Flavored water
Encyclopedia
Enhanced water is a category of beverages that are marketed as water, but which contain a wide variety of additional ingredients, ranging from natural or artificial flavors, sugar, sweeteners, vitamins, minerals and other "enhancements." Most enhanced waters are lower in calories per ounce than non-diet soft drink
s. Pepsi
and Coca-Cola
are two well known brand owners of enhanced water but there are many others as well. The marketing of enhanced water usually capitalizes on the healthful image of water combined with the perceived health, taste or functional benefits of one or more additional ingredients. Target demographic ranges from middle aged adult down to young children.
The leading brand Vitaminwater contains 33 grams of sugar per bottle, and its maker Coca-Cola is being sued by the Center for Science in the Public Interest
. The suit alleges that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of Food and Drug Administration guidelines. The consumer group states that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola dismissed the suit as "ridiculous," on the grounds that "no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage" and an attempt by the group to increase its readership.
A 2009 study found that "Americans now get nearly 25 percent of their calories from liquids."
in the United States
. The enhanced water category of beverage continues to grow in volume every year, and was the fastest-growing segment of the still beverage category. In the year 2001, flavored and enhanced, water sales estimated $80 million and the year 2002 proved even more successful with $245 million in sales. The U.S. wholesale market for enhanced water was $170 million in 2004.
Enhanced waters vary from zero-calorie beverages certified organic and flavored with natural herb extracts, such as Ayala's Herbal Water, to the Glaceau
brands of beverages owned by The Coca-Cola Company
. Coca-Cola bought the maker of Glaceau Vitaminwater, Energy Brands Inc., in May 2007 at a cost of $4.1 billion to lessen the gap between itself and Pepsi on the market of enhanced water. This was the largest purchase in the history of Coca-Cola. Pepsi
owns several brands of enhanced water such as Sobe life water, Sobe life water zero, Propel, and Aquafina Flavorsplash. Coca-Cola
owns the brand Glaceau which owns the SmartWater, Vitamin Water, and Vitamin Water Zero, while Coca-cola also owns the Dasani brands of flavored water.
SuperCitriMax is an ingredient that is used in some of the enhanced waters that is a patented form of hydroxycitric acid
. Hydroxycitric acid, also known as HCA, originates from a fruit grown in Asia called Garcinia Cambogia. This fruit is known for having the ability to suppress appetites. One serving size of SuperCitriMax (1,500 mg) offers 900 mg of hydroxycitrix. The rinds of the garcinia cambogia fruit are often used in regional cooking and have been recordered as making meals more filling. HCA was first identified by JA Watson and JM Lowenstein in the later part of the 1960s. Studies performed by Watson and Lowenstein have helped HCA to be considered to make an impact on weight loss. However, a study performed on humans in the year 2000 showed that HCA had little to no effect on reducing fat in the everyday human life or even moderate workouts. The workout must be one of high intensity, according to the study, to have an effect on fat oxidation.
s, results and safety of chromium supplements for weight loss are uncertain.
(EGCG). This vital part of the tea is used as a key ingredient to aid with the metabolism in each of the Skinny Water beverages and may help burn calories. Primarily, the catechins in tea are the major components of phenolic compounds of tea and constitute nearly one third of the dry weight of green tea. This catechin is the EGCG. The promotion green tea holds for good health has been extremely esteemed due to EGCG. EGCG has been proven to be an extremely useful facilitator for anticancer, anti-inflammatory, and antioxidants. These effects have proven to be important for Skinny Water's promotion of healthy living and uses EGCG in beverages to support this idea.
However, one of the main goals of the beverage is to aid in weight loss. EGCG has recently been proven to help with the loss of weight. Two ways to fight obesity are to lower energy intake or to increase the expenditure of energy. There are three factors involved with expending energy throughout the day;the resting metabolic rate, thermic effect of physical activity, and the thermic effect of eating, which can be known as diet-induced thermogenesis. Thermogenisis is mainly under the control of the sympathetic nervous system, specifically the heat-producing neurotransmitter norepinephrine
or NE. Therefore, to target weight loss, interference with the NE must occur. EGCG can act on the neurotransmitter NE's modulatory pathway in order to maintain a prolonged effect of NE on the receptors located at the postsynaptic cleft of the nerve terminal to exert a thermogenic effect.
is a mineral needed to maintain healthy living and is categorized in the body as an electrolyte. Fruits, vegetables, and dairy, such as spinach, skins of potatoes, broccoli, raisins, milk, yogurt, and apples, are beneficiary sources of potassium. These nutrient rich foods correlate with a healthy skeletal system. During workouts, potassium helps to balance electrolytes, regulate blood pressure, and build muscle. Potassium assists in protein synthesis from amino acids in the body and carbohydrate metabolic processes. Potassium is included in a number of enhanced waters, such as Jana Skinny Water, Owater, and Propel.
is water-soluble and necessary for healthy growth and development. Continuous supplies of Vitamin C are vital in ones diet because, instead of the body retaining leftover amounts of the vitamin, it is discharged through urine. Vitamin C also functions as a repairing tool for the tissue in the entire body, and it is a requirement for building collagen which makes skin, scar tissue, ligaments, and blood vessels. Healing wounds and the restoration of teeth and bones are also reliant on Vitamin C. Vitamin C is also an antioxidant. Antioxidants are nutrients that prevent damages caused by free radicals, which are by-products during the conversion from food to energy, and toxic chemicals. Build up of the free radicals can be linked to heart disease, arthritis, and cancer. Fruits and vegetables all contain Vitamin C, the richest sources being citrus fruits and juices, strawberries, mangoes, pineapples, blueberries, raspberries, and cranberries. Vitamin C is found in SoBe Life water, SoBe Lifewater zero, Fruit2o, Propel, Vitaminwater, Vitaminwaterzero, and WaddaJuice.
is known for supporting the immune system. This is another water-soluble vitamin which cannot be taken in excess because the left over vitamins leave in urine form. Vitamin B6 produces antibodies in the immune system that fight disease. It also supports normal nerve functioning and breaks down protein. Vitamin B6 can be found in SoBe Lifewater, SoBe Lifewater zero, Fruit2o, Vitaminwater, Vitaminwaterzero, and WaddaJuice.
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
s. Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
and Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
are two well known brand owners of enhanced water but there are many others as well. The marketing of enhanced water usually capitalizes on the healthful image of water combined with the perceived health, taste or functional benefits of one or more additional ingredients. Target demographic ranges from middle aged adult down to young children.
The leading brand Vitaminwater contains 33 grams of sugar per bottle, and its maker Coca-Cola is being sued by the Center for Science in the Public Interest
Center for Science in the Public Interest
Center for Science in the Public Interest is a Washington, D.C.-based non-profit watchdog and consumer advocacy group focusing on nutritional education and awareness.-History and funding:...
. The suit alleges that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of Food and Drug Administration guidelines. The consumer group states that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola dismissed the suit as "ridiculous," on the grounds that "no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage" and an attempt by the group to increase its readership.
A 2009 study found that "Americans now get nearly 25 percent of their calories from liquids."
American market
Bottled water was introduced to the United states by television commercial in 1977. After the television commercial, bottled water sales increased by 3,000 percent from the year 1976 to the year 1979. In the year 2004, Americans spent $9 billion on bottled water. Many companies produce enhanced bottled waterBottled water
Bottled water is drinking water packaged in plastic or glass water bottles. Bottled water may be carbonated or not...
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. The enhanced water category of beverage continues to grow in volume every year, and was the fastest-growing segment of the still beverage category. In the year 2001, flavored and enhanced, water sales estimated $80 million and the year 2002 proved even more successful with $245 million in sales. The U.S. wholesale market for enhanced water was $170 million in 2004.
Enhanced waters vary from zero-calorie beverages certified organic and flavored with natural herb extracts, such as Ayala's Herbal Water, to the Glaceau
Glacéau
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of Coca-Cola Company based in Whitestone, New York City that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J...
brands of beverages owned by The Coca-Cola Company
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...
. Coca-Cola bought the maker of Glaceau Vitaminwater, Energy Brands Inc., in May 2007 at a cost of $4.1 billion to lessen the gap between itself and Pepsi on the market of enhanced water. This was the largest purchase in the history of Coca-Cola. Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
owns several brands of enhanced water such as Sobe life water, Sobe life water zero, Propel, and Aquafina Flavorsplash. Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
owns the brand Glaceau which owns the SmartWater, Vitamin Water, and Vitamin Water Zero, while Coca-cola also owns the Dasani brands of flavored water.
Brands
| Water | Flavors | Calories per 8 fl. oz. | Servings per container |
|---|---|---|---|
| Aquafina Flavor Splash | Grape, Wildberry, Strawberry-kiwi, Raspberry, Peach-mango, Lemon | 0 | 2.5 |
| Ayala's Herbal Water | Lemongrass mint vanilla, Lavender mint, Lemon verbena geranium, Cloves cardamom cinnamon, Cinnamon orange peel, Ginger lemon peel | 0 | 2 |
| Clearly Canadian | Mountain Blackberry, Orchard Peach, Wild Raspberry, Black Cherry | 25 | 4 |
| Dasani flavored water | Lemon, Strawberry, Grape, Raspberry | 0 | 2.5 |
| Fruit 2o Essentials | Cranberry Raspberry, Strawberry Kiwi, Peach Mango, Cherry Acai, Citrus, Blueberry Pomegranate | 0 | 2.5 |
| Hint | Cucumber, Raspberry-lime, Blackberry, Honeydew Hibiscus, Mango-grapefruit, Pomegranate-tangerine, Watermelon, Lime, Strawberry-kiwi, Pear | 0 | 2.5 |
| Skinny Water | Orange Cranberry Tangerine, Lemonade Passion Fruit, Raspberry Pomegranate, Goji Fruit Punch, Acai Grape Blueberry, Peach Mango Mandarin | 0 | 2.5 |
| Metromint | Peppermint, Spearmint, Lemonmint, Orangemint, Chocolatemint, Cherrymint | 0 | 2 |
| Owater | Original, Wild berries, Lemon & lime, Peach, Strawberry, Mandarin orange | 0 | 2.5 |
| Propel | Lemon, Berry, Grape, Kiwi-strawberry, Blueberry-pomegranate, Black-cherry, Peach-mango | 10 | 2.5 |
| SoBe Lifewater | Agave Lemonade, Goji Melon, Orange Tangerine, Strawberry Kiwi, Pomegranate Cherry, Blackberry Grape | 40 | 2.5 |
| SoBe Lifewater zero | Cherimoya Punch, Strawberry Dragonfruit, Yumberry Pomegranate, Fuji Apple Pear, Black and Blue Berry, Mango Melon, Acai Fruit Punch | 0 | 2.5 |
| Twist Organics | Mandarin white tea, Marionberry, Mandarin, Peach, Lemon, Pomegranate blueberry, West indies lime, Mango acai | 10 | 2.5 |
| VitaminWater | Dragonfruit, Acai-blueberry-pomegranate, Fruit Punch, Orange-orange, Kiwi-strawberry, Grape, Raspberry-apple, Tropical Citrus, Lemonade, Berry-cherry, Grape-blueberry, Jackfruit-guava | 50 | 2.5 |
| VitaminWater Zero | Grape-Raspberry, Mixed Berry, Acai-Blueberry-Pomegranate, Peach-Mandarin, Orange, Green Tea, Lemonade | 0 | 2.5 |
| WaddaJuice | Apple, Wild berry, White grape | 50 | 1 |
SuperCitriMax
Hydroxycitric acid
Hydroxycitric acid is a derivative of citric acid that is found in a variety of tropical plants including Garcinia cambogia and Hibiscus subdariffa. Laboratory and animal studies of HCA have produced results that indicate a potential for modulation of lipid metabolism; consequently HCA is an...
. Hydroxycitric acid, also known as HCA, originates from a fruit grown in Asia called Garcinia Cambogia. This fruit is known for having the ability to suppress appetites. One serving size of SuperCitriMax (1,500 mg) offers 900 mg of hydroxycitrix. The rinds of the garcinia cambogia fruit are often used in regional cooking and have been recordered as making meals more filling. HCA was first identified by JA Watson and JM Lowenstein in the later part of the 1960s. Studies performed by Watson and Lowenstein have helped HCA to be considered to make an impact on weight loss. However, a study performed on humans in the year 2000 showed that HCA had little to no effect on reducing fat in the everyday human life or even moderate workouts. The workout must be one of high intensity, according to the study, to have an effect on fat oxidation.
ChromeMate
ChromeMate is a patened form of chromium. Chromium is a nutrient known for its regulation of the lipid and carbohydrate metabolic processes and is a key ingredient for both Sobe Life water zero and Skinny Water. Nutraceuticals claims that chromium can assist the body with regulating insulin, shedding weight, and building lean body mass. However, used alone, chromium is a minute piece of the weight loss puzzle. The claim that chromium can help with carbohydrate and lipid metabolism and have effects on weight and body composition is debatable. Research of the effects of chromium on obesiety have not shown significant weight loss results between the chromium treatment and placebo test groups. Although, conclusions from these studies are difficult to read because they are small in size. Therefore, due to the lack of large and reliable studies of effects of chromium on weights, results and safety of chromium supplements for weight loss are uncertain.
Epigallocatechin gallate
Epigallocatechin gallate is an agent of green tea that is also known as epigallocatechin gallateEpigallocatechin gallate
Epigallocatechin gallate , also known as epigallocatechin 3-gallate, is the ester of epigallocatechin and gallic acid, and is a type of catechin....
(EGCG). This vital part of the tea is used as a key ingredient to aid with the metabolism in each of the Skinny Water beverages and may help burn calories. Primarily, the catechins in tea are the major components of phenolic compounds of tea and constitute nearly one third of the dry weight of green tea. This catechin is the EGCG. The promotion green tea holds for good health has been extremely esteemed due to EGCG. EGCG has been proven to be an extremely useful facilitator for anticancer, anti-inflammatory, and antioxidants. These effects have proven to be important for Skinny Water's promotion of healthy living and uses EGCG in beverages to support this idea.
However, one of the main goals of the beverage is to aid in weight loss. EGCG has recently been proven to help with the loss of weight. Two ways to fight obesity are to lower energy intake or to increase the expenditure of energy. There are three factors involved with expending energy throughout the day;the resting metabolic rate, thermic effect of physical activity, and the thermic effect of eating, which can be known as diet-induced thermogenesis. Thermogenisis is mainly under the control of the sympathetic nervous system, specifically the heat-producing neurotransmitter norepinephrine
Norepinephrine
Norepinephrine is the US name for noradrenaline , a catecholamine with multiple roles including as a hormone and a neurotransmitter...
or NE. Therefore, to target weight loss, interference with the NE must occur. EGCG can act on the neurotransmitter NE's modulatory pathway in order to maintain a prolonged effect of NE on the receptors located at the postsynaptic cleft of the nerve terminal to exert a thermogenic effect.
Potassium
PotassiumPotassium
Potassium is the chemical element with the symbol K and atomic number 19. Elemental potassium is a soft silvery-white alkali metal that oxidizes rapidly in air and is very reactive with water, generating sufficient heat to ignite the hydrogen emitted in the reaction.Potassium and sodium are...
is a mineral needed to maintain healthy living and is categorized in the body as an electrolyte. Fruits, vegetables, and dairy, such as spinach, skins of potatoes, broccoli, raisins, milk, yogurt, and apples, are beneficiary sources of potassium. These nutrient rich foods correlate with a healthy skeletal system. During workouts, potassium helps to balance electrolytes, regulate blood pressure, and build muscle. Potassium assists in protein synthesis from amino acids in the body and carbohydrate metabolic processes. Potassium is included in a number of enhanced waters, such as Jana Skinny Water, Owater, and Propel.
Vitamin C
Vitamin CVitamin C
Vitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
is water-soluble and necessary for healthy growth and development. Continuous supplies of Vitamin C are vital in ones diet because, instead of the body retaining leftover amounts of the vitamin, it is discharged through urine. Vitamin C also functions as a repairing tool for the tissue in the entire body, and it is a requirement for building collagen which makes skin, scar tissue, ligaments, and blood vessels. Healing wounds and the restoration of teeth and bones are also reliant on Vitamin C. Vitamin C is also an antioxidant. Antioxidants are nutrients that prevent damages caused by free radicals, which are by-products during the conversion from food to energy, and toxic chemicals. Build up of the free radicals can be linked to heart disease, arthritis, and cancer. Fruits and vegetables all contain Vitamin C, the richest sources being citrus fruits and juices, strawberries, mangoes, pineapples, blueberries, raspberries, and cranberries. Vitamin C is found in SoBe Life water, SoBe Lifewater zero, Fruit2o, Propel, Vitaminwater, Vitaminwaterzero, and WaddaJuice.
Vitamin B6
Vitamin B6Vitamin B6
Vitamin B6 is a water-soluble vitamin and is part of the vitamin B complex group. Several forms of the vitamin are known, but pyridoxal phosphate is the active form and is a cofactor in many reactions of amino acid metabolism, including transamination, deamination, and decarboxylation...
is known for supporting the immune system. This is another water-soluble vitamin which cannot be taken in excess because the left over vitamins leave in urine form. Vitamin B6 produces antibodies in the immune system that fight disease. It also supports normal nerve functioning and breaks down protein. Vitamin B6 can be found in SoBe Lifewater, SoBe Lifewater zero, Fruit2o, Vitaminwater, Vitaminwaterzero, and WaddaJuice.