Droog design
Encyclopedia
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
company situated in Amsterdam
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...
, the Netherlands.
Droog works with independent designers to design and realize products, projects, exhibitions and events. Droog has worked with amongst others Marcel Wanders
Marcel Wanders
Marcel Wanders is a Dutch product and interior designer, who drew international recognition for his Knotted Chair produced by Droog in 1996.- Life :...
, Hella Jongerius, Tejo Remy, Richard Hutten
Richard Hutten
Richard G. J. Hutten is a Dutch designer. Hutten started his own design studio in 1991 in Rotterdam after graduating from the Design Academy Eindhoven....
, Ed Annink and Jurgen Bey.
History
Droog was founded in 1993 by product designer Gijs BakkerGijs Bakker
Gijs Bakker was trained as a jewellery and industrial-designer at the Gerrit Rietveld Academie in Amsterdam, the Netherlands and the Konstfackskolan in Stockholm, Sweden....
and design historian Renny Ramakers. During the Milan Furniture Fair 1993, the duo presented a selection of sober designs made of industrial materials and found objects. The presentation was titled 'Droog Design', because of the simplicity and dry humor of the objects.
They continued by putting together design presentations reflecting a clear spirit of the times. In 1996, they extended their sphere of activities by initiating experimental projects. In the following year, Droog received its first commission from a company. In 2003 Droog B.V. was set up alongside the Droog Foundation, for the production and distribution of the Droog product collection. Since the end of 2004, the Droog headquarters has been situated in Amsterdam
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...
, combining a store, an exhibition room, a library and a kitchen.
In 1999 an exhibition on Droog was held at Fundación Joan Miró in Barcelona
Barcelona
Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...
, followed by a retrospective exhibition in 2006/2007 at the Museum of Arts & Design in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
entitled Simply Droog: 10 + 3 years of creating innovation and discussion. In 2004 a book was published on Droog, entitled Simply Droog: 10 + 1 years of creating innovation and discussion. In 2009, Droog opened a store in New York City's SoHo District.
Activities
- Projects & product development
- Droog initiates projects and is also commissioned by international firms and institutions such as Mandarina DuckMandarina DuckMandarina Duck is an Italian fashion brand, most commonly associated with designer luggage and travel accessories. Its headquarters are in Bologna, Italy, and also has branches in Paris, Barcelona, Düsseldorf, Berlin, Vienna and London also with outlets such as Banbridge Outlet in Northern Ireland...
, Bang & OlufsenBang & OlufsenBang & Olufsen is a Danish company that designs and manufactures audio products, television sets and telephones. It was founded in 1925 by Peter Bang and Svend Olufsen, whose first significant product was a radio that worked with alternating current, when most radios were run from batteries...
, Levi StraussLevi StraussLevi Strauss was a German-Jewish immigrant to the United States who founded the first company to manufacture blue jeans. His firm, Levi Strauss & Co., began in 1853 in San Francisco, California.-Origins:...
and British AirwaysBritish AirwaysBritish Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...
. Droog projects can result in a single product, developed by an individual designer, or in group shows presenting a coherent series of variations on a theme.
- Droog initiates projects and is also commissioned by international firms and institutions such as Mandarina Duck
- Exhibitions
- Droog organises travelling exhibitions showing Droog collection products. Droog presents designs from young (inter)national designers in their stores in Amsterdam and New York.
- Education
- Droog lectures worldwide at congresses and seminars. Since 2001 Droog is head of the Masters Design course IM: Identity, Industrial and Interior Masters Industrial Design studio at the Design Academy Eindhoven.
- Publications
- Droog takes position with provocative publications, both in terms of content and form.
Droog collection
The Droog collection is curated by Renny Ramakers and consists of around 200 products by more than a hundred designers. New designs are often developed and presented in relation with exhibitions (such as the knotted chair of Marcel WandersMarcel Wanders
Marcel Wanders is a Dutch product and interior designer, who drew international recognition for his Knotted Chair produced by Droog in 1996.- Life :...
during Dry Tech I on the Milan Furniture Fair 1996). The Droog collections is distributed through the website, via the droog stores and via retailers worldwide.
External links
- Droog.com
- Droog Design Founders Split Design.nl June 22, 2009
- Milan 2008: A touch of green exhibition video
- Video interview Gijs Bakker, Dry Tech 3
- Artkrush.com - review of Simply Droog: 10 + 3 Years of Creating Innovation and Discussion at New York's Museum of Arts & Design
- Droog New York - Store Opening - Freshness Magazine