EyesOn Design
Encyclopedia
EyesOn Design are a series of events including an annual car show and a fundraiser
for the Detroit Institute of Ophthalmology. It has become a national event focused on the emotion and character of automotive design
.
and a fundraiser for the Detroit Institute of Ophthalmology, a nonprofit organization
in Grosse Pointe Park, Michigan
, devoted to matters pertaining to the eye and vision
.
The first shows were called "Eyes On The Classics". The first shows were held in the Grosse Pointe Academy
parking lots. Initially focused on the domestic "Big Three" (General Motors, Ford
and Chrysler), the show was expanded to include automakers from around the world. The name was also changed to "EyesOn Design". For its third show, the venue moved to the grounds of the Edsel and Eleanor Ford House
.
To ease access and accommodate the increasing public attendance, the design chiefs at DaimlerChrysler, Ford, and General Motors suggested that the event be hosted by one of their companies each year. The 2002 show was held at the Chrysler Headquarters and Technology Center
in Auburn Hills, Michigan. The theme for this 15th anniversary weekend-long show was "Performance Vehicles".
In 2003, the General Motors Technical Center
in Warren, Michigan hosted the event. According to General Motors
, the 2003 event was the largest, most complete collection of concept vehicles ever assembled representing the very best efforts of GM, Ford, Chrysler, and other automakers. The three-day event was also the first time the GM Design Center was open to the general public. Attendees also had the opportunity to purchase rides in notable GM concept car
s.
The EyesOn Design show will celebrate its 25th anniversary during summer 2011. A Founding Chairman of the annual EyesOn Design event, Chuck Jordan, was commemorated during the January 2011 North American International Auto Show
in Detroit.
.
According to the Ford Motor Company
, the Eyes on Design Show is the world's only car show to focus on the emotion and character of automotive design.
Bringing together some 250 concept cars in one place is the secret of the show's success that has been driven by the enthusiastic assistance of automotive design executives. In addition to vehicles from various automakers, the event also features concept cars by invitation from some of the world's most renowned vintage automobile collectors and restorers.
The vehicles shown at the annual event are by invitation. Judging in numerous classes is "based not on the quality of the restoration or authenticity"; rather it is on the basis of their "the design character, emotional appeal and artistic excellence of the vehicle."
Fundraiser
A fundraiser is an event or campaign whose primary purpose is to raise money for a cause. See also: fundraising. A fundraiser can also be an individual or company whose primary job is to raise money for a specific charity or non-profit organization...
for the Detroit Institute of Ophthalmology. It has become a national event focused on the emotion and character of automotive design
Automotive design
Automotive design is the profession involved in the development of the appearance, and to some extent the ergonomics, of motor vehicles or more specifically road vehicles. This most commonly refers to automobiles but also refers to motorcycles, trucks, buses, coaches, and vans...
.
History
The Eyes on Design Show was established on the late-1986 as both celebration of automotive designAutomotive design
Automotive design is the profession involved in the development of the appearance, and to some extent the ergonomics, of motor vehicles or more specifically road vehicles. This most commonly refers to automobiles but also refers to motorcycles, trucks, buses, coaches, and vans...
and a fundraiser for the Detroit Institute of Ophthalmology, a nonprofit organization
Nonprofit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...
in Grosse Pointe Park, Michigan
Grosse Pointe Park, Michigan
Grosse Pointe Park is a city in Wayne County in the U.S. state of Michigan. The population was 11,555 at the 2010 census. Bordering on Detroit with frontage on southern Lake Saint Clair, it is the westernmost of the noted Grosse Pointe suburbs, with the oldest overall housing stock of the five cities...
, devoted to matters pertaining to the eye and vision
Ophthalmology
Ophthalmology is the branch of medicine that deals with the anatomy, physiology and diseases of the eye. An ophthalmologist is a specialist in medical and surgical eye problems...
.
The first shows were called "Eyes On The Classics". The first shows were held in the Grosse Pointe Academy
Grosse Pointe Academy
The Grosse Pointe Academy is an independent day school located at 171 Lake Shore Drive in Grosse Pointe Farms, Michigan. Originally known as the Academy of the Sacred Heart, the campus buildings were designated a Michigan State Historic Site in 1977 and listed on the National Register of...
parking lots. Initially focused on the domestic "Big Three" (General Motors, Ford
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
and Chrysler), the show was expanded to include automakers from around the world. The name was also changed to "EyesOn Design". For its third show, the venue moved to the grounds of the Edsel and Eleanor Ford House
Edsel and Eleanor Ford House
The Edsel and Eleanor Ford House, which is named "Gaukler Point" - is on the shore of Lake St. Clair in Grosse Pointe Shores, northeast of Detroit, Michigan, the United States. It became the new residence of the Edsel and Eleanor Ford family in 1929. Edsel Ford was the son of Henry Ford and an...
.
To ease access and accommodate the increasing public attendance, the design chiefs at DaimlerChrysler, Ford, and General Motors suggested that the event be hosted by one of their companies each year. The 2002 show was held at the Chrysler Headquarters and Technology Center
Chrysler Headquarters and Technology Center
The Chrysler Headquarters and Technology Center is the world headquarters and main research and development facility for the automobile manufacturer Chrysler Group LLC. It is located in the Metro Detroit suburb of Auburn Hills, Michigan, USA. Completed in 1996, the complex has on located near I-75...
in Auburn Hills, Michigan. The theme for this 15th anniversary weekend-long show was "Performance Vehicles".
In 2003, the General Motors Technical Center
General Motors Technical Center
The GM Technical Center is a General Motors facility in Warren, Michigan. The campus is home to 16,000 GM engineers, designers, and technicians and has been the center of the company's engineering effort since its inauguration in 1956....
in Warren, Michigan hosted the event. According to General Motors
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
, the 2003 event was the largest, most complete collection of concept vehicles ever assembled representing the very best efforts of GM, Ford, Chrysler, and other automakers. The three-day event was also the first time the GM Design Center was open to the general public. Attendees also had the opportunity to purchase rides in notable GM concept car
Concept car
A concept vehicle or show vehicle is a car made to showcase new styling and or new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not have a chance of being produced....
s.
The EyesOn Design show will celebrate its 25th anniversary during summer 2011. A Founding Chairman of the annual EyesOn Design event, Chuck Jordan, was commemorated during the January 2011 North American International Auto Show
North American International Auto Show
The North American International Auto Show is an annual auto show held in Detroit, Michigan at Cobo Center, usually in January. It is among the largest auto shows in North America.-History:...
in Detroit.
.
Design focus
The "Eyes on Design Show" has grown from an East Side show to an automobile exhibition of national and international significance.According to the Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
, the Eyes on Design Show is the world's only car show to focus on the emotion and character of automotive design.
Bringing together some 250 concept cars in one place is the secret of the show's success that has been driven by the enthusiastic assistance of automotive design executives. In addition to vehicles from various automakers, the event also features concept cars by invitation from some of the world's most renowned vintage automobile collectors and restorers.
The vehicles shown at the annual event are by invitation. Judging in numerous classes is "based not on the quality of the restoration or authenticity"; rather it is on the basis of their "the design character, emotional appeal and artistic excellence of the vehicle."
Lifetime Design Achievement
The EyesOn Design celebrations include the prestigious "Lifetime Design Achievement" award. This recognition is given to an accomplished automotive designer selected by previous winners of this award.- 2011 - Walter de'SilvaWalter de'SilvaWalter Maria de'Silva is an Italian car designer who is currently Head of Volkswagen Group Design, and is currently responsible for oversight on the design of all Volkswagen Group passenger car brands including Audi, Volkswagen, SEAT, Škoda as well as Bentley, Lamborghini and Bugatti...
- 2010 - Shiro Nakamura
- 2009 - Willie G. DavidsonWillie G. DavidsonWilliam G. Davidson, usually referred to as "Willie G.", is the senior vice president & chief styling officer of Harley-Davidson Motor Company. He is also the head of Harley-Davidson's Willie G. Davidson Product Development Center in Wauwatosa, Wisconsin...
- 2008 - Robert A. Lutz
- 2007 - Marcello GandiniMarcello GandiniMarcello Gandini is an Italian car designer, widely known for his work with the automotive design house Gruppo Bertone, notably his design of the Lamborghini Countach. Together with Giorgetto Giugiaro and Leonardo Fioravanti, Gandini forms a noted triumvirate of Italian car designers, all born in...
- 2006 - Jack TelnackJack TelnackJack Telnack was the former global Vice President of Design of the Ford Motor Company from 1980 to 1997. After his training at the Art Center College of Design, Telnack began working as a designer for Ford in 1958, and became the head stylist of the Lincoln-Mercury Division in 1965...
- 2005 - Chuck JordanChuck JordanCharles M. "Chuck" Jordan was an American automotive designer. He was vice president of design for General Motors from 1986 to 1992...
- 2004 - Charles PellyCharles PellyCharles W. Pelly, commonly Chuck Pelly, is an American industrial designer. Pelly is best known for founding the global design consultancy DesignworksUSA.He has spent most of his life in Southern California...
- 2002 - Tom Gale
- 2001 - Giorgetto GiugiaroGiorgetto GiugiaroGiorgetto Giugiaro is an Italian automobile designer responsible equally for a stable of supercars and several of the most popular everyday vehicles driven today...
- 1999 - Richard A. TeagueRichard A. TeagueRichard A. Teague , born in Los Angeles, California, was an industrial designer in the North American automotive industry...
- 1998 - George W. WalkerGeorge W. WalkerGeorge W. Walker was an industrial and automotive designer. His most notable work was the original Ford Thunderbird....
- 1997 - Bruno SaccoBruno SaccoBruno Sacco is an Italian automobile designer who served as the head of styling at German car giant Daimler-Benz between 1975 and 1999...
- 1995 - Raymond LoewyRaymond LoewyRaymond Loewy was an industrial designer, and the first to be featured on the cover of Time Magazine, on October 31, 1949. Born in France, he spent most of his professional career in the United States...
and the Porsche familyPorsche familyThe Porsche family is a prominent German family of industrialists descending from the Austrian automotive pioneer Ferdinand Porsche. Its members own a significant share of the Porsche automobile corporation.-Other members:... - 1994 - Nuccio BertoneNuccio BertoneGiuseppe Bertone, called "Nuccio", was a famed automobile designer and constructor...
and Homer LeGassey - 1993 - LeBaron IncorporatedLeBaron IncorporatedLeBaron Incorporated was a design and coach building company from 1920 until 1953.American designers Raymond H. Dietrich and Thomas L. Hibbard had met while working for Brewster. Tiring of the corporate environment they started freelance work in their spare time and when William H...
- 1992 - William LyonsWilliam LyonsSir William Lyons , known as "Mr. Jaguar", was with fellow motorcycle enthusiast William Walmsley, the co-founder in 1922 of the Swallow Sidecar Company, which became Jaguar Cars Limited after the Second World War....
- 1991 - Sergio PininfarinaSergio PininfarinaSergio Pininfarina is an Italian automobile designer, like his father Battista Farina. After joining his father at Carrozzeria Pininfarina, he quickly became integral to the company, and during his career oversaw many of the designs for which the company is famous...
and Harley EarlHarley EarlHarley J. Earl was first Vice President of Design at General Motors. He was an industrial designer and a pioneer of modern transportation design. A coachbuilder by trade, Earl pioneered the use of freeform sketching and hand sculpted clay models as design techniques... - 1990 - Eugene Gregorie and Virgil ExnerVirgil ExnerVirgil Max "Ex" Exner, Sr. was an automobile designer for numerous American companies, notably Chrysler and Studebaker. He is known for his "Forward Look" design on the 1955-1963 Chrysler products and his fondness of fins on cars for both aesthetic and aerodynamic reasons.-Early life:Born in Ann...
- 1989 - Strother MacMinn and Bill Mitchell
- 1988 - Gordon BuehrigGordon BuehrigGordon Miller Buehrig was a noted automobile designer. Born in Mason City, Illinois, he had early design experience with Packard, General Motors and Stutz. In 1929, he was responsible for designing the bodies of the Stutz Black Hawks entered at Le Mans...