E-Types
Encyclopedia
e-Types is a strategic design agency based in Copenhagen
. It employs 30 designers, strategists and account managers. Since 2006 e-Types has been subject to academic research by scholars from Copenhagen Business School
and Harvard Business School
.
The company's branding work includes Danish Film Institute
(1999), Aquascutum
(2002), Rzeczpospolita
(2004), Royal Danish Theatre
(2005), 3XN
(2007), CPH:PIX
(2008).
from The Danish School of Education (now University of Aarhus
) using e-Types as the primary case of the research. The focus was "Conscious Design Practice as a Strategic Tool". Meanwhile Professor Robert Austin from Harvard Business School
made a different case-study concerning Innovation
Strategy
of a Design Firm. The case-study was discussed and criticised at the 2006 Seattle Innovation Symposium at the University of Washington
.
Copenhagen
Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...
. It employs 30 designers, strategists and account managers. Since 2006 e-Types has been subject to academic research by scholars from Copenhagen Business School
Copenhagen Business School
Copenhagen Business School, also known as CBS, is situated in Copenhagen, Denmark. With more than 17,000 students and 1,300 staff members, CBS is also one of the largest business schools in Europe. CBS offers a wide range of business-oriented university programmes and a research environment...
and Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
.
History
e-Types was founded in Vesterbro, Copenhagen, in 1997 by a team of young graphic designers. Over the past decade e-Types has developed from a business of 5 employees into a consultancy of more than 30 strategists, designers and account managers. In 2010 e-Types became part of e-Types Group.The company's branding work includes Danish Film Institute
Danish Film Institute
The Danish Film Institute is the national Danish agency responsible for supporting and encouraging film and cinema culture, and for conserving these in the national interest....
(1999), Aquascutum
Aquascutum
"Aquascutum" is a UK-based luxury clothing manufacturer and retailer, owned by Jaeger.-Company history:Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality menswear shop at 46 Regent Street...
(2002), Rzeczpospolita
Rzeczpospolita
Rzeczpospolita is a traditional name of the Polish State, usually referred to as Rzeczpospolita Polska . It comes from the words: "rzecz" and "pospolita" , literally, a "common thing". It comes from latin word "respublica", meaning simply "republic"...
(2004), Royal Danish Theatre
Royal Danish Theatre
The Royal Danish Theatre is both the national Danish performing arts institution and a name used to refer to its old purpose-built venue from 1874 located on Kongens Nytorv in Copenhagen. The theatre was founded in 1748, first serving as the theatre of the king, and then as the theatre of the...
(2005), 3XN
3XN
3XN is a Danish architectural practice with head office in Copenhagen.-History:The company was founded in Århus in 1986 as Nielsen, Nielsen & Nielsen by Kim Herforth Nielsen, Lars Frank Nielsen og Hans Peter Svendler Nielsen. The latter left the company, which is today led by a partner group of...
(2007), CPH:PIX
Cph:pix
CPH PIX is an annual film festival in Copenhagen, Denmark. The festival resulted from the merger in 2008 of the Copenhagen International Film Festival and the NatFilm Festival to create an organisation called Copenhagen Film Festivals, which also manages the documentary film festival CPH:DOX and...
(2008).
Academia
By 2006, e-Types became an object of interest to scholars in the creative businesses academia. The cooperation with Learning Lab Denmark turned into an industrial PhDPHD
PHD may refer to:*Ph.D., a doctorate of philosophy*Ph.D. , a 1980s British group*PHD finger, a protein sequence*PHD Mountain Software, an outdoor clothing and equipment company*PhD Docbook renderer, an XML renderer...
from The Danish School of Education (now University of Aarhus
University of Aarhus
Aarhus University , located in the city of Aarhus, Denmark, is Denmark's second oldest and second largest university...
) using e-Types as the primary case of the research. The focus was "Conscious Design Practice as a Strategic Tool". Meanwhile Professor Robert Austin from Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
made a different case-study concerning Innovation
Innovation
Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...
Strategy
Strategy
Strategy, a word of military origin, refers to a plan of action designed to achieve a particular goal. In military usage strategy is distinct from tactics, which are concerned with the conduct of an engagement, while strategy is concerned with how different engagements are linked...
of a Design Firm. The case-study was discussed and criticised at the 2006 Seattle Innovation Symposium at the University of Washington
University of Washington
University of Washington is a public research university, founded in 1861 in Seattle, Washington, United States. The UW is the largest university in the Northwest and the oldest public university on the West Coast. The university has three campuses, with its largest campus in the University...
.
Awards
- Creative Circle Awards 2010, Type Design - SAFETY, Council of Safe Traffic
- Creative Circle Awards 2010, Mini Identity - EAT, Copenhagen Food House
- Creative Circle Awards 2010, Corporate Identity - National Gallery of Denmark
- D&ADD&ADDesign and Art Direction is a British educational charity which exists to promote excellence in design and advertising...
ANNUAL 2009, Graphic Design/Posters - Kaleidoskop Seasonal Posters - Creative Circle Awards 2009, Best Corporate Print - Kaleidoskop Seasonal Posters
- Creative Circle Awards 2009, Best Corporate Identity - DR Koncerthuset (by Jean NouvelJean NouvelJean Nouvel is a French architect. Nouvel studied at the École des Beaux-Arts in Paris and was a founding member of Mars 1976 and Syndicat de l'Architecture...
) - Index:Index:INDEX: is a Denmark-based nonprofit organization which works towards promoting designs aimed at the improvement of the life of people worldwide, both in developed and developing countries....
2009, Body category - Medilabel Safety System - Danish Design AwardDanish Design AwardThe Danish Design Award is an annual international design prize awarded by the Danish Design Centre in Copenhagen, Denmark. The aim of the award is to acknowledge innovative products and outstanding graphic design solutions characterised by a high aesthetic and technical quality that helps...
2007, Corporate Identity - Jacobsen Brewery, CarlsbergCarlsbergThe Carlsberg Group is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark...
(with DDBDDBDDB may refer to:*DDB Worldwide, an advertising agency*Digital Dictionary of Buddhism*Dortmund Data Bank, a factual data bank for thermophysical and thermodynamic data*"Dangerous" Daryl Bonilla, actor, comedian and professional wrestler...
) - Danish Design AwardDanish Design AwardThe Danish Design Award is an annual international design prize awarded by the Danish Design Centre in Copenhagen, Denmark. The aim of the award is to acknowledge innovative products and outstanding graphic design solutions characterised by a high aesthetic and technical quality that helps...
2003, Corporate Identity, Typeface design, Lay-out & design - Newspaper DAGENDagenDagen may refer to a number of newspapers:* Dagen , or a historical Danish newspaper by that name:** Dagen * Dagen... - D&ADD&ADDesign and Art Direction is a British educational charity which exists to promote excellence in design and advertising...
ANNUAL 2003, Design - Newspaper DAGENDagenDagen may refer to a number of newspapers:* Dagen , or a historical Danish newspaper by that name:** Dagen * Dagen... - Distinctive Merit, Art Directors Club, NY, 2003, Overall Design - Newspaper DAGENDagenDagen may refer to a number of newspapers:* Dagen , or a historical Danish newspaper by that name:** Dagen * Dagen...