Fruit Ninja
Encyclopedia
Fruit Ninja is a video game developed by Halfbrick Studios
. It was released April 21, 2010 for iPod Touch
and iPhone
devices, July 12, 2010 for the iPad, September 17, 2010 for Android OS devices. It was released for Windows Phone 7
on December 22, 2010. Also, in March 2011, versions for Samsung's Bada
and Nokia's Symbian
began to be distributed on their respective official application channels. Just prior to E3 2011
Fruit Ninja Kinect was released for the Xbox 360
on August 10, 2011 and utilizes the Kinect peripheral. In the game the player must slice fruit that is thrown into the air by swiping the device's touch screen with their finger or in the case of the Xbox 360 version, the player's arms and hands. It features multiple gameplay modes, leaderboards
and multiplayer.
The game was well received by critics and consumers alike; as of September 2010 sales have exceeded three million downloads, with the total reaching four million in December 2010. Total sales across all platforms totaled over 20 million in March 2011. Reviewers felt that the low cost of the game combined with addictive gameplay yielded an excellent value. They further lauded the support and updates provided by Halfbrick, who brought online multiplayer, achievements and leaderboards to the game. Some critics felt the game's difficulty curve was uneven.
A mode known as Zen mode allows players to seek high scores without the hindrance of bombs appearing on the screen. Also available is an Arcade mode in which players have only sixty seconds to achieve a high score. Special bananas are added to the standard fruit which have unique bonuses such as doubling points scored for a limited time, increasing the amount of fruit on the screen, or slowing down the movement of all fruit for a short period of time.
Multiplayer gameplay is supported on iOS devices through Apple's Game Center
application. It allows for competitive gameplay and features leaderboards
and achievements. During multiplayer matches the player's blade and fruit are highlighted in blue, while the opponent's are highlighted in red. White outlined fruit are considered neutral and may be claimed by either player. White outlined fruit are worth three points. Players must slice their own fruit while avoiding their opponent's fruit. The iPad
version of the game features enhanced graphics and also supports local multiplayer, with the screen being divided in half and each player controlling half of the screen. Players can also share high scores via Open Feint, Twitter
and Facebook
.
, Phil Larsen, Chief Marketing Officer at Halfbrick discussed the development of Fruit Ninja. He stated, "we tried a lot of different channels [...] indie games, PSN, XBLA, [...] and we basically did a lot of research about what was happening on iPhone and made a game that worked out pretty well." He then spoke of the company's brainstorming process for new games and said "Fruit Ninja came as part of [that] process, but we identified it as something special [and] decided to fast-track it through." Luke Muscat, Lead Designer for Fruit Ninja stated that he felt the uniqueness of the touch screen platforms and the short development cycle further motivated the Halfbrick to develop the game.
The game was first released on April 21, 2010 for iPod Touch
and iPhone
devices. It was later released as Fruit Ninja HD on July 12, 2010 for the iPad
. On September 17, 2010 Fruit Ninja was ported to Android OS devices. On November 2, 2010 an Arcade mode was announced for Fruit Ninja which adjusted gameplay dynamics. It was released two days later on November 4, 2010. In December 2010 Lite versions of Fruit Ninja and Fruit Ninja HD were released for iOS devices and serve as a demo versions of the game. The game was also released for Windows Phone 7
on December 22, 2010. Phil Larsen stated that due to the quick-release nature of iOS applications that a different marketing strategy is required. "You could have a game rise to the top and fall off in three days. You want to get it up there at the right time and have the right backup plan to sustain it with updates and further press" he said. On January 21, 2011 an update was released for the Android version of the game which added Arcade mode, leaderboards, and an ice blade to the game.There was also launched a Windows port by June 2011. A spin-off edition of the game themed to the
Dreamworks animated movie, Puss in Boots
was released on various devices.
In March 2011 Halfbrick announced a Facebook port of the game, entitled Fruit Ninja Frenzy. While no release date has been announced, Halfbrick has confirmed the game will be free to play. They described the Facebook port as "60 second gameplay with many powerups, unlockables and achievements". In addition to being a downloadable game on the Xbox Live Marketplace
, a token for the game will also be included in the retail box of The Gunstringer
, a Kinect title developed by Twisted Pixel Games
. On August 24, 2011 downloadable content
was released for Fruit Ninja Kinect. Entitled Storm Season the content brings three new Xbox Live achievements and a new visual theme to the game.
magazine's 50 Best iPhone Apps of 2011.
Reviewers were mostly unified in the overall fun factor in the game. Levi Buchanan of IGN
stated that the game was "fun, fun, fun" and "an instant pleasure". Slide to Play's Chris Reed agreed and felt that the game was perfect for when a consumer has short moments of boredom. He likened this to playing the game while waiting in line for something and stated "it'll slice the time in half." Jim Squires of GameZebo
felt the gameplay was simple and addictive. Geoff Gibson of DIYGamer stated that he could see Fruit Ninja "becoming the next “big thing” on the App Store." Several reviewers praised price and Halfbrick's commitment to continual updates to the game. GameZone
's James Pikover stated "perhaps the best part is that this game isn’t even complete." He then spoke of the future game modes to be made available and lauded the value-to-price ratio. App Spy's Andrew Nesvadba agreed that Halfbrick's commitment and updates were "nothing short of spectacular." He also praised the game's graphics and said they were "luscious". The reviewer from BuzzFocus praised the game's inexpensive price and said consumers "should really be downloading this app right now."
The game's scoring system and difficulty were received to mixed commentary. Chris Reed of Slide to Play felt that there should have been an option to increase the game's difficulty curve. Andrew Nesvadba of App Spy felt that since the bonus items were random the ability to beat a high score was made more difficult. DIYGamer's Geoff Gibson also shared this sentiment. James Pikover of GameZone, Geoff Gibson of DIYGamer and Levi Buchanan of IGN all praised the game's ability to boast scores to friends and family via Facebook and Twitter.
Halfbrick Studios
Halfbrick Studios is a video game developer based in Queensland, Australia. The company developed the Fruit Ninja and Barry Steakfries franchises.-Developed Games:*2002**Rocket Power: Beach Bandits *2004...
. It was released April 21, 2010 for iPod Touch
IPod Touch
The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. The iPod Touch adds the multi-touch graphical user interface to the iPod line...
and iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
devices, July 12, 2010 for the iPad, September 17, 2010 for Android OS devices. It was released for Windows Phone 7
Windows Phone 7
Windows Phone is a mobile operating system developed by Microsoft, and is the successor to its Windows Mobile platform, although incompatible with it. Unlike its predecessor, it is primarily aimed at the consumer market rather than the enterprise market...
on December 22, 2010. Also, in March 2011, versions for Samsung's Bada
Bada (operating system)
Bada is an operating system for mobile devices such as smartphones and tablet computers. It is developed by the Samsung Electronics. Its name is derived from " ", meaning "ocean" or "sea" in Korean...
and Nokia's Symbian
Symbian
Symbian is a mobile operating system and computing platform designed for smartphones and currently maintained by Accenture. The Symbian platform is the successor to Symbian OS and Nokia Series 60; unlike Symbian OS, which needed an additional user interface system, Symbian includes a user...
began to be distributed on their respective official application channels. Just prior to E3 2011
Electronic Entertainment Expo 2011
The Electronic Entertainment Expo 2011, commonly known as E3 2011, was the 15th Electronic Entertainment Expo held. E3 is an annual trade show for the computer and video games industry presented by the Entertainment Software Association . The event took place June 7–9, 2011 at the Los Angeles...
Fruit Ninja Kinect was released for the Xbox 360
Xbox 360
The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...
on August 10, 2011 and utilizes the Kinect peripheral. In the game the player must slice fruit that is thrown into the air by swiping the device's touch screen with their finger or in the case of the Xbox 360 version, the player's arms and hands. It features multiple gameplay modes, leaderboards
Game ladder
A ladder tournament is a form of tournament for games and sports. It is an extended tournament, which can potentially go on indefinitely. In a ladder tournament, players are listed as if on the rungs of a ladder. The objective for a player is to reach the highest rung of the ladder...
and multiplayer.
The game was well received by critics and consumers alike; as of September 2010 sales have exceeded three million downloads, with the total reaching four million in December 2010. Total sales across all platforms totaled over 20 million in March 2011. Reviewers felt that the low cost of the game combined with addictive gameplay yielded an excellent value. They further lauded the support and updates provided by Halfbrick, who brought online multiplayer, achievements and leaderboards to the game. Some critics felt the game's difficulty curve was uneven.
Gameplay
In Fruit Ninja the player slices fruit with a blade controlled via a touch pad. As the fruit is thrown onto the screen, the player swipes their finger across the screen to create a slicing motion, attempting to slice the fruit in half. Extra points are awarded for slicing multiple fruits with one swipe, and players can use additional fingers to make multiple slices simultaneously. Players must slice all fruit; if three pieces of fruit are missed the game ends, but upon reaching scores that are multiples of one hundred (i.e. 100, 200, 300, etc), the player will gain an extra life (unless they have not missed a piece of fruit already). Bombs are occasionally thrown onto the screen, and will also end the game should the player slice them.A mode known as Zen mode allows players to seek high scores without the hindrance of bombs appearing on the screen. Also available is an Arcade mode in which players have only sixty seconds to achieve a high score. Special bananas are added to the standard fruit which have unique bonuses such as doubling points scored for a limited time, increasing the amount of fruit on the screen, or slowing down the movement of all fruit for a short period of time.
Multiplayer gameplay is supported on iOS devices through Apple's Game Center
Game Center
Game Center is an online multiplayer social gaming network released by Apple. It allows users to invite friends to play a game, start a multiplayer game through matchmaking, track their achievements, and compare their high scores on a leader board.-History:...
application. It allows for competitive gameplay and features leaderboards
Game ladder
A ladder tournament is a form of tournament for games and sports. It is an extended tournament, which can potentially go on indefinitely. In a ladder tournament, players are listed as if on the rungs of a ladder. The objective for a player is to reach the highest rung of the ladder...
and achievements. During multiplayer matches the player's blade and fruit are highlighted in blue, while the opponent's are highlighted in red. White outlined fruit are considered neutral and may be claimed by either player. White outlined fruit are worth three points. Players must slice their own fruit while avoiding their opponent's fruit. The iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...
version of the game features enhanced graphics and also supports local multiplayer, with the screen being divided in half and each player controlling half of the screen. Players can also share high scores via Open Feint, Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
and Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
.
Development and marketing
In an interview with GameSpotGameSpot
GameSpot is a video gaming website that provides news, reviews, previews, downloads, and other information. The site was launched in May 1, 1996 by Pete Deemer, Vince Broady and Jon Epstein. It was purchased by ZDNet, a brand which was later purchased by CNET Networks. CBS Interactive, which...
, Phil Larsen, Chief Marketing Officer at Halfbrick discussed the development of Fruit Ninja. He stated, "we tried a lot of different channels [...] indie games, PSN, XBLA, [...] and we basically did a lot of research about what was happening on iPhone and made a game that worked out pretty well." He then spoke of the company's brainstorming process for new games and said "Fruit Ninja came as part of [that] process, but we identified it as something special [and] decided to fast-track it through." Luke Muscat, Lead Designer for Fruit Ninja stated that he felt the uniqueness of the touch screen platforms and the short development cycle further motivated the Halfbrick to develop the game.
The game was first released on April 21, 2010 for iPod Touch
IPod Touch
The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. The iPod Touch adds the multi-touch graphical user interface to the iPod line...
and iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
devices. It was later released as Fruit Ninja HD on July 12, 2010 for the iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...
. On September 17, 2010 Fruit Ninja was ported to Android OS devices. On November 2, 2010 an Arcade mode was announced for Fruit Ninja which adjusted gameplay dynamics. It was released two days later on November 4, 2010. In December 2010 Lite versions of Fruit Ninja and Fruit Ninja HD were released for iOS devices and serve as a demo versions of the game. The game was also released for Windows Phone 7
Windows Phone 7
Windows Phone is a mobile operating system developed by Microsoft, and is the successor to its Windows Mobile platform, although incompatible with it. Unlike its predecessor, it is primarily aimed at the consumer market rather than the enterprise market...
on December 22, 2010. Phil Larsen stated that due to the quick-release nature of iOS applications that a different marketing strategy is required. "You could have a game rise to the top and fall off in three days. You want to get it up there at the right time and have the right backup plan to sustain it with updates and further press" he said. On January 21, 2011 an update was released for the Android version of the game which added Arcade mode, leaderboards, and an ice blade to the game.There was also launched a Windows port by June 2011. A spin-off edition of the game themed to the
Dreamworks animated movie, Puss in Boots
Puss in Boots (2011 film)
Puss in Boots is a 2011 computer-animated adventure Western film produced by DreamWorks Animation, directed by Chris Miller , executive produced by Guillermo del Toro, and written by Brian Lynch, with screenplay by Tom Wheeler. It stars Antonio Banderas, Salma Hayek, Zach Galifianakis, Billy Bob...
was released on various devices.
In March 2011 Halfbrick announced a Facebook port of the game, entitled Fruit Ninja Frenzy. While no release date has been announced, Halfbrick has confirmed the game will be free to play. They described the Facebook port as "60 second gameplay with many powerups, unlockables and achievements". In addition to being a downloadable game on the Xbox Live Marketplace
Xbox Live Marketplace
The Xbox Live Marketplace is a virtual market designed for Microsoft's Xbox 360 console that allows Xbox Live members to download purchased or promotional content...
, a token for the game will also be included in the retail box of The Gunstringer
The Gunstringer
The Gunstringer is a video game developed by Twisted Pixel Games and published by Microsoft Studios for Xbox 360 with Kinect. It was released on September 13, 2011 in North America and September 16, 2011 in Europe...
, a Kinect title developed by Twisted Pixel Games
Twisted Pixel Games
Twisted Pixel Games is a video game developer based in Austin, Texas. Originally a contractor, Twisted Pixel now releases games based on their own intellectual properties such as The Maw and Splosion Man. The company uses their own proprietary engine, known as BEARD to power their games...
. On August 24, 2011 downloadable content
Downloadable content
Downloadable content is official additional content for a video game distributed through the Internet. Downloadable content can be of several types, ranging from a single in-game outfit to an entirely new, extensive storyline, similarly to an expansion pack. As such, DLC may add new game modes,...
was released for Fruit Ninja Kinect. Entitled Storm Season the content brings three new Xbox Live achievements and a new visual theme to the game.
Reception
Fruit Ninja was well received by critics and consumers. The iOS version sold over 200,000 copies in its first month. In its third month over one million units had been sold. It passed two million units sold in September 2010, with the total reaching four million in December 2010. By March 2011 total downloads across all platforms exceeded 20 million. The Windows Phone 7 version was the top application downloaded the week of December 28, 2010. It was also named one of TimeTime (magazine)
Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...
magazine's 50 Best iPhone Apps of 2011.
Reviewers were mostly unified in the overall fun factor in the game. Levi Buchanan of IGN
IGN
IGN is an entertainment website that focuses on video games, films, music and other media. IGN's main website comprises several specialty sites or "channels", each occupying a subdomain and covering a specific area of entertainment...
stated that the game was "fun, fun, fun" and "an instant pleasure". Slide to Play's Chris Reed agreed and felt that the game was perfect for when a consumer has short moments of boredom. He likened this to playing the game while waiting in line for something and stated "it'll slice the time in half." Jim Squires of GameZebo
Gamezebo
Gamezebo is a website that focuses on editorial coverage of the casual games industry, offering interviews, features, reviews, previews, strategy guides, news and podcasts....
felt the gameplay was simple and addictive. Geoff Gibson of DIYGamer stated that he could see Fruit Ninja "becoming the next “big thing” on the App Store." Several reviewers praised price and Halfbrick's commitment to continual updates to the game. GameZone
GameZone
GameZone is an American multiplatform video game website. GameZone's daily coverage includes reviews, previews, news, hints & cheats, and editorials. Additionally, GameZone offers downloads, a child-targeted website and in association with GameStop, hosts GZGameShop, an online retailer...
's James Pikover stated "perhaps the best part is that this game isn’t even complete." He then spoke of the future game modes to be made available and lauded the value-to-price ratio. App Spy's Andrew Nesvadba agreed that Halfbrick's commitment and updates were "nothing short of spectacular." He also praised the game's graphics and said they were "luscious". The reviewer from BuzzFocus praised the game's inexpensive price and said consumers "should really be downloading this app right now."
The game's scoring system and difficulty were received to mixed commentary. Chris Reed of Slide to Play felt that there should have been an option to increase the game's difficulty curve. Andrew Nesvadba of App Spy felt that since the bonus items were random the ability to beat a high score was made more difficult. DIYGamer's Geoff Gibson also shared this sentiment. James Pikover of GameZone, Geoff Gibson of DIYGamer and Levi Buchanan of IGN all praised the game's ability to boast scores to friends and family via Facebook and Twitter.