GIIR was established in 2004 and is Korea’s first advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 group holding company engaged in investment and management consulting for its subsidiaries, which specialize in advertising and media communications, including advertising, media, and out-of-home advertising

Out-of-home advertising

Out-of-home advertising is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home...

 (OOH) advertising. Its first priority is the “advancement of its clients.” GIIR established a total marketing communications group that consists of a number of advertising and media agencies to acquire expertise in every business area.

Subsidiaries:

• HS Ad
  HS Ad
  HS Ad is an advertising agency that was established in 1984 as an affiliate of LG Group. HS Ad is engaged in all advertising communications, including creative concept development, creation of advertisements for four major media, brand marketing, media planning/buying, mobile and wireless...
  
  , ad creation and advertising agency
• LBEST, advertising agency
• W Brandconnection Co, advertising agency
• Bugs Com Ad, OOH media such as bus advertising
• Alchemedia, mMedia agency
• G Outdoor, OOH media agency
• TAMS Media, OOH advertising such as subway lighting ads
• Beijing Yuanzhimeng Advertising Co., Ltd, advertising agency
• GIIR America, Inc, advertising agency