Dwell is a retail

Retail

Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

er of furniture

Furniture

Furniture is the mass noun for the movable objects intended to support various human activities such as seating and sleeping in beds, to hold objects at a convenient height for work using horizontal surfaces above the ground, or to store things...

 in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. It has 25 retail outlets across the UK, with several in London including Westfield

Westfield London

Westfield London is a shopping centre in White City in the London Borough of Hammersmith and Fulham. The centre was developed by the Westfield Group at a cost of £1.6bn,...

.

Origins

Dwell began trading with a single store in Balham in 2003. From there, it has grown to have multiple locations in London including Balham

Balham

Balham is a district of London, EnglandBalham can also refer to:*Balham, Ardennes, a commune in France*Balham station, railway and tube station in Balham, London*Balaam, a Biblical figure...

, Islington

Islington

Islington is a neighbourhood in Greater London, England and forms the central district of the London Borough of Islington. It is a district of Inner London, spanning from Islington High Street to Highbury Fields, encompassing the area around the busy Upper Street...

, Kingston

Kingston upon Thames

Kingston upon Thames is the principal settlement of the Royal Borough of Kingston upon Thames in southwest London. It was the ancient market town where Saxon kings were crowned and is now a suburb situated south west of Charing Cross. It is one of the major metropolitan centres identified in the...

, Richmond, Tottenham Court Road

Tottenham Court Road

Tottenham Court Road is a major road in central London, United Kingdom, running from St Giles Circus north to Euston Road, near the border of the City of Westminster and the London Borough of Camden, a distance of about three-quarters of a mile...

 and Westfield. There are a total of 25 stores across the UK including key areas such as Birmingham, Manchester and Glasgow.

Operations

Dwell is based at its head office in Oxford Circus

Oxford Circus

Oxford Circus is the area of London at the busy intersection of Regent Street and Oxford Street, in the West End. It is served by Oxford Circus tube station, which is directly beneath the junction itself.- History :...

, London. The flagship store is located in Tottenham Court Road, London.

Dwell operates a fleet of delivery vehicles and independently delivers furniture to locations across the UK. All deliveries are sourced from a central warehouse in Milton Keynes

Milton Keynes

Milton Keynes , sometimes abbreviated MK, is a large town in Buckinghamshire, in the south east of England, about north-west of London. It is the administrative centre of the Borough of Milton Keynes...

. The company also operates an e-commerce website.

In 2010, the company has recently received £5m in funding from Key Capital Partners. The company has announced plans from 2010 to expand to 60 stores and 20 concessions across the UK within five years.