes that information is comprehended by a user in the following manner:
  • Eyes/ears perceive information
  • Information enters perceptual processor
  • Information enters the visual/auditory image store
  • Information is stored in the working memory and long term memory
  • Information is analyzed in the cognitive processor and a desired reaction (motor function) is chosen
  • Desired motor function is activated in the motor processor
  • Desired motor function is applied by user’s body


All measurements are provided in the following form: middleman[fastman, slowman]. The “middleman” term is the most typical time it would take to complete the action, or the time that is most representative of the average user (not the mean, average, or median, but the mode: the time that is most often measured). The fastman is a “best case” scenario. It is the reasonably best possible statistic. Note that, despite the name, it is not necessarily always the fastest time. It is instead the time that is expected to be the best a user could possibly do. The slowman time is, contrarily, a “worst case scenario.”

In CMN-GOMS, the following Methods-Time Measurement
Methods-time measurement
Methods-Time Measurement is a predetermined motion time system that is used primarily in industrial settings to analyse the methods used to perform any manual operation or task and, as a byproduct of that analysis, set the standard time in which a worker should complete that task.-History:The...

 data should be used:
  • Eye fixation = 230[70, 700] milliseconds
  • Eye movement = 30 milliseconds
  • Perceptual Processor = 100[50, 200] milliseconds
  • Cognitive Processor = 70[25, 170] milliseconds
  • Motor Processor = 70[30, 100] milliseconds


Also important in CMN-GOMS is the time it takes to apply the motor function once it is processed. For this, a user can apply Fitt's Law.

Summary of KLM Application

The Keystroke Level Model is a less accurate, but faster application than CMN-GOMS. It is especially useful when determining time it takes to type a phrase, correct a realized error, or select something with a mouse. It uses the following average times as measured by Card, Moran and Newell:
  • Press a key or button
  • Best typist = .08 seconds
  • Good typist = .12 seconds
  • Average skilled typist = .20 seconds
  • Average non-secretary = .28 seconds
  • Typing random letters = .50 seconds
  • Typing complex codes = .75 seconds
  • Worst typist = 1.2 seconds
  • Point with a mouse (excluding click) = 1.1 seconds
  • Move hands to keyboard from mouse (or vice-versa) = .4 seconds
  • Mentally prepare = 1.35 seconds


Typing a word, assuming a subject’s hands are already on the keyboard, would therefore be calculated by multiplying the number of letters in the word by the value given above to “press a key or button.” Note that categorizing the subject into an accurate typing skill level impacts the estimated measurement greatly.

Importance of Assumptions in GOMS Analysis

Accurate assumptions are vital in GOMS analysis. Before applying the average times for detailed functions, it is very important that an experimenter make sure he or she has accounted for as many variables as possible by using assumptions. Experimenters should design their GOMS analysis for the users who will most likely be using the system which is being analyzed. Consider, for example, an experimenter wishes to determine how long it will take an F22 Raptor pilot to interact with an interface he or she has used for years. It can probably be assumed that the pilot has outstanding vision and is in good physical health. In addition, it can be assumed that the pilot can interact with the interface quickly because of the vast hours of simulation and previous use he or she has endured. All things considered, it is fair to use fastman times in this situation. Contrarily, consider an 80-year-old woman with no flight experience attempting to interact with the same F22 Raptor interface. It is fair to say that the two people would have much different skill sets and those skill sets should be accounted for subjectively.

Accounting for Errors

The only way to account for errors in GOMS analysis is to predict where the errors are most likely to occur and measure the time it would take to correct the predicted errors. For example, assume an experimenter thought that in typing the word “the” it was likely that a subject would instead incorrectly type “teh.” The experimenter would calculate the time it takes to type the incorrect word, the time it takes to recognize that a mistake has been made, and the time it takes to correct the recognized error.

An experimenter should not, however, assume that an error will occur every time a subject does an action. James Reason calculated probabilities that an error will occur. According to Reason, a skill error is defined as an unconscious, automatic action resulting in an error (for example a mistyped key, a key hit the wrong number of times, a skipped key, etc.). A skill error will occur with a probability of .006 for young users and .011 for old users. A rule error, contrarily, is defined as following a series of steps and either making a mistake applying good rules incorrectly or applying bad rules at wrong times. Simple rule errors occur with a probability of .036 for young users and .024 for old users. Complex rule errors occur with a probability of .156 for young users and .324 for old users.

A concrete application of this idea is a GOMS model for keyboard navigation in Web pages. This model contains a probability for a focus loss during navigation inside the page using the TAB key.

Successful Applications of GOMS

A successful implementation of CPM-GOMS was in Project Ernestine held by New England Telephone
New England Telephone
The New England Telephone and Telegraph Company, more commonly known as New England Telephone, was a Bell Operating Company that served most of the New England area of the United States as a part of the original AT&T for seven decades, from the creation of the national monopoly in 1907 until...

. New ergonomically designed workstations were compared to old workstations in terms of improvement in telephone operators' performance. CPM-GOMS analysis estimated a 3% decrease in productivity. Over the four month trial 78,240 calls were analysed and it was concluded that the new workstations produced an actual 4% decrease in productivity. As the proposed workstation required less keystrokes than the original it was not clear from the time trials why the decrease occurred. However CPM-GOMS analysis made it apparent that the problem was that the new workstations did not utilize the workers' slack time. Not only did CPM-GOMS give a close estimate, but it provided more information of the situation.

Software Tools

There exist various tools for the creation and analysis of Goms-Models. A selection is listed in the following:

See also

  • Human information processor model
    Human information processor model
    Human processor model or MHP is a cognitive modeling method used to calculate how long it takes to perform a certain task. Other cognitive modeling methods include parallel design, GOMS, and KLM . Cognitive modeling methods are one way to evaluate the usability of a product...

  • CPM-GOMS
    CPM-GOMS
    CPM-GOMS is a variation of the GOMS technique in human computer interaction. CPM-GOMS stands for two things: Cognitive Perceptual Motor and the project planning technique Critical Path Method .-Overview:...

  • KLM-GOMS
  • NGOMSL
    NGOMSL
    NGOMSL stands for Natural GOMS Language, it is a variation of the GOMS technique in human computer interaction.-Overview:Natural GOMS Language technique was developed by David Kieras in 1988. The motivation was to make GOMS/CCT simple to use, and still keep the power and flexibility of standard...

  • CMN-GOMS
    CMN-GOMS
    CMN-GOMS stands for Card, Moran and Newell GOMS. CMN-GOMS is the original version of the GOMS technique in human computer interaction. It takes the name after its creators Stuart Card, Thomas P...

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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