Framed is a television series on the IFC

Independent Film Channel

The Independent Film Channel is an American cable TV network that airs independent film and related programming. IFC programming includes commercially interrupted feature-length films, original documentaries, shorts, animated series, original series, acquired series, and content exclusively for...

 network. It is a celebrity interview program that features athletes being interviewed by music and film stars. Shoemaker Reebok

Reebok

Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle...

 is producing the series in a partnership with the IFC network and all the athletes featured have endorsed Reebok products. Six episodes, each thirty minutes long, have been planned.

Some of the pairings include Allen Iverson

Allen Iverson

Allen Ezail Iverson is an American professional basketball point guard and shooting guard. He was selected by the Philadelphia 76ers with the number one pick in the 1996 NBA Draft. He was named the NBA Rookie of the Year in the 1996–97 season...

 with singer Nelly

Nelly

Cornell Iral Haynes, Jr. , better known by his stage name Nelly, is an Grammy Award winning American rapper and actor. He has performed with the rap group St. Lunatics since 1993 and signed to Universal Records in 1999. Under Universal, Nelly began his solo career in 2000 with his debut album...

, and soccer player Thierry Henry

Thierry Henry

Thierry Daniel Henry is a French professional footballer who plays for the New York Red Bulls in Major League Soccer.Henry was born in Les Ulis, Essonne where he played for an array of local sides as a youngster and showed great promise as a goal-scorer. He was spotted by AS Monaco in 1990 and...

 being interviewed by actress Paz Vega

Paz Vega

Paz Campos Trigo , better known as Paz Vega, is a Spanish actress.- Early life :Vega was born in Seville, Andalusia, Spain to a homemaker mother and a retired bullfighter father. Vega's younger sister has performed as a flamenco dancer. Vega has described her family as "traditional" and Catholic....

. Each entertainment personality will also direct the 30 minute episode they appear in, in most cases it will be their directorial debut.

Other partners involved in the series are Carat Entertainment and Roadside Entertainment.