Frucor
Encyclopedia
Frucor is a private Australasian beverage company headquartered in Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...

, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

. Frucor is the market leader in energy drinks throughout Australasia and the second-largest non-alcoholic drinks company in New Zealand. Frucor employs more than 900 people across New Zealand and Australia and its brand portfolio includes fruit juices, fruit drinks, energy drinks, waters and soft drinks.

The company is well known for its V
V (drink)
V is an energy drink brand produced by Frucor Beverages Ltd since August 1997. In 2003, in supermarkets and service stations, V had a market share over 60% in New Zealand and 53% in Australia, making it the most popular brand of energy drink in both countries. V is made in New Zealand and...

 energy drink launched in 1997. In 1999 Frucor became the exclusive bottler for Pepsi products in New Zealand. In 2000 Frucor launched V in the UK and Ireland manufactured in the Netherlands. In 2001 Frucor acquired the Australian fruit juice company Spring Valley.

Ownership

Acquired by Suntory
Suntory
is a Japanese brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan. Its business has expanded to other fields, and the company now offers everything from soft drinks to sandwich chains...

 of Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

 in October 2008 from its previous owner Danone of France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 for over €600 million.

Brands

  • Fresh Up
  • Just Juice (including Just Juice Bubbles & Just Juice Splash)
  • McCoy
  • Citrus Tree
  • V
    V (drink)
    V is an energy drink brand produced by Frucor Beverages Ltd since August 1997. In 2003, in supermarkets and service stations, V had a market share over 60% in New Zealand and 53% in Australia, making it the most popular brand of energy drink in both countries. V is made in New Zealand and...

  • Sugarfree V
  • V Isokinetic
  • V Iced Coffee
  • Rockstar Energy Drink
  • G-Force
  • Mizone (Including Mizone Active Water)
  • H2go Bottled Water
  • NZ Natural
  • Supplement Water
  • Evian (Imported from Danone in Australia only)
  • PepsiCo
    PepsiCo
    PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

    brands (Acquired franchise for ‘Pepsi’ New Zealand)
    • Pepsi
    • Pepsi Light
    • Pepsi Max
    • Mountain Dew
    • No-Sugar Mountain Dew
    • 7 UP
    • Mirinda
  • MIXT
  • Joo-C
  • Frank
  • Wave (in New Zealand)
  • Samedi
  • Moccona Chilled Coffee
  • Appletiser
  • Up&Go
  • Wave
  • Dilmah

External links

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