Dubble is a Fairtrade chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 bar sold in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. It is produced by Divine Chocolate in association with Comic Relief. The bar consists of two chunks of Fairtrade milk chocolate which contain caramelized crisped rice. Dubble has sold over 10 million bars since 2000 and released seasonal specials including Easter, Red Nose Day and Sports Relief themed chocolate products.

History

Dubble was launched by Divine Chocolate (then the "Day Chocolate Company") and Comic Relief in 2000 following demand for a Fairtrade chocolate product that would appeal to all ages of consumer

Consumer

Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...

, including children.
The wrapper was designed by Gracie Hadley, the winner of a national competition with CBBC

CBBC

CBBC is one of two brand names used for the BBC's children's television strands. Between 1985 and 2002, CBBC was the name given to all the BBC's programmes on TV for children aged under 14...

. Part of the prize included a trip to Ghana to meet cocoa farmers from Kuapa Kokoo

Kuapa Kokoo

Kuapa Kokoo is a cocoa farmers' cooperative organisation, established in Ghana in 1993. It was formed following the Ghanaian government's liberalisation of internal cocoa marketing in 1992, which, farmers feared, would lead to the entry of private companies into the market with whom they would be...

, the cooperative which grows the cocoa which would be used for the new bar and also co-own Divine Chocolate Ltd.

There have been a number of Dubble initiatives aimed at children, including a televised

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 competition

Competition

Competition is a contest between individuals, groups, animals, etc. for territory, a niche, or a location of resources. It arises whenever two and only two strive for a goal which cannot be shared. Competition occurs naturally between living organisms which co-exist in the same environment. For...

to design its wrapper and the Dubble Agents scheme encouraging children to promote fairtrade.

Dubble Agents

Children can sign up to become a Dubble Agent and get their local shop to stock Fairtrade. By becoming an Agent, children also receive competitions, games and access to the Agent Forum.