Freezerburns
Encyclopedia
Freezerburns is a frozen food
review web show hosted by Gregory Ng. Calling himself the "Frozen Food Master," Ng eats and reviews various brands of frozen food, and assigns it a rating
based on his opinion. The show started on his website, freezerburns.com, but has now expanded into YouTube
, and joined Next New Networks' Hungry Nation channel, and can be seen on around 20 other websites. With 55,000 site visitors a month and 5,000 views per show, Freezerburns has attracted the attention of large food
companies like Kraft
and ConAgra
, who have sent packages of frozen food to review. Freezerburns has been featured on a variety of news and blogs.
has said Ng produces "exceptionally thorough reviews" that "also manage to be quite entertaining." David Garland of Open Forum
praises Ng's concept and marketing strategy, stating the webshow is "a fantastic example of creative marketing and putting ideas into action."
Frozen food
Freezing food preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved their game and produce in unheated buildings during the winter season. Freezing food slows down decomposition by turning water to ice, making it...
review web show hosted by Gregory Ng. Calling himself the "Frozen Food Master," Ng eats and reviews various brands of frozen food, and assigns it a rating
Star (classification)
Stars are often used as symbols for classification purposes. They are used by reviewers for ranking things such as movies, TV shows, restaurants, and hotels. For example, one to five stars is commonly employed to categorize hotels.-Restaurant ratings:...
based on his opinion. The show started on his website, freezerburns.com, but has now expanded into YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
, and joined Next New Networks' Hungry Nation channel, and can be seen on around 20 other websites. With 55,000 site visitors a month and 5,000 views per show, Freezerburns has attracted the attention of large food
Food
Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals...
companies like Kraft
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
and ConAgra
ConAgra Foods
ConAgra Foods, Inc. is an American packaged foods company. ConAgra's products are available in supermarkets, as well as restaurants and food service establishments. Its headquarters are located in Omaha, Nebraska...
, who have sent packages of frozen food to review. Freezerburns has been featured on a variety of news and blogs.
Format
Gregory Ng, the self-proclaimed "Frozen Food Master," serves as the host for each episode of Freezerburns. Each episode begins with the Freezerburns theme song written and sung by independent artist Skyrmish. Along with written reviews available on the Freezerburns website, Greg hosts different types of reviews, among them full length reviews, one word reviews, "Fro-Down" reviews, which feature a comparison between two similar items, and Live reviews. Ng's style is relaxed, speaking casually to the audience. He displays the frozen dish, and, after cooking, comments on its taste, sometimes upon the first bite. Each episode ends with a "question of the day," which helps Ng interact with his followers.Cast and crew
Ng has described Freezerburns as a "a one-man show" and has stated that no one assists in making the videos. He spends 25 hours a week filming, editing, and responding to emails about Freezerburns. On special occasions, such as Live reviews, Greg is joined by co-hosts.Reception
Reaction to Freezerburns is mostly positive, praising the content as well as the idea. Liz Shannon Miller of GigaOMGigaOM
GigaOM is a Web 2.0 blog started by Om Malik and published by Giga Omni Media, Inc. in San Francisco, California. According to the company website it has a monthly global audience of 500,000. It is among the top 50 blogs worldwide by Technorati Rank, and is listed on CNet's Blog 100 list...
has said Ng produces "exceptionally thorough reviews" that "also manage to be quite entertaining." David Garland of Open Forum
American Express
American Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best...
praises Ng's concept and marketing strategy, stating the webshow is "a fantastic example of creative marketing and putting ideas into action."