The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $32 billion home entertainment industry.

The Mission of EMA is to promote, to protect, and to provide a forum for, the common business interests of those engaged in the sale, rental, and licensed reproduction of entertainment software, such as motion pictures, video games, and sound recordings.

History

The Entertainment Merchants Association was established in 2006 through the merger of the Interactive Entertainment Merchants Association

Interactive Entertainment Merchants Association

The Interactive Entertainment Merchants Association was a United States-based non-profit organization dedicated to serving the business interests of leading retailers that sell Interactive entertainment software...

 (IEMA) and the Video Software Dealers Association (VSDA). VSDA was organized in 1981 to help video retail stores fight against federal legislation that would have changed the first-sale doctrine

First-sale doctrine

The first-sale doctrine is a limitation on copyright that was recognized by the Supreme Court of the United States in 1908 and subsequently codified in the Copyright Act of 1976,...

. VSDA was initiated under the auspices of NARM (National Association of Recording Merchandisers), and was headed by Association staff President Risa Solomon.

Composition

EMA represents more than 1,000 companies throughout the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, and other nations. Its members operate more than 20,000 retail outlets in the U.S. that sell and/or rent DVDs and computer and console video games. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry.

Legal Activity

• • writ of certiorari granted, case Currently Pending before Supreme Court of the United States
    Supreme Court of the United States
    The Supreme Court of the United States is the highest court in the United States. It has ultimate appellate jurisdiction over all state and federal courts, and original jurisdiction over a small range of cases...
    
    . See Schwarzenegger v. Entertainment Merchants Association
    Schwarzenegger v. Entertainment Merchants Association
    Brown v. Entertainment Merchants Association is a landmark Supreme Court of the United States case that struck down a California law enacted in 2005 that bans the sale of certain violent video games to children without parental supervision...
    
    .