Fenchurch is a company and brand of skater clothing, based in Acton

Acton, London

Acton is a district of west London, England, located in the London Borough of Ealing. It is situated west of Charing Cross.At the time of the 2001 census, Acton, comprising the wards of East Acton, Acton Central, South Acton and Southfield, had a population of 53,689 people...

, London, England. Although a relatively new brand, it has quickly become a significant part of the urban fashion scene.

History

Fenchurch was founded in 1987 and the brand name is derived from Fenchurch Street railway station

Fenchurch Street railway station

Fenchurch Street railway station, also known as London Fenchurch Street, is a central London railway terminus in the south eastern corner of the City of London, England. The station is one of the smallest terminals in London in terms of platforms and one of the most intensively operated...

 in the City of London

City of London

The City of London is a small area within Greater London, England. It is the historic core of London around which the modern conurbation grew and has held city status since time immemorial. The City’s boundaries have remained almost unchanged since the Middle Ages, and it is now only a tiny part of...

. The brand had a media launch in 2001, and the initial marketing promotion was through a team of sponsored professional skateboarder

Skateboarding

Skateboarding is an action sport which involves riding and performing tricks using a skateboard.Skateboarding can be a recreational activity, an art form, a job, or a method of transportation. Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2002 report...

s and BMX

BMX

Bicycle motocross or BMX refers to the sport in which the main goal is extreme racing on bicycles in motocross style on tracks with inline start and expressive obstacles, and it is also the term that refers to the bicycle itself that is designed for dirt and motocross cycling.- History :BMX started...

ers. A year after the opening of its flagship store, Fenchurch was included in Time Out London's list of "London's 50 best boutiques" Fenchurch products went on sale in 2002 and sales expanded into continental Europe during 2003. In 2005 a store was opened on Earlham Street in Covent Garden

Covent Garden

Covent Garden is a district in London on the eastern fringes of the West End, between St. Martin's Lane and Drury Lane. It is associated with the former fruit and vegetable market in the central square, now a popular shopping and tourist site, and the Royal Opera House, which is also known as...

.

Products

Fenchurch produces male and female skateboarding fashion collections, accessories, shoes and luggage. Fenchurch is often criticised for high prices, but they have promised to lower these due to the recession. In 2007 the company produced a distinctive bag made from drinks can

Beverage can

A beverage can is a tin can designed to hold a specific portion of a beverage. Beverage cans are made of tin-plated steel or aluminium.- History :...

 ring pulls in association with HIV/AIDS charity Bottletop

Bottletop

Bottletop is a registered charity based in London, UK. It empowers young people through sexual health education, using fashion and music to raise funds and awareness. It has released a range of fashion accessories with Fenchurch made entirely from recycled ring pulls from the tops of cans....

. The collection includes a wide range of distinctive t-shirts embroidered with the Fenchurch stitch. Fenchurch also produces a Fenchurch Friendly collection of organic

Organic product

An organic product is made from organic raw materials. It also requires Organic certification.-Food:*Fruit and vegetables*Meat, dairy, eggs*Nuts and seeds*Flour and Grains*Herbs- Processed foods :*Organic juice*Canned goods*Frozen vegetables...

 and fair trade

Fair trade

Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...

 clothing.

Administration

It was announced in February 2011 that Fenchurch International Limited was in the process of administration and is seeking new investment.

On 18 March 2011 it was announced that Fenchurch had been bought by JD Sports

JD Sports

JD Sports Fashion plc, more commonly known as just JD, is a sports-fashion retail company based in Bury, Greater Manchester, England with shops throughout the United Kingdom and with one in Ireland...

and have made all staff redundant bar the Creative Director - Chris Isherwood.