Ed Benguiat
Encyclopedia
Ed Benguiat is an American
typographer
. He has crafted over 600 typefaces including Tiffany, Bookman
, Panache, Edwardian Script, and the self-titled typefaces Benguiat
and Benguiat Gothic. He also designed logo
types for The New York Times
, Playboy
, Sports Illustrated
, the original Planet of the Apes film
, Super Fly and countless others.
From TYPO: "He is also known for his designs or redesigns of the logotypes for Esquire, the New York Times, Coke, McCall’s, Ford, Reader’s Digest, Photography, Look, Sports Illustrated, The Star Ledger, The San Diego Tribune, AT&T, A&E, Estee Lauder, ...the list goes on and on. You name it, he’s done it."
Benguiat grew up in Brooklyn, NY. He was once a very prominent jazz
percussionist playing in several big bands with the likes of Stan Kenton
and Woody Herman
. In an interview Benguait stated this of his chosen career as a designer: "I’m really a musician, a jazz percussionist. One day I went to the musician’s union to pay dues and I saw all these old people who were playing bar mitzvahs and Greek weddings. It occurred to me that one day that’s going to be me, so I decided to become an illustrator."
Benguait is an avid pilot and enjoys flying his personal plane, with his wife Elisa. Benguiat teaches at the School of Visual Arts
in his native New York
. On November 2, 2000, he was inducted into the Art Directors Club Hall of Fame.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
typographer
Typography
Typography is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading , adjusting the spaces between groups of letters and adjusting the space between pairs of letters...
. He has crafted over 600 typefaces including Tiffany, Bookman
Bookman (typeface)
Bookman or Bookman Old Style is a serif typeface derived from Old Style Antique and designed by Alexander Phemister in 1858 for Miller and Richard foundry. Several American foundries copied the design, including the Bruce Type Foundry, and issued it under various names. In 1901, Bruce refitted...
, Panache, Edwardian Script, and the self-titled typefaces Benguiat
Benguiat
ITC Benguiat is a decorative serif typeface designed by Ed Benguiat and released by the International Typeface Corporation in 1978. The face is loosely based upon typefaces of the Art Nouveau period but is not considered an academic revival...
and Benguiat Gothic. He also designed logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
types for The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
, Playboy
Playboy
Playboy is an American men's magazine that features photographs of nude women as well as journalism and fiction. It was founded in Chicago in 1953 by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. The magazine has grown into Playboy Enterprises, Inc., with...
, Sports Illustrated
Sports Illustrated
Sports Illustrated is an American sports media company owned by media conglomerate Time Warner. Its self titled magazine has over 3.5 million subscribers and is read by 23 million adults each week, including over 18 million men. It was the first magazine with circulation over one million to win the...
, the original Planet of the Apes film
Planet of the Apes (1968 film)
Planet of the Apes is a 1968 American science fiction film directed by Franklin J. Schaffner, based on the 1963 French novel La Planète des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Kim Hunter, Maurice Evans, James Whitmore, James Daly and Linda Harrison...
, Super Fly and countless others.
From TYPO: "He is also known for his designs or redesigns of the logotypes for Esquire, the New York Times, Coke, McCall’s, Ford, Reader’s Digest, Photography, Look, Sports Illustrated, The Star Ledger, The San Diego Tribune, AT&T, A&E, Estee Lauder, ...the list goes on and on. You name it, he’s done it."
Benguiat grew up in Brooklyn, NY. He was once a very prominent jazz
Jazz
Jazz is a musical style that originated at the beginning of the 20th century in African American communities in the Southern United States. It was born out of a mix of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th...
percussionist playing in several big bands with the likes of Stan Kenton
Stan Kenton
Stanley Newcomb "Stan" Kenton was a pianist, composer, and arranger who led a highly innovative, influential, and often controversial American jazz orchestra. In later years he was widely active as an educator....
and Woody Herman
Woody Herman
Woodrow Charles Herman , known as Woody Herman, was an American jazz clarinetist, alto and soprano saxophonist, singer, and big band leader. Leading various groups called "The Herd," Herman was one of the most popular of the 1930s and '40s bandleaders...
. In an interview Benguait stated this of his chosen career as a designer: "I’m really a musician, a jazz percussionist. One day I went to the musician’s union to pay dues and I saw all these old people who were playing bar mitzvahs and Greek weddings. It occurred to me that one day that’s going to be me, so I decided to become an illustrator."
Benguait is an avid pilot and enjoys flying his personal plane, with his wife Elisa. Benguiat teaches at the School of Visual Arts
School of Visual Arts
The School of Visual Arts , is a proprietary art school located in Manhattan, New York City, and is widely considered to be one of the leading art schools in the United States. It was established in 1947 by co-founders Silas H. Rhodes and Burne Hogarth as the Cartoonists and Illustrators School and...
in his native New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
. On November 2, 2000, he was inducted into the Art Directors Club Hall of Fame.