Fashion journalism
Encyclopedia
Fashion journalism is an umbrella term used to describe all aspects of published fashion
media. It includes fashion writers, fashion critics or fashion reporters. The most obvious examples of fashion journalism are the fashion features in magazine
s and newspaper
s, but the term also includes books about fashion, fashion related reports on television
as well as online fashion magazines, website
s and blogs
. Since pieces more often than not deal with "tendencies" and "trends", which are subjective by nature, and due to a sometimes tenuous relation with facts, the term "journalism" is used as a moniker, but does not carry the overall procedural and deontological aspects of professional journalism.
The work of a fashion journalist can be quite varied. Typical work includes writing or editing articles, or helping to formulate and style a fashion shoot. A fashion journalist typically spends a lot of time researching and/or conducting interviews and it is essential that he or she has good contacts with people in the fashion industry, including photographers, designers, and public relations specialists.
Fashion journalists are either employed full time by a publication or are employed on a freelance basis.
The career has grown in importance in other media with the release of films such as The Devil Wears Prada
(2006) and Confessions of a Shopaholic
(2009), and television series such as Ugly Betty
(2006–10).
.
Fashion Live produced Internet's first live fashion webcast of Yves Saint Laurent's runway show in 1996. CNN
Style and Hint Magazine arrived in 1998. The following year saw the rise and fall of Boo.com
as the company burned through $135 million in 18 months.
Style.com
, the online umbrella for Vogue
and W, started in 2000. Style.com is not a journalistic website but a resource to show the complete collections of selected fashion shows (among the most notorious brands) each season. Following a tiff in 2007, W left Style.com making it the online home for Vogue alone.
In the late 2000, Beauty Flow magazine flourished with exclusive content for editorials, portraits and reports.
Today, fashion blog
s, and other such fashion portals such as http://www.fashionhippo.com, http://coutureinthecity.com, http://glamour.com, and http://ifashionnetwork.com, are an increasing force in the fashion industry. Against this trend in August 2006 Westfield Group the world's largest mall and shopping centre owner has unveiled a Webzine titled What's What identifying popular fashion trends with a view to indirectly promote the products available in their tenants stores. The financial funding for such an undertaking is unique as it does not rely on subscriptions or advertising
but entirely on advertorials.
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
media. It includes fashion writers, fashion critics or fashion reporters. The most obvious examples of fashion journalism are the fashion features in magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
s and newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
s, but the term also includes books about fashion, fashion related reports on television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
as well as online fashion magazines, website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
s and blogs
Fashion blog
-Definition:A fashion blog can cover many things such as specific items of clothing and accessories, trends in various apparel markets , celebrity fashion choices and street fashion trends...
. Since pieces more often than not deal with "tendencies" and "trends", which are subjective by nature, and due to a sometimes tenuous relation with facts, the term "journalism" is used as a moniker, but does not carry the overall procedural and deontological aspects of professional journalism.
The work of a fashion journalist can be quite varied. Typical work includes writing or editing articles, or helping to formulate and style a fashion shoot. A fashion journalist typically spends a lot of time researching and/or conducting interviews and it is essential that he or she has good contacts with people in the fashion industry, including photographers, designers, and public relations specialists.
Fashion journalists are either employed full time by a publication or are employed on a freelance basis.
The career has grown in importance in other media with the release of films such as The Devil Wears Prada
The Devil Wears Prada (film)
The Devil Wears Prada is a 2006 comedy-drama film, a loose screen adaptation of Lauren Weisberger's 2003 novel of the same name. It stars Anne Hathaway as Andrea Sachs, a recent college graduate who goes to New York City and gets a job as a co-assistant to powerful and demanding fashion magazine...
(2006) and Confessions of a Shopaholic
Confessions of a Shopaholic (film)
Confessions of a Shopaholic is a 2009 American romantic comedy film based on the Shopaholic series of novels by Sophie Kinsella. Directed by P. J. Hogan, the film stars Isla Fisher as the shopaholic journalist and Hugh Dancy as her boss.-Plot:...
(2009), and television series such as Ugly Betty
Ugly Betty
Ugly Betty is an American comedy-drama television series developed by Silvio Horta, which premiered on ABC on September 28, 2006, and ended on April 14, 2010. The series revolves around the character Betty Suarez and is based on Fernando Gaitán's Colombian telenovela soap opera Yo soy Betty, la fea...
(2006–10).
Fashion journalism and the internet
About half a year subsequent to pioneer fashion resource named Fashion Net's launch at the outset of 1995 came American Fashionmall and French ELLEElle
Elle may refer to:*Elle, Central African Republic*Elle , a fashion publication*Ellé, a river in France*Elle , a female given name*Elle , a Sri Lankan game similar to baseball*Ælle of Sussex, a Saxon king...
.
Fashion Live produced Internet's first live fashion webcast of Yves Saint Laurent's runway show in 1996. CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
Style and Hint Magazine arrived in 1998. The following year saw the rise and fall of Boo.com
Boo.com
Boo.com was a British Internet company, founded by Swedes Ernst Malmsten, Kajsa Leander and Patrik Hedelin, which went bust following the dot-com boom of the late 1990s....
as the company burned through $135 million in 18 months.
Style.com
Style.com
Style.com is a fashion website. It was formerly the online site for the fashion magazine Vogue and [W] W magazine featuring online versions of some of the magazine's content as well as internet-exclusive material such as event photographs and style-related articles, before Vogue developed its own...
, the online umbrella for Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...
and W, started in 2000. Style.com is not a journalistic website but a resource to show the complete collections of selected fashion shows (among the most notorious brands) each season. Following a tiff in 2007, W left Style.com making it the online home for Vogue alone.
In the late 2000, Beauty Flow magazine flourished with exclusive content for editorials, portraits and reports.
Today, fashion blog
Fashion blog
-Definition:A fashion blog can cover many things such as specific items of clothing and accessories, trends in various apparel markets , celebrity fashion choices and street fashion trends...
s, and other such fashion portals such as http://www.fashionhippo.com, http://coutureinthecity.com, http://glamour.com, and http://ifashionnetwork.com, are an increasing force in the fashion industry. Against this trend in August 2006 Westfield Group the world's largest mall and shopping centre owner has unveiled a Webzine titled What's What identifying popular fashion trends with a view to indirectly promote the products available in their tenants stores. The financial funding for such an undertaking is unique as it does not rely on subscriptions or advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
but entirely on advertorials.