Donna Hoffman
Encyclopedia
Donna Hoffman is the Chancellor's Chair at the A. Gary Anderson Graduate School of Management
at the University of California, Riverside
. She is the founder of eLab
, an online laboratory for consumer behavior research and the Co-Director of the Sloan Center for Internet Retailing
.
degree from the University of California at Davis, and an M.A. and Ph.D. from the L.L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill
.
Prior to her appointment at the University of California, Professor Hoffman served on the faculty at Columbia University, University of Texas at Dallas and Vanderbilt University. At Vanderbilt, Hoffman launched the first graduate business program in electronic commerce in the country and, together with Tom Novak
created the first iteration of eLab.
A. Gary Anderson Graduate School of Management
The A. Gary Anderson Graduate School of Management , is a part of the UCR School of Business Administration located at the University of California, Riverside. Current graduate degree offerings include a full-time/part-time MBA and executive MBA. A Ph.D...
at the University of California, Riverside
University of California, Riverside
The University of California, Riverside, commonly known as UCR or UC Riverside, is a public research university and one of the ten general campuses of the University of California system. UCR is consistently ranked as one of the most ethnically and economically diverse universities in the United...
. She is the founder of eLab
Elab
Elab is a village in the state of Ngaraard, north of the villages of Ngebuked and Ulimang. It is the home to Ngaraard's only private Christian high school, Bethania Girl's High School in Ngesang, a small portion of Elab village...
, an online laboratory for consumer behavior research and the Co-Director of the Sloan Center for Internet Retailing
Sloan Center for Internet Retailing
The University of California, Riverside Sloan Center for Internet Retailing is a university research center dedicated to improving the effectiveness of online retailing....
.
Academic Career
Hoffman has an B.ABachelor of Arts
A Bachelor of Arts , from the Latin artium baccalaureus, is a bachelor's degree awarded for an undergraduate course or program in either the liberal arts, the sciences, or both...
degree from the University of California at Davis, and an M.A. and Ph.D. from the L.L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill
University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill is a public research university located in Chapel Hill, North Carolina, United States...
.
Research
Her award-winning research focuses on Internet marketing strategy, consumer behavior in online environments, and the policy implications of commercializing the Internet. She has published widely in the top marketing and management journals and speaks frequently on the topic of Internet commerce strategy. Professor Hoffman was awarded the prestigious William O'Dell Award for long-term research impact and is the recipient of the Sheth Foundation/Journal of Marketing Award for her long-term contributions to the marketing discipline.Prior to her appointment at the University of California, Professor Hoffman served on the faculty at Columbia University, University of Texas at Dallas and Vanderbilt University. At Vanderbilt, Hoffman launched the first graduate business program in electronic commerce in the country and, together with Tom Novak
Tom Novak
Tom P. Novak is Albert O. Steffey Professor of Marketing and Co-Director of the Sloan Center for Internet Retailing at the University of California, Riverside, where he joined the faculty in July 2006. Novak's research since 1993 has focused exclusively on Internet and Web based commerce...
created the first iteration of eLab.