Easton-Bell Sports makes sports equipment and clothing under the brands Bell Sports, Blackburn, Easton, Giro

Giro (company)

Giro is a U.S. manufacturer of helmets, sunglasses, goggles and softgoods for cycling, skiing and snowboarding. The company was founded in 1985 by Jim Gentes and is headquartered in the Santa Cruz, California area....

, and Riddell

Riddell

Riddell is an American company specializing in sports equipment for American football, baseball, basketball, lacrosse, soccer, softball, track and field, tennis, volleyball, National Football League, NCAA Football and wrestling. It is headquartered in Des Plaines, Illinois.The company was started...

. Its parent company is Fenway Partners

Fenway Partners

Fenway Partners is a private equity firm that makes leveraged buyout and growth capital investments in transportation, logistics, consumer products and manufacturing companies in the middle market....

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Easton

Easton Sports, Inc. was a privately owned

Privately held company

A privately held company or close corporation is a business company owned either by non-governmental organizations or by a relatively small number of shareholders or company members which does not offer or trade its company stock to the general public on the stock market exchanges, but rather the...

 manufacturer, marketer and distributor of sporting equipment, headquartered in Van Nuys, California. It currently employs more than 1,000 people worldwide in various distribution, manufacturing, sales and marketing capacities. Other operations are located in Salt Lake City, Utah

Salt Lake City, Utah

Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake or SLC. With a population of 186,440 as of the 2010 Census, the city lies in the Salt Lake City metropolitan area, which has a total population of 1,124,197...

, Scotts Valley, California

Scotts Valley, California

Scotts Valley is a small city in Santa Cruz County, California, United States, about thirty miles south of downtown San Jose and six miles north of Monterey Bay, in the upland slope of the Santa Cruz Mountains. As of the 2010 census, the city population was 11,580...

, Mexico

Mexico

The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

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