Yafit Greenberg commonly known as G. Yafit , is an Israel

Israel

The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

i businesswoman specialising in advertising.

Greenberg was born in Bnei Brak in 1951 to a Masorti

Masorti

The Masorti Movement is the name given to Conservative Judaism in Israel and other countries outside Canada and U.S. Masorti means "traditional" in Hebrew...

 family who had immigrated

Aliyah

Aliyah is the immigration of Jews to the Land of Israel . It is a basic tenet of Zionist ideology. The opposite action, emigration from Israel, is referred to as yerida . The return to the Holy Land has been a Jewish aspiration since the Babylonian exile...

 from Tripoli

Tripoli

Tripoli is the capital and largest city in Libya. It is also known as Western Tripoli , to distinguish it from Tripoli, Lebanon. It is affectionately called The Mermaid of the Mediterranean , describing its turquoise waters and its whitewashed buildings. Tripoli is a Greek name that means "Three...

 in Libya

Libya

Libya is an African country in the Maghreb region of North Africa bordered by the Mediterranean Sea to the north, Egypt to the east, Sudan to the southeast, Chad and Niger to the south, and Algeria and Tunisia to the west....

, and was one of five daughters. She studied geography and education at Bar-Ilan University

Bar-Ilan University

Bar-Ilan University is a university in Ramat Gan of the Tel Aviv District, Israel.Established in 1955, Bar Ilan is now Israel's second-largest academic institution. It has nearly 26,800 students and 1,350 faculty members...

. She began working as an accountant at for Hilton Hotels

Hilton Hotels

Hilton Hotels & Resorts is an international chain of full-service hotels and resorts founded by Conrad Hilton and now owned by Hilton Worldwide. Hilton hotels are either owned by, managed by, or franchised to independent operators by Hilton Worldwide. Hilton Hotels became the first coast-to-coast...

, but switched to advertising, establishing the G. Yafit company in 1977. The company initially posted advertisements in newspapers, the first of which was an advert for Tadiran

Tadiran

Tadiran refers to a former Israeli conglomerate, which was founded in 1962 by the merger of two companies, Tadir and Ran...

 refrigerator

Refrigerator

A refrigerator is a common household appliance that consists of a thermally insulated compartment and a heat pump that transfers heat from the inside of the fridge to its external environment so that the inside of the fridge is cooled to a temperature below the ambient temperature of the room...

s in Yedioth Ahronoth

Yedioth Ahronoth

Yedioth Ahronoth is a daily newspaper published in Tel Aviv, Israel. Since the 1970s, it has been the most widely circulated paper in Israel. In a TGI survey comparing the last half of 2009 with the same period in 2008, Yedioth Ahronoth retained the title of most widely read newspaper in Israel...

. When commercial television

Channel 2 (Israel)

Channel 2 is an Israeli commercial television channel.- History :In 1990, after 13 years of deliberations, the Knesset passed a law that paved the way for the establishment of commercial television in Israel. The goal was to enhance pluralism and create competition. Channel 2 began broadcasting on...

began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style sees her front the advert herself to talk about the product. In recent years her daughter-in-law, Maya Yeshayahu, has appeared alongside her in the adverts.

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