French Toast Crunch
Encyclopedia
French Toast Crunch is a breakfast
Breakfast
Breakfast is the first meal taken after rising from a night's sleep, most often eaten in the early morning before undertaking the day's work...

 cereal launched in 1995 artificially flavoured to taste like French toast
French toast
French toast or Eggy Bread, is a food made with bread and eggs. It is a Christmas time dessert in Portugal and Brazil.Where French toast is served as a sweet dish, milk, sugar, or cinnamon are also commonly added before frying, and it may be then topped with sugar, butter, fruit, syrup, or other...

, by the General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...

 company.

The cereal pieces originally looked like mini slices of French toast, but General Mills changed the cereal to a style similar in appearance to Cinnamon Toast Crunch
Cinnamon Toast Crunch
Cinnamon Toast Crunch is a brand of breakfast cereal produced by General Mills and Nestle. The cereal was first produced in 1984...

; a thin, wavy square sprinkled with cinnamon and sugar flavouring.

In 2006, General Mills discontinued French Toast Crunch in the United States. French Toast Crunch is still produced and marketed in Canada as "French Toast Crunch" and "Croque pain doré." Canadian French Toast Crunch is made in the original recipe and form (mini slices) and is widely available throughout Canada and through online retailers.

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