fairsharemusic is a Download To Own

Download To Own

Download To Own is a concept of legally downloading movies to your computer via a network such as the internet. Generally to obtain movies this way a user must have a broadband connection and an account from an internet distribution company....

 music service that combines legal downloads with charitable donations. It is similar to other popular legal download sites, but donates half the profit from every download to charity

Fairsharemusic launched with the backing of a number of charities including Amnesty International

Amnesty International

Amnesty International is an international non-governmental organisation whose stated mission is "to conduct research and generate action to prevent and end grave abuses of human rights, and to demand justice for those whose rights have been violated."Following a publication of Peter Benenson's...

, British Heart Foundation

British Heart Foundation

The British Heart Foundation is a charity organisation in Britain that funds research, education, care and awareness campaigns aimed to prevent heart diseases in humans.-Foundation:...

, British Red Cross

British Red Cross

The British Red Cross Society is the United Kingdom branch of the worldwide impartial humanitarian organisation the International Red Cross and Red Crescent Movement. The society was formed in 1870, and is a registered charity with over 31,000 volunteers and 2,600 staff. At the heart of their work...

, Centrepoint, Friends of the Earth

Friends of the Earth

Friends of the Earth International is an international network of environmental organizations in 76 countries.FOEI is assisted by a small secretariat which provides support for the network and its agreed major campaigns...

, Great Ormond Street Hospital

Great Ormond Street Hospital

Great Ormond Street Hospital for Children is a children's hospital located in London, United Kingdom...

, NSPCC

NSPCC

The National Society for the Prevention of Cruelty to Children is a United Kingdom charity campaigning and working in child protection.-History:...

, Oxfam

Oxfam

Oxfam is an international confederation of 15 organizations working in 98 countries worldwide to find lasting solutions to poverty and related injustice around the world. In all Oxfam’s actions, the ultimate goal is to enable people to exercise their rights and manage their own lives...

, Sue Ryder Care

Sue Ryder Care

Sue Ryder is a charity which was founded in 1953 by Sue Ryder, with the creation of a nursing home in Suffolk, UK....

, Teenage Cancer Trust

Teenage Cancer Trust

Teenage Cancer Trust is a charity that focuses on the needs of teenagers and young adults with cancer, leukaemia, Hodgkin’s and related diseases by providing specialist teenage units in NHS hospitals. The units are dedicated areas for teenage patients, who are involved in their concept and creation...

 and World Wide Fund for Nature

World Wide Fund for Nature

The World Wide Fund for Nature is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment, formerly named the World Wildlife Fund, which remains its official name in Canada and the United States...

.

Background

fairsharemusic was set up in June 2010 by Lee Cannon and Jonny Woolf to encourage legal downloads and support charity fundraising. An estimated 10 billion tracks have been downloaded illegally in the UK since 2004 - if these tracks had been bought through fairsharemusic it would have raised around £300m for charity

It uses the models of embedded generosity

Embedded generosity

Embedded generosity is the incorporation of charitable donations into the sale of a product at no extra cost and was highlighted as a key consumer trend for 2010 by Trendwatching.Consumers are increasingly trying to do good as they spend...

 and micro-donations

Micro-donations

Micro-donations are a form of charitable donations that are small in the donated amount. In the past, they have been used most effectively by companies collecting spare change at registers and checkouts...

to add a philanthropic element to online music downloads and has been described as 'iTunes with a heart'. As well as generating donations, it provides charities with an effective way of reaching a broader demographic that is increasingly spending time online.

Features

• Extensive music library of 16 million tracks
• Tailor-made playlists by music industry professionals
• Digital locker for multiple downloads of paid-for tracks.

Charity Donation

For an album costing £7.99, fairsharemusic makes a donation of 32p.

For an album at £4.99, fairsharemusic makes a donation of 20p.

For every 99p track, fairsharemusic makes a donation of 4p.