Emerson (typeface)
Encyclopedia
Emerson is a typeface
Typeface
In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks. Each type is designed and there are thousands of different typefaces in existence, with new ones being developed constantly....

 designed by Joseph Blumenthal
Joseph Blumenthal
Joseph Blumenthal is one of the main characters in the novel The Hope by Herman Wouk. He is more commonly known as "Yossi," and also as "Don Kishote" . Americans call him "Joe" and Yiddish-speakers call him "Yussele." He earns his "Don Kishote" nickname when he appears at the Battle of Latrun...

. In 1930, the type was cut by Louis Hoell at the Bauer Type Foundry
Bauer Type Foundry
The Bauer Type Foundry was a German type foundry founded in 1837 by Johann Christian Bauer in Frankfurt am Main. Noted typeface designers, among them Lucian Bernhard, Konrad Friedrich Bauer , Walter Baum, Heinrich Jost, Imre Reiner, Friedrich Hermann Ernst Schneidler, Emil Rudolf Weiß, and Heinrich...

 in Frankfurt and named Spiral. Then in 1935, Stanley Morison
Stanley Morison
Stanley Morison was an English typographer, designer and historian of printing.Born in Wanstead, Essex, Morison spent most of his childhood and early adult years at the family home in Fairfax Road, Harringay...

 recut the type, along with its italic, for the Monotype Corporation
Monotype Corporation
Monotype Imaging Holdings is a Delaware corporation based in Woburn, Massachusetts and specializing in typesetting and typeface design as well as text and imaging solutions for use with consumer electronics devices. Monotype Imaging Holdings is the owner of Monotype Imaging Inc., Linotype,...

 in England. The typeface's first appearance was in a special, private-press edition of Ralph Waldo Emerson
Ralph Waldo Emerson
Ralph Waldo Emerson was an American essayist, lecturer, and poet, who led the Transcendentalist movement of the mid-19th century...

's essay Nature, and so the Monotype version became known as Emerson.

Emerson can be recognised for its distinctive foot serifs on the lowercase a, d and u, and its wide capitals (especially the M). The typeface shares characteristics with the classic renaissance types, and its soft, blunt appearance was designed to suit photogravure
Photogravure
Photogravure is an intaglio printmaking or photo-mechanical process whereby a copper plate is coated with a light-sensitive gelatin tissue which had been exposed to a film positive, and then etched, resulting in a high quality intaglio print that can reproduce the detail and continuous tones of a...

 reproduction.

Emerson in Use

Emerson was used to set the 1946 Golden Encyclopedia, an illustrated children's encyclopedia published by Golden Press, New York.

Current Availability

A version of Emerson recently became available as a typeface for use on computers from Nonpareil Type.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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