Fei Cheng Wu Rao is a Chinese

China

Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

 dating game show

Game show

A game show is a type of radio or television program in which members of the public, television personalities or celebrities, sometimes as part of a team, play a game which involves answering questions or solving puzzles usually for money and/or prizes...

 hosted by Meng Fei (孟非) and Le Jia (乐嘉). It is produced by Jiangsu Television and taped in Nanjing

Nanjing

' is the capital of Jiangsu province in China and has a prominent place in Chinese history and culture, having been the capital of China on several occasions...

. It was first broadcasted on January 15, 2010 and currently airs on weekend nights at 21:05 on Jiangsu Satellite TV. The show is based on the Australian game show Taken Out

Taken Out

Taken Out is an Australian television dating game show that was originally broadcast on Network Ten between 1 September 2008 and 26 February 2009. The show was hosted by James Kerley, a Foxtel television presenter who has hosted such shows as Cash Cab and The Dave & Kerley Show.The format was...

.

Premise

The premise of the show is:

• 24 women will stand in a line, each atop a podium with a light.
• Facing them is a single male who initially secretly chooses one of the twenty four.
• The male uses 2 or 3 video clips to reveal some personal information such as occupation, interests, love history, friends' opinions etc. After each video clip, each of the women will decide whether he is ‘date-worthy’ or not by keeping the light on or turning off the light.
• If a girl doesn’t like him, she will turn the light off (followed by a sound cue).
• If all 24 lights go off, the male loses.
• If only one light remains on after the male’s introduction, the male may choose to accept the girl as his date or give up. If two or more than two lights remain on, the male needs to turn off some lights and keep two of them on. Then he has the option to invite the two women on stage and ask them questions. In this case he can also invite the girl who was selected by him secretly at the beginning even if the girl has turned off her light.
• With three women left, the male will ask another question, after which he will make his final choice. If the girl accepts, they walk towards each other, join hands, and head off the stage for a future date and possible romance.

Popularity

Fei Cheng Wu Rao boosted popularity in its first broadcast because of its unique approach to dating and light-hearted tone. Host Meng Fei became famous for his wit and strong knowledge as well as a newcomer to television.

Although ratings declined modestly during and after the 2010 FIFA World Cup

2010 FIFA World Cup

The 2010 FIFA World Cup was the 19th FIFA World Cup, the world championship for men's national association football teams. It took place in South Africa from 11 June to 11 July 2010...

 and the controversy surrounding the program, Fei Cheng Wu Rao still maintains popular among Chinese audiences and a developing fanbase.

Controversy

During its early run, Fei Cheng Wu Rao was forced to make changes to its format after government officials said the program promoted materialism

Materialism

In philosophy, the theory of materialism holds that the only thing that exists is matter; that all things are composed of material and all phenomena are the result of material interactions. In other words, matter is the only substance...

, discussing sexual matters and false background information. Female contestant Ma Nuo, became a media interest after her controversial remarks to a male contestant that she would "prefer to cry in a BMW

BMW

Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

" than laugh riding on the back of a bicycle. One male contestant, a son of a businessman, was rejected by all 24 women on one episode for frequently showing his sports cars and bank statements instead of his life and interests. Both controversial contestants were some of the most-talked about people in Chinese entertainment.

The revised program omitted contestant information such as personal wealth. Also omitted is the final opinions from the women due to insults and remarks. An addition to the program is Huang Han, a psychology professor who gives advices to contestants before the final decision.

Later shows have contestants who reveal their profession. One of the contestants was a policeman who is supporting his single mother.