Endless (song)
Encyclopedia
Endless is an euro-NRG — hands up
Eurodance
Eurodance is a genre of electronic dance music that originated in the late 1980s or early 1990s primarily in Europe. It combines many elements from House, Techno, Hi-NRG and especially Italo-Disco...

 and dance-pop
Dance-pop
Dance-pop is dance-oriented pop music that originated in the early 1980s. Developing from post-disco, it is generally up-tempo music intended for clubs with the intention of being danceable or merely dancey...

 song by Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

n recording artist Inna
Inna
Elena Alexandra Apostoleanu , best known as Inna, is a Romanian dance music singer. On November 12, 2008, she released her debut single "Hot", which was produced by Play & Win, a Romanian dance music trio and one of the leading music producers in Romania...

, from her second studio album
Studio album
A studio album is an album made up of tracks recorded in the controlled environment of a recording studio. A studio album contains newly written and recorded or previously unreleased or remixed material, distinguishing itself from a compilation or reissue album of previously recorded material, or...

, entitled I Am the Club Rocker
I Am the Club Rocker
I Am the Club Rocker is the second full-length studio album by Romanian recording artist Inna. It was released on September 19, 2011 and produced by Inna's longtime producing team, Play & Win. The album features a new retro sound and was previously known as Powerless, but Inna personally...

. The song was written and produced by Inna's long time producers and managers Play & Win
Play & Win
Play & Win is a Romanian songwriter and music producer trio formed in 2000 by Radu Bolfea, Marcel Botezan and Sebastian Barac.The band is first known as a leading production team having more than 400 songs to their credit, registered at the Union of Composers in Romania...

 (on their real names Sebastian Barac, Marcel Botezan, Radu Bolfea). Inna uploaded the song on her YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 channel two weeks prior the album's release, along with an internet video to "Put Your Hands Up" and "W.O.W.". Upon it release, it was named a highlight off the record. It is a love song and Inna is questioning her love interest "Can you bring the sun in my life?" during the chorus. On Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

, the artist asked her fans which should be her next single. At the polls, over 10,000 fans out of 15,000 elected "Endless" as the future single (more than 75% of the total). On November 22, Inna premiered the official teaser for her upcoming then untitled music video, which showed up to be "Endless". It is an Anti-violence
Anti-violence
Anti-violence refers to actions taken by those who seek to end violence, whether locally to them, in another part of the world, in regards to some specific conflict, or in general. The National Coalition of Anti-Violence Programs and the Kansas City Anti-Violence Project are two examples of...

 video in wich Inna is facing her overwhelming relationship. The official music video premiered on November 25, 2011 at midnight (0:00 GMT+1) on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

.

Background

"Endless" was written, produced and arranged by Sebastian Barac, Marcel Botezan, Radu Bolfea, Inna's long-time producers who identify themselves as Play & Win
Play & Win
Play & Win is a Romanian songwriter and music producer trio formed in 2000 by Radu Bolfea, Marcel Botezan and Sebastian Barac.The band is first known as a leading production team having more than 400 songs to their credit, registered at the Union of Composers in Romania...

. The track was recorded at the Play & Win Studios in Bucharest
Bucharest
Bucharest is the capital municipality, cultural, industrial, and financial centre of Romania. It is the largest city in Romania, located in the southeast of the country, at , and lies on the banks of the Dâmbovița River....

, Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

 and musically arranged in Constanţa
Constanta
Constanța is the oldest extant city in Romania, founded around 600 BC. The city is located in the Dobruja region of Romania, on the Black Sea coast. It is the capital of Constanța County and the largest city in the region....

 (Inna's hometown). It is a love song which features downbeat
Downtempo
Downtempo is a laid-back electronic music style similar to ambient music, but usually with a beat or groove unlike the beatless forms of Ambient music. The beat is sometimes made from loops that have a hypnotic feeling...

 features (the first time Inna releases such a song). It combines elements of euro-NRG
Eurodance
Eurodance is a genre of electronic dance music that originated in the late 1980s or early 1990s primarily in Europe. It combines many elements from House, Techno, Hi-NRG and especially Italo-Disco...

, europop
Europop
Europop refers to a style of pop music that first developed in today's form in Europe, throughout the late 1970s. Europop topped the charts throughout the 1980s and ’90s...

 and dance-pop
Dance-pop
Dance-pop is dance-oriented pop music that originated in the early 1980s. Developing from post-disco, it is generally up-tempo music intended for clubs with the intention of being danceable or merely dancey...

. Inna uploaded the track on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 two weeks prior the album's release date, on September 5, 2011. There, it has gathered over 300,000 views as of October, 2011. On September 23, 2011 Inna asked her fans on Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 which track should be promoted as her fourth single off I Am the Club Rocker
I Am the Club Rocker
I Am the Club Rocker is the second full-length studio album by Romanian recording artist Inna. It was released on September 19, 2011 and produced by Inna's longtime producing team, Play & Win. The album features a new retro sound and was previously known as Powerless, but Inna personally...

. Since the first hours, "Endless" acted like the fans' favorite song. As of October, 2011 more than 4,000 out of 6000 fans elected "Endless" as the hit-to-be single. On November 22, 2011, it was announced that "Endless" is the fourth single off "I Am the Club Rocker".

Composition

The song is set in a common time
Time signature
The time signature is a notational convention used in Western musical notation to specify how many beats are in each measure and which note value constitutes one beat....

 of 12/8 (quadruple) and Inna's voice spawns one octave. The song speaks about a past love and the singer is fated to start her life all over again as she sings "As the world turns round and round/Start is always in my fate". In the bridge, Inna confesses to her lover that even though "Sometimes you go away/A million miles away/Sometimes you don't know where/Don't worry, I'll be there!", so she is ready to help them wherever it occurs. In the chorus, Inna asks them if "Can you bring the sun in my life?" and the lyrics show that she was hurt by the love interest in the past and she wishes that he will be a better man, in order she can love him again.

Music video

A music video for the song was filmed in early November, 2011. Its teaser premiered on Inna
Inna
Elena Alexandra Apostoleanu , best known as Inna, is a Romanian dance music singer. On November 12, 2008, she released her debut single "Hot", which was produced by Play & Win, a Romanian dance music trio and one of the leading music producers in Romania...

's official YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 channel and via Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 on November 22. It is an anti-
Anti-violence
Anti-violence refers to actions taken by those who seek to end violence, whether locally to them, in another part of the world, in regards to some specific conflict, or in general. The National Coalition of Anti-Violence Programs and the Kansas City Anti-Violence Project are two examples of...

domestic violence
Domestic violence
Domestic violence, also known as domestic abuse, spousal abuse, battering, family violence, and intimate partner violence , is broadly defined as a pattern of abusive behaviors by one or both partners in an intimate relationship such as marriage, dating, family, or cohabitation...

 video that comes to empower women to stand up against violence and husbands with alcoholic issues. It's prologue says "There are moments in your life/ When You Feel That No One Cares/ Sometimes, you feel like screaming out loud/ But you’re afraid/ Your voice matters!/ No violence!/ No endless pain!" Inna also uses the phrase "Bring The Sun In My Life" to promote this video and the campaign. It premiered on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 at 0:00 GMT+1 (Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

n time). It shows Inna considering breaking up on her violent partner. Toward the end of the video, he abuses her so she finally makes her mind and leaves him forever, hoping to become a better man someday.

Credits and personnel

  • Play & Win – arrangement
    Arrangement
    The American Federation of Musicians defines arranging as "the art of preparing and adapting an already written composition for presentation in other than its original form. An arrangement may include reharmonization, paraphrasing, and/or development of a composition, so that it fully represents...

    , co-production
    Record producer
    A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...

    , backing vocals
    Singing
    Singing is the act of producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a singer or vocalist. Singers perform music known as songs that can be sung either with or without accompaniment by musical instruments...

    , writing
    Songwriter
    A songwriter is an individual who writes both the lyrics and music to a song. Someone who solely writes lyrics may be called a lyricist, and someone who only writes music may be called a composer...

  • Inna - vocals
    Singing
    Singing is the act of producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a singer or vocalist. Singers perform music known as songs that can be sung either with or without accompaniment by musical instruments...

  • The Marker - guitar
    Guitar
    The guitar is a plucked string instrument, usually played with fingers or a pick. The guitar consists of a body with a rigid neck to which the strings, generally six in number, are attached. Guitars are traditionally constructed of various woods and strung with animal gut or, more recently, with...


Chart performance

Following the album's release in late October, 2011 "Endless" entered the Romanian Digital Chart
Romanian Digital Chart
The Romanian Digital Chart is a Romanian chart based upon the total number of digital sales a single increased in a week. The chart began being observed on January 2, 2011. The top is powered and confirmed by UPFF and the information that makes the chart is taken from MusicMall.ro. The first...

 at number-six, while entering the iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

 Dance Chart at number-three. Upon its single release, it peaked at number two hundred-seventeen on the TopHit Airplay Chart in Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

.
Chart (2011) Peak
position
Romanian Digital Chart
Romanian Digital Chart
The Romanian Digital Chart is a Romanian chart based upon the total number of digital sales a single increased in a week. The chart began being observed on January 2, 2011. The top is powered and confirmed by UPFF and the information that makes the chart is taken from MusicMall.ro. The first...

6
Russian Airplay Chart 217
UK Bubbling Under Top 100 Singles (The Official Charts Company) 97
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