Dunelm Mill
Encyclopedia
Dunelm Mill, also known as 'Dunelm Soft Furnishings Ltd', (sometimes informally Dunelm) is a major British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

-based home furnishings retailer with over 100 stores and over 40 implant Pausa coffee shops throughout the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. One of the largest homewares retailers in United Kingdom Dunelm Mill's headquarters are based in Watermead Business Park, Syston
Syston
Syston is a town and civil parish in the district of Charnwood in Leicestershire, England. The population is 11,508 as of the 2001 Census.-Overview:...

 in Leicestershire
Leicestershire
Leicestershire is a landlocked county in the English Midlands. It takes its name from the heavily populated City of Leicester, traditionally its administrative centre, although the City of Leicester unitary authority is today administered separately from the rest of Leicestershire...

. It also has its own UK factory for curtains, blinds and accessories also based in Leicester
Leicester
Leicester is a city and unitary authority in the East Midlands of England, and the county town of Leicestershire. The city lies on the River Soar and at the edge of the National Forest...

.

It is listed on the London Stock Exchange
London Stock Exchange
The London Stock Exchange is a stock exchange located in the City of London within the United Kingdom. , the Exchange had a market capitalisation of US$3.7495 trillion, making it the fourth-largest stock exchange in the world by this measurement...

 and is a constituent of the FTSE 250 Index
FTSE 250 Index
The FTSE 250 Index is a capitalisation-weighted index consisting of the 101st to the 350th largest companies on the London Stock Exchange. Promotions to and demotions from the index take place quarterly in March, June, September and December...

.

History

Dunelm Mill was founded in 1969 by Bill Adderley & Jean Adderley, initially trading in home textiles from a market stall in Leicester. The first Dunelm Mill store opened in Churchgate Leicester
Leicester
Leicester is a city and unitary authority in the East Midlands of England, and the county town of Leicestershire. The city lies on the River Soar and at the edge of the National Forest...

 in 1984 with the first superstore opening in Rotherham
Rotherham
Rotherham is a town in South Yorkshire, England. It lies on the River Don, at its confluence with the River Rother, between Sheffield and Doncaster. Rotherham, at from Sheffield City Centre, is surrounded by several smaller settlements, which together form the wider Metropolitan Borough of...

 in 1991.

In 1996 Will Adderley took over full responsibility for the day to day running of the company from his father, Bill Adderley. The expansion of Dunelm Mill continued with a new Head Office and Warehouse being established in 1991 in Syston
Syston
Syston is a town and civil parish in the district of Charnwood in Leicestershire, England. The population is 11,508 as of the 2001 Census.-Overview:...

, Leicestershire
Leicestershire
Leicestershire is a landlocked county in the English Midlands. It takes its name from the heavily populated City of Leicester, traditionally its administrative centre, although the City of Leicester unitary authority is today administered separately from the rest of Leicestershire...

.

In 2001 the Company ventured into manufacturing, acquiring Bellbird producing custom-made curtain
Curtain
A curtain is a piece of cloth intended to block or obscure light, or drafts, or water in the case of a shower curtain. Curtains hung over a doorway are known as portières...

s, blinds and accessories, with the facility now being known as Dunelm Mill's Manufacturing Centre. On reaching their 50th store (Walsall) Dunelm Mill opened a new warehouse in Burton
Burton upon Trent
Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a town straddling the River Trent in the east of Staffordshire, England. Its associated adjective is "Burtonian"....

.

Key appointments were made in 2003 with David Stead being brought in as Finance Director; this also coinciding with Dunelm Mill's 60th store (Ilkeston) and the roll out of EPOS
Point of sale
Point of sale or checkout is the location where a transaction occurs...

.

2004 saw the company appointing Geoff Cooper as Non-Executive Chairman and Marion Sears as a Non-Executive Director
Non-executive director
A non-executive director or outside director is a member of the board of directors of a company who does not form part of the executive management team. He or she is not an employee of the company or affiliated with it in any other way...

. It also saw the opening of their 70th store (Trafford). Two years later Dunelm Mill was seen to be continuing its expansion and opened not only its 80th store (Bradford), a new distribution centre in Stoke but also launched their online shopping facility, offering 13,000 homewares products and floated on the London Stock Exchange
London Stock Exchange
The London Stock Exchange is a stock exchange located in the City of London within the United Kingdom. , the Exchange had a market capitalisation of US$3.7495 trillion, making it the fourth-largest stock exchange in the world by this measurement...

 with it now being a constituent of the FTSE 250 Index
FTSE 250 Index
The FTSE 250 Index is a capitalisation-weighted index consisting of the 101st to the 350th largest companies on the London Stock Exchange. Promotions to and demotions from the index take place quarterly in March, June, September and December...

.

2007 saw the appointment of Simon Emney as Non-Executive Director
Non-executive director
A non-executive director or outside director is a member of the board of directors of a company who does not form part of the executive management team. He or she is not an employee of the company or affiliated with it in any other way...

 followed in 2008 with their 90th store (Plymouth) and the acquisition of the worldwide rights to the 'Dorma' brand, famous for bed linen, for £5m in July. In 2009 Dunelm Mill appointed Nick Wharton as Non-Executive Director and re-launched their online shopping website. September 2009 saw the announcement that Nick Wharton would be taking over from Will Adderley as Chief Executive in March 2011 with Will Adderley still remaining heavily involved with the company as Executive Deputy Chairman.

Operations

As of October 2010 Dunelm Mill operated over 106 stores, spread across the UK and a webstore. The majority of the retail network is superstore based operating from an average net sales area of 29,000 sq ft; there still remain a few high street stores that Dunelm Mill established from its earlier trading years.

It was announced on August 2, 2011, that a new store would be opening in Grimsby
Grimsby
Grimsby is a seaport on the Humber Estuary in Lincolnshire, England. It has been the administrative centre of the unitary authority area of North East Lincolnshire since 1996...

, North East Lincolnshire
North East Lincolnshire
North East Lincolnshire is a unitary authority in the Yorkshire and the Humber region of England, bordering the unitary authority of North Lincolnshire and the administrative county of Lincolnshire...

.

On October 6th 2011 the Dunelm Mill store located at the Orchard Retail Park in Coventry
Coventry
Coventry is a city and metropolitan borough in the county of West Midlands in England. Coventry is the 9th largest city in England and the 11th largest in the United Kingdom. It is also the second largest city in the English Midlands, after Birmingham, with a population of 300,848, although...

, West Midlands
West Midlands
West Midlands may refer to:* West Midlands , a region in England* West Midlands , the metropolitan county in the West Midlands region* West Midlands conurbation, the large conurbation in the West Midlands region...

, was completly destroyed by fire. The cause is still unknown, however it is suspected that arson may have been the cause.

Product ranges

The main focus for Dunelm Mill is home textiles - bedding
Bedding
Bedding refers to the materials laid above the mattress of a bed for hygiene, warmth, to protect the mattress, and for decorative effect. Bedding is the removable and washable portion of a human sleeping environment. It is more easily and economically replaced than the bed itself...

, curtain
Curtain
A curtain is a piece of cloth intended to block or obscure light, or drafts, or water in the case of a shower curtain. Curtains hung over a doorway are known as portières...

s & blinds, cushion
Cushion
A cushion is a soft bag of some ornamental material, stuffed with wool, hair, feathers, polyester staple fiber, non-woven material, or even paper torn into fragments. It may be used for sitting or kneeling upon, or to soften the hardness or angularity of a chair or couch...

s, fabric
Fabric
A fabric is a textile material, short for "textile fabric".Fabric may also refer to:*Fabric , the spatial and geometric configuration of elements within a rock*Fabric , a nightclub in London, England...

s, quilt
Quilt
A quilt is a type of bed cover, traditionally composed of three layers of fiber: a woven cloth top, a layer of batting or wadding and a woven back, combined using the technique of quilting. “Quilting” refers to the technique of joining at least two fabric layers by stitches or ties...

s, rug
Carpet
A carpet is a textile floor covering consisting of an upper layer of "pile" attached to a backing. The pile is generally either made from wool or a manmade fibre such as polypropylene,nylon or polyester and usually consists of twisted tufts which are often heat-treated to maintain their...

s, kitchenware
Kitchenware
Kitchenware include utensils, appliances, dishes, cookware, and so on for use in the kitchen.-See also:*Cookware and bakeware*Dishware*Drinkware*List of eating utensils*List of food preparation utensils*List of Japanese cooking utensils...

, utility
Utility
In economics, utility is a measure of customer satisfaction, referring to the total satisfaction received by a consumer from consuming a good or service....

, dining, lighting
Lighting
Lighting or illumination is the deliberate application of light to achieve some practical or aesthetic effect. Lighting includes the use of both artificial light sources such as lamps and light fixtures, as well as natural illumination by capturing daylight...

, storage
Storage
Storage may refer to:-Storage of goods:* Warehouse, a commercial building for storage of goods* Self storage, public storage facility-Containers:* Dry cask storage, storing high-level radioactive waste* Food storage...

 solution
Solution
In chemistry, a solution is a homogeneous mixture composed of only one phase. In such a mixture, a solute is dissolved in another substance, known as a solvent. The solvent does the dissolving.- Types of solutions :...

s, gifts and seasonal products. Dunelm also offers customers a made-to-measure service for Curtain
Curtain
A curtain is a piece of cloth intended to block or obscure light, or drafts, or water in the case of a shower curtain. Curtains hung over a doorway are known as portières...

s, blinds and accessories which runs from Dunelm's factory in Leicester
Leicester
Leicester is a city and unitary authority in the East Midlands of England, and the county town of Leicestershire. The city lies on the River Soar and at the edge of the National Forest...

, this will also be available in the upcoming Grimsby store, set to open sometime late 2011 / early 2012.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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