European Society for Opinion and Marketing Research
Encyclopedia
The European Society for Opinion and Market Research (ESOMAR) is a world association for market, social and opinion researchers.
Founded in 1948, ESOMAR began as a regional association within Europe. Currently, with more than 5000 individual members in over 120 countries, ESOMAR’s global membership brings together professionals in market and opinion research, marketing, advertising, business, public affairs and media from across the world. ESOMAR currently does not offer corporate membership.
According to its mission statement, ESOMAR encourages, advances and elevates market research worldwide. Its stated goal is to promote the highest standards in market research for improving decision making in the public and private sectors, by:
ESOMAR, in collaboration with the International Chamber of Commerce
, has established a world-wide code of ethical practice, the ICC/ESOMAR International Code on Market and Social Research, for its members and actively advocates self-regulation by promoting industry standards. All individual members agree to abide by these standards and codes of ethical
practice while conducting market research. Additionally, the code has been adopted or endorsed by the major national professional bodies around the world.
Founded in 1948, ESOMAR began as a regional association within Europe. Currently, with more than 5000 individual members in over 120 countries, ESOMAR’s global membership brings together professionals in market and opinion research, marketing, advertising, business, public affairs and media from across the world. ESOMAR currently does not offer corporate membership.
According to its mission statement, ESOMAR encourages, advances and elevates market research worldwide. Its stated goal is to promote the highest standards in market research for improving decision making in the public and private sectors, by:
- safeguarding the interests of the Market, Social and Opinion Research industries globally
- improving and promote international best practice
- promoting the value of the industry to commerce and society
ESOMAR, in collaboration with the International Chamber of Commerce
International Chamber of Commerce
The International Chamber of Commerce is the largest, most representative business organization in the world. Its hundreds of thousands of member companies in over 130 countries have interests spanning every sector of private enterprise....
, has established a world-wide code of ethical practice, the ICC/ESOMAR International Code on Market and Social Research, for its members and actively advocates self-regulation by promoting industry standards. All individual members agree to abide by these standards and codes of ethical
Ethical code
An ethical code is adopted by an organization in an attempt to assist those in the organization called upon to make a decision understand the difference between 'right' and 'wrong' and to apply this understanding to their decision...
practice while conducting market research. Additionally, the code has been adopted or endorsed by the major national professional bodies around the world.