FaceKoo
Encyclopedia
FaceKoo is a Chinese-language social networking website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

. According to Alexa ranking, its page views surpassed MySpace China briefly in November 2008 and December 2008.

Launch

FaceKoo is a creation of FaceKoo, Inc., a privately held company
Privately held company
A privately held company or close corporation is a business company owned either by non-governmental organizations or by a relatively small number of shareholders or company members which does not offer or trade its company stock to the general public on the stock market exchanges, but rather the...

 based in Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

. It is a leading next generation
Next Generation
Next Generation or Next-Generation may refer to:- Publications and literature :* Next Generation Magazine, video game magazine that was made by the now defunct Imagine Media publishing company...

 social networking site (SNS) created specifically for the young age group of the Chinese-language market.

FaceKoo was created by co-founders Calvin Pak, CEO, David Yan, Chief technical officer
Chief technical officer
A chief technology officer is an executive-level position in a company or other entity whose occupant is focused on scientific and technological issues within an organization....

, and Sheryl Liu, CMO
CMO
-Engineering:*Corticosterone 18-monooxygenase, an enzyme involved in steroid hormone metabolism*Cubic Mile of Oil, a global-scale measure of energy, roughly equal to the amount of oil consumed worldwide each year-People and Groups:*Canadian Mathematical Olympiad...

 - all U.S.-educated Chinese American
Chinese American
Chinese Americans represent Americans of Chinese descent. Chinese Americans constitute one group of overseas Chinese and also a subgroup of East Asian Americans, which is further a subgroup of Asian Americans...

s with extensive business track records in the Silicon Valley
Silicon Valley
Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...

. Its name derived from the words "face" and "cool," FaceKoo's flagship MagicMirror product offers a new way of meeting friends via a proprietary
Proprietary software
Proprietary software is computer software licensed under exclusive legal right of the copyright holder. The licensee is given the right to use the software under certain conditions, while restricted from other uses, such as modification, further distribution, or reverse engineering.Complementary...

 face-recognition system. FaceKoo also offers games and other applications for users to interact more easily and in a more fun way.

FaceKoo was launched in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

 in March 2008, and since then has expanded rapidly. As of June 2009, It has over 1 million registered users, and is one of China's fastest growing social network sites.

Competition

Despite very little advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....

, and no sponsors, FaceKoo managed to outcompete its competitors. FaceKoo's daily ranking is now ahead of 360quan - a major rival that has received more than $20 million USD in funding. Also, FaceKoo's page views have exceeded Cyworld China (number one site in Korea
Korea
Korea ) is an East Asian geographic region that is currently divided into two separate sovereign states — North Korea and South Korea. Located on the Korean Peninsula, Korea is bordered by the People's Republic of China to the northwest, Russia to the northeast, and is separated from Japan to the...

), and iPart China (number one site in Taiwan). Both companies are spending heavily on marketing in China every month.
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