Fern Mallis
Encyclopedia
Fern Mallis in Brooklyn, New York, was the Executive Director of 7th on Sixth productions, the Vice President of marketing for International Management Group models, as well as the Vice President of IMG fashion. She is best recognized for organizing Fashion Week
, an event which IMG currently produces.
. Afterwards, Mallis signed on as the executive director of the Council of Fashion Designers of America
(CFDA). Designers then often showed at disparate locations throughout New York City
. When a ceiling started to disintegrate during a show in 1991 at Michael Kors
, the press complained about safety and the locations fashion shows were using. Since Mallis had just been hired at CFDA, she saw her new role as addressing that. She then organized what's now known as the Mercedes Benz Fashion Week.
She stepped down from her role as Vice President of IMG Fashion on April 28, 2010 to start her own consultancy company Fern Mallis LLC. Her first client is IMG.
Fashion Week
A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know...
, an event which IMG currently produces.
Career
Fern Mallis began her career in fashion by working at several retail establishments including a brief stint at MademoiselleMademoiselle (magazine)
Mademoiselle was an influential women's magazine first published in 1935 by Street and Smith and later acquired by Condé Nast Publications....
. Afterwards, Mallis signed on as the executive director of the Council of Fashion Designers of America
Council of Fashion Designers of America
The Council of Fashion Designers of America, Inc. is a not-for-profit trade association of over 350 of America’s foremost fashion and accessory designers. As of 2009, Diane von Fürstenberg is the group's President and Steven Kolb is the Executive Director...
(CFDA). Designers then often showed at disparate locations throughout New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. When a ceiling started to disintegrate during a show in 1991 at Michael Kors
Michael Kors
Michael Kors is an American fashion designer. He is best known for designing classic American sportswear for women.-Personal life:...
, the press complained about safety and the locations fashion shows were using. Since Mallis had just been hired at CFDA, she saw her new role as addressing that. She then organized what's now known as the Mercedes Benz Fashion Week.
She stepped down from her role as Vice President of IMG Fashion on April 28, 2010 to start her own consultancy company Fern Mallis LLC. Her first client is IMG.