Farmfoods
Encyclopedia
Farmfoods is a Scottish supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 chain operating throughout the United Kingdom. Farmfoods predominately sells frozen food
Frozen food
Freezing food preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved their game and produce in unheated buildings during the winter season. Freezing food slows down decomposition by turning water to ice, making it...

 and also grocery items.

History

Farmfoods is a privately-owned business in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. The brand has been voted one of Scotland's fastest growing businesses.
Farmfoods originated as an Aberdeen
Aberdeen
Aberdeen is Scotland's third most populous city, one of Scotland's 32 local government council areas and the United Kingdom's 25th most populous city, with an official population estimate of ....

-based meat manufacturing business. Farmfoods then began to freeze products to enable a wider geographical distribution to catering outlets.

By 1975 the entire business had changed its focus from manufacture distributor/wholesale on frozen food retail. An experimental freezer centre
Freezer centre
A freezer centre is the name given to a shop specialising in the sale of frozen food.Prominent examples within the United Kingdom include the Iceland and Farmfoods retail chains. Although they both sell non-frozen goods, their core business remains frozen produce....

 was set up in Aberdeen. A further 10 freezer centres were opened across Scotland and Farmfoods in its current format was formed.

Acquisitions and growth

Farmfoods operated from 31 stores in 1988 and gained initial entry into England through the acquisition of 18 stores from Wallis Frozen Foods.

In the early 1990s, Farmfoods expanded further with the acquisition of the Capital Freezer Centres chain as well as a few smaller freezer centre chains across the country. In 2011, Farmfoods now has over 300 specialist freezer centres across the UK.

Farmfoods stores are typically located in city and town centres, usually in stand-alone units, with some stores are located in shopping centres. However, recently Farmfoods have started to focus on out-of-town facilities.

Store formats and trading style

Generally, stores are in the form of aisles with waist-height freezer cabinets running along each side and shelving above most freezers.

Trading stance and pricing policies

Farmfoods slogan is "Great Food at Amazing Prices". Farmfoods do not run promotions like many other supermarkets, but rather put all their effort into have a pricing policy that they believe offers great value for money every day of the year.

Grocery items

Although the company continues to focus on providing frozen food, in recent years it has developed a range of grocery items. There is a mix of branded and in-house brand or own-brand goods. The chain also owns a number of in-house brands.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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