Everfine Records
Encyclopedia
Everfine Records is an independent record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 company founded in 2001. The company's grassroots approach focuses on street team promotion, touring, tour promotion, strategic micro-marketing, artist development, and more. By creating unique campaigns for each artist, Everfine works to maintain an environment in which artists can flourish and further develop their natural talents. The record label, which is distributed by Alternative Distribution Alliance
Alternative Distribution Alliance
The Alternative Distribution Alliance was created in 1993 by Warner Music Group and Sub Pop Records as a joint venture to distribute and manufacture records owned by indie labels. Headed up by Mitchell Wolk, ADA is the leading "indie" distribution company in the U.S. for both physical and digital...

 (ADA), the independent distribution arm of the Warner Music Group
Warner Music Group
Warner Music Group is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies...

, is located in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

.

The mission behind Everfine Records exists in the belief that Artist Development is the true driving force behind natural growth. Everfine's grassroots approach has proven to be a competitive advantage in an increasingly growing and competitive marketplace. With strategies based on the natural growth and evolution of Artists, Everfine Records has adopted a philosophy of embracing the music first, and finding that connection with the listener from the Artist's point of view. Everfine Records recognizes that every Artist is different and therefore looks to develop and target successful campaigns based on the individual Artist’s needs and goals -- the focus is to provide the Artist with the necessary tools to achieve what they determine as success. Everfine Records looks forward to collaborating with other Artists to assist in their development and growth based on this foundation of principles.

Everfine Records' featured artist, O.A.R.
Of a Revolution
O.A.R. is an American rock band composed of Marc Roberge , Chris Culos , Richard On , Benj Gershman , and Jerry DePizzo...

, began as a regional phenomenon but has reached national success with their touring and record sales. The band’s catalogue contains 7 CDs including the 2004 double-disc live album 34th & 8th (Everfine Records) and the 2005 major label studio release, Stories of a Stranger
Stories of a Stranger
Stories of a Stranger is the fifth studio album by American rock band O.A.R. . The album was released on October 4, 2005, and debuted and peaked at #40 on the Billboard 200....

 (Everfine Records/Lava Records). Since joining forces with Everfine Records, O.A.R. has sold over 1,000,000 CDs and has consistently toured throughout the country.

The label is also the driving force behind the annual music festival, Feeling Better Than Everfine.
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