For the Against All Will

Against All Will

Against All Will is a rock quartet from Los Angeles, California, whose debut album lineup was formed in Spring 2009 by Jimmy Allen , Jeff Current , Steve "Boomstick" Wilson , and Cello Dias...

 song, see The Drug I Need

The Drug I Need

"The Drug I Need" is a single by alternative rock band Against All Will released in 2010 from their album A Rhyme & Reason. The song ranked in the national rock radio top 50 in 2010 and was added to Sirius XM Octane's Top 15 that same year.-Personnel:...

.

"Drugs I Need" is a satirical

Satire

Satire is primarily a literary genre or form, although in practice it can also be found in the graphic and performing arts. In satire, vices, follies, abuses, and shortcomings are held up to ridicule, ideally with the intent of shaming individuals, and society itself, into improvement...

 animated

Computer animation

Computer animation is the process used for generating animated images by using computer graphics. The more general term computer generated imagery encompasses both static scenes and dynamic images, while computer animation only refers to moving images....

 short

Short subject

A short film is any film not long enough to be considered a feature film. No consensus exists as to where that boundary is drawn: the Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes or less, including all...

 made by The Animation Farm and the Austin Lounge Lizards

Austin Lounge Lizards

The Austin Lounge Lizards are a band from Austin, Texas formed in 1980. The band includes founding members Hank Card and Conrad Deisler, along with Darcie Deaville and Bruce Jones...

 and produced by the Consumers Union

Consumers Union

Consumers Union is a non-profit organization best known as the publisher of Consumer Reports, based in the United States. Its mission is to "test products, inform the public, and protect consumers."...

. The animation parodies

Parody

A parody , in current usage, is an imitative work created to mock, comment on, or trivialise an original work, its subject, author, style, or some other target, by means of humorous, satiric or ironic imitation...

 a regular pharmaceutical television commercial, detailing the benefits of a drug whose use isn't described in detail. Instead, a large number of side effects

Adverse drug reaction

An adverse drug reaction is an expression that describes harm associated with the use of given medications at a normal dosage. ADRs may occur following a single dose or prolonged administration of a drug or result from the combination of two or more drugs...

 are sung to an upbeat music

Music

Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...

al jingle

Jingle

A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

, which emphasizes that the consumer

Consumer

Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...

 should buy the fictional drug Progenitorivox— even if the generic drug is half the cost— if only to be like a family on TV

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

. The animation ends with a seemingly random disclaimer

Disclaimer

A disclaimer is generally any statement intended to specify or delimit the scope of rights and obligations that may be exercised and enforced by parties in a legally recognized relationship...

, also a parody of pharmaceutical or "drug" advertisements.

The video won the Public Affairs Council

Public Affairs Council

The Public Affairs Council is a professional association for people working in public administration and policy. Its mission is to advance the field of public affairs and provide resources to public affairs executives and managers to help them achieve their business and professional goals...

's Grassroots Innovation Award in 2006 .

External links

• Consumers Union site