Emory Brand Institute
Encyclopedia
Formerly known as the Emory Brand Institute, the Emory Marketing Institute is a non-profit innovation research group based in Atlanta, Georgia
. The institute
pursues the scientific advancement of brand management. It accomplishes this by forming teams of scholars from leading universities around the globe to focus on researching issues in brand management.
Emory Marketing Institute conducts research, organizes events, publishes reports, recommends solutions, and works with decision makers to develop its research agenda. Its Brand Academy provides managerial development through its seminar series which is taught by professors affiliated with the institute. The Brand Competency Development Program provides firms with advice on building new competencies through scholarly review of business activities and plans. Its Collaborative Research Solutions Program is geared to working closely with managers to focus the future research programs. It runs five research clusters including those focused on the sectors of business-to-business, services, retail, consumer goods, and financial markets. The research programs are designed to develop new methods, conceptual models, and analytic techniques for managing brands.
Emory Marketing Institute has engaged research with multiple firms including Kimberly Clark, The Coca Cola Company, Intercontinental Hotel Group, Electronic Arts
, Sony
, Airtran
, Atlanta Braves
, Deloitte, HEB
, IDEO
, Newell Rubbermaid
, Russell Athletic, Samsung
, Tuner Broadcasting, UPS
, Siemens
, Haverty's, MillerZell, Aflac
, Morgan Stanley
, Wachovia
, Goldman Sachs
, Lehman Brothers
, The Home Depot
, Limited Brands
, Leading Hotels of the World, and Marriott
. It also works with market research firms, such as those including IPSOS
, Harris Interactive
, CFI Group, TNS
, Vivaldi Partners, Millward Brown
, Interbrand
, Quaero
, GfK
, , NPD Group
, and IRI
.
Founded in 2004, Emory Marketing Institute is an autonomous organization housed at the Goizueta Business School
at Emory University
.
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...
. The institute
Institute
An institute is a permanent organizational body created for a certain purpose. Often it is a research organization created to do research on specific topics...
pursues the scientific advancement of brand management. It accomplishes this by forming teams of scholars from leading universities around the globe to focus on researching issues in brand management.
Emory Marketing Institute conducts research, organizes events, publishes reports, recommends solutions, and works with decision makers to develop its research agenda. Its Brand Academy provides managerial development through its seminar series which is taught by professors affiliated with the institute. The Brand Competency Development Program provides firms with advice on building new competencies through scholarly review of business activities and plans. Its Collaborative Research Solutions Program is geared to working closely with managers to focus the future research programs. It runs five research clusters including those focused on the sectors of business-to-business, services, retail, consumer goods, and financial markets. The research programs are designed to develop new methods, conceptual models, and analytic techniques for managing brands.
Emory Marketing Institute has engaged research with multiple firms including Kimberly Clark, The Coca Cola Company, Intercontinental Hotel Group, Electronic Arts
Electronic Arts
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...
, Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
, Airtran
AirTran
AirTran may refer to:* AirTran Airways, a low cost airline* AirTran Holdings, an airline holding company* AirTran JetConnect, an outsourced and defunct brand operated by Air Wisconsin* Airtrans APM, an automated people mover system...
, Atlanta Braves
Atlanta Braves
The Atlanta Braves are a professional baseball club based in Atlanta, Georgia. The Braves are a member of the Eastern Division of Major League Baseball's National League. The Braves have played in Turner Field since 1997....
, Deloitte, HEB
HEB
HEB may refer to:*H-E-B, a supermarket chain named for founder Howard E. Butt* Hindu Endowments Board of Singapore* High Energy Biscuits* The HEB tri-city hub of the cities of Hurst, Euless, and Bedford in the northeastern portion of Tarrant County in North Texas, including:** HEB ISD, a name for...
, IDEO
IDEO
IDEO is an international design and innovation consultancy founded in Palo Alto, California, United States with other locations in San Francisco, Chicago, New York, Boston, London, Munich, Shanghai, and Singapore, as well as Mumbai, Seoul, and Tokyo. The company helps design products, services,...
, Newell Rubbermaid
Newell Rubbermaid
Newell Rubbermaid is a global marketer of consumer and commercial products including such well-known brands as Rubbermaid food storage, home organization, and refuse container products; Sharpie, PaperMate, Parker and Waterman writing instruments; Calphalon gourmet cookware; Goody beauty and...
, Russell Athletic, Samsung
Samsung
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
, Tuner Broadcasting, UPS
United Parcel Service
United Parcel Service, Inc. , typically referred to by the acronym UPS, is a package delivery company. Headquartered in Sandy Springs, Georgia, United States, UPS delivers more than 15 million packages a day to 6.1 million customers in more than 220 countries and territories around the...
, Siemens
Siemens
Siemens may refer toSiemens, a German family name carried by generations of telecommunications industrialists, including:* Werner von Siemens , inventor, founder of Siemens AG...
, Haverty's, MillerZell, Aflac
Aflac
Aflac Incorporated is the largest provider of supplemental insurance in the United States, founded in 1955 and based in Columbus, Georgia. In the United States, Aflac underwrites a wide range of insurance policies, but is perhaps more known for its payroll deduction insurance coverage, which pays...
, Morgan Stanley
Morgan Stanley
Morgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over 60,000....
, Wachovia
Wachovia
Wachovia was a diversified financial services company based in Charlotte, North Carolina. Before its acquisition by Wells Fargo in 2008, Wachovia was the fourth-largest bank holding company in the United States based on total assets...
, Goldman Sachs
Goldman Sachs
The Goldman Sachs Group, Inc. is an American multinational bulge bracket investment banking and securities firm that engages in global investment banking, securities, investment management, and other financial services primarily with institutional clients...
, Lehman Brothers
Lehman Brothers
Lehman Brothers Holdings Inc. was a global financial services firm. Before declaring bankruptcy in 2008, Lehman was the fourth largest investment bank in the USA , doing business in investment banking, equity and fixed-income sales and trading Lehman Brothers Holdings Inc. (former NYSE ticker...
, The Home Depot
The Home Depot
The Home Depot is an American retailer of home improvement and construction products and services.The Home Depot operates 2,248 big-box format stores across the United States , Canada , Mexico and China, with a 12-store chain...
, Limited Brands
Limited Brands
Limited Brands is an American apparel company based in Columbus, Ohio. In 2009 it reported 9.04 billion dollars in revenue for the last fiscal year.-History:...
, Leading Hotels of the World, and Marriott
Marriott International
Marriott International, Inc. is a worldwide operator and franchisor of a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by son J.W. Marriott, Jr...
. It also works with market research firms, such as those including IPSOS
IPSOS
IPSOS, meaning "themselves", is the magical formula of the Aeon of Ma'at as transmitted by Nema in her inspired magical work, Liber Pennae Praenumbra...
, Harris Interactive
Harris Interactive
Harris Interactive , headquartered in New York, New York, is a custom market research firm, known for the Harris Poll. Harris works in a wide range of industries...
, CFI Group, TNS
TNS
TNS can stand for:* Taylor Nelson Sofres, a market research company* Tao Nan School, a primary school in Singapore* Taran Noah Smith, an American actor* Temporal noise shaping, an audio encoding technique* The Natural Step, a sustainability framework...
, Vivaldi Partners, Millward Brown
Millward Brown
Millward Brown is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization after Nielsen Company.-Leadership:...
, Interbrand
Interbrand
Interbrand, a division of Omnicom, is a global branding consultancy, specializing in vast brand services, including brand analytics, brand strategy, brand valuation, corporate design, digital brand management, and naming...
, Quaero
Quaero
Quaero is a European research and development program with the goal of developing multimedia and multilingual indexing and management tools for professional and general public applications . The European Commission approved the aid granted by France on 11 March 2008.This program is supported by the...
, GfK
GfK
The GfK Group, established in 1934 as Gesellschaft für Konsumforschung is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group, and IMS Health...
, , NPD Group
NPD Group
The NPD Group, Inc. is a leading North American market research company. The NPD Group consistently ranks among the top 25 market research companies in the independent Honomichl Top 50 report, which the media and the research industry acknowledge as a credible source of information on the market...
, and IRI
IRI
IRI may refer to:* International Reference Ionosphere a common scientific project of URSI and COSPAR* International Roughness Index, a dimensionless quantity used for measuring road roughness, proposed as a world standard by the World Bank...
.
Founded in 2004, Emory Marketing Institute is an autonomous organization housed at the Goizueta Business School
Goizueta Business School
Goizueta Business School is a private business school of Emory University located in Atlanta, Georgia, USA. It is named after Roberto Goizueta, a former president of The Coca-Cola Company.-Academics:...
at Emory University
Emory University
Emory University is a private research university in metropolitan Atlanta, located in the Druid Hills section of unincorporated DeKalb County, Georgia, United States. The university was founded as Emory College in 1836 in Oxford, Georgia by a small group of Methodists and was named in honor of...
.