Dockers is a brand of khaki

Khaki

This article is about the fabric. For the color, see Khaki . Kaki, another name for the persimmon, is often misspelled "Khaki".Khaki is a type of fabric or the color of such fabric...

 garments from Levi Strauss & Co.

Levi Strauss & Co.

Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Franconia, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business...

Levi Strauss & Co., then specialized in denim

Denim

Denim is a rugged cotton twill textile, in which the weft passes under two or more warp threads. This produces the familiar diagonal ribbing identifiable on the reverse of the fabric, which distinguishes denim from cotton duck. Denim has been in American usage since the late 18th century...

, introduced the Dockers brand in 1986. Dockers became a leading brand of business casual

Business casual

Business casual is a popular dress code in professional and white-collar workplaces in Western countries. In the United States, 43% of non-self-employed workers commonly wear casual business attire. Casual street wear is the next most common work attire , closely followed by uniforms...

 clothing for men led by Bob Siegel. In 1987, Dockers introduced a women's line. In 1993 the Dockers brand was introduced into Europe under the leadership of Joe Middleton.

Dockers makes khaki pants and leather wallets.
In January 2010, The Dockers Brand launched an aggressive, cross-channel advertising campaign with the tagline "Wear The Pants." The campaign premiered during the 2010 Super Bowl, and was the first Super Bowl advertisement to offer an exclusive, limited time online offer for viewers.