Divya Bhaskar
Encyclopedia
Divya Bhaskar is a Gujarati
newspaper in Gujarat, India
, owned by D B Corp Ltd.. It is the largest circulated Gujarati daily, with the most number of editions in Gujarat.
identified Ahmedabad
, Gujarat as the city with highest potential for the fourth launch of Dainik Bhaskar
outside Madhya Pradesh
(MP). It surveyed 12,00,000 households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers. The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh households in Ahmedabad and 4 lakh households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: Surat
and Vadodara
. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 copies.
The group's pre-launch door-to-door twin-contact launch program has been recognised as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including Indian Institute of Management, Ahmedabad and SPJIMR.
, Baroda, Surat
, Rajkot, Jamnagar
, Mehsana
, Bhuj
, Bhavnagar
(as Saurashtra Samachar) and Junagadh
(as Sorath Bhaskar).
Gujarati language
Gujarati is an Indo-Aryan language, and part of the greater Indo-European language family. It is derived from a language called Old Gujarati which is the ancestor language of the modern Gujarati and Rajasthani languages...
newspaper in Gujarat, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, owned by D B Corp Ltd.. It is the largest circulated Gujarati daily, with the most number of editions in Gujarat.
Launch
In 2003, Madhya Pradesh MADHYA PRADESH(MP), the Bhaskar GroupBhaskar Group
D B Corp Ltd., informally known as the Bhaskar Group, is a Rs. 1700 crore business conglomerate of India with presence in newspapers, television, entertainment, printing, textiles, fast moving consumer goods, oils, solvents and internet services...
identified Ahmedabad
Ahmedabad
Ahmedabad also known as Karnavati is the largest city in Gujarat, India. It is the former capital of Gujarat and is also the judicial capital of Gujarat as the Gujarat High Court has its seat in Ahmedabad...
, Gujarat as the city with highest potential for the fourth launch of Dainik Bhaskar
Dainik Bhaskar
Dainik Bhaskar is an Indian Hindi-language daily newspaper published by D B Corp Ltd.. It was started in year 1958 from Bhopal, the capital city of Madhya Pradesh...
outside Madhya Pradesh
Madhya Pradesh
Madhya Pradesh , often called the Heart of India, is a state in central India. Its capital is Bhopal and Indore is the largest city....
(MP). It surveyed 12,00,000 households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers. The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh households in Ahmedabad and 4 lakh households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: Surat
Surat
Surat , also known as Suryapur, is the commercial capital city of the Indian state of Gujarat. Surat is India's Eighth most populous city and Ninth-most populous urban agglomeration. It is also administrative capital of Surat district and one of the fastest growing cities in India. The city proper...
and Vadodara
Vadodara
Vadodara formerly known as Baroda is the third most populated city in the Indian State of Gujarat . It is one of the four cities with the population of over 1 million...
. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 copies.
The group's pre-launch door-to-door twin-contact launch program has been recognised as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including Indian Institute of Management, Ahmedabad and SPJIMR.
Circulation
Divya Bhaskar is the largest circulated daily of Gujarat as per ABC (Audit Bureau of Circulation) and has the most editions by any newspaper in Gujarat. It is published from AhmedabadAhmedabad
Ahmedabad also known as Karnavati is the largest city in Gujarat, India. It is the former capital of Gujarat and is also the judicial capital of Gujarat as the Gujarat High Court has its seat in Ahmedabad...
, Baroda, Surat
Surat
Surat , also known as Suryapur, is the commercial capital city of the Indian state of Gujarat. Surat is India's Eighth most populous city and Ninth-most populous urban agglomeration. It is also administrative capital of Surat district and one of the fastest growing cities in India. The city proper...
, Rajkot, Jamnagar
Jamnagar
Jamnagar is a city and a municipal corporation in Jamnagar district in the Indian state of Gujarat. The city was built up substantially by Maharaja Kumar Shri Ranjitsinhji in the 1920s, when the district was known as Nawanagar. The district lies just to the south of the Gulf of Kutch and is...
, Mehsana
Mehsana
Mahesana is a city and municipality in Mehsana district, in the Indian state of Gujarat.-City and surrounding area:Situated near Ahmedabad and Gandhinagar, Mehsana is one of the largest cities in North Gujarat; followed by Patan and Palanpur. A number of primary industries including dairy, oil...
, Bhuj
Bhuj
Bhuj is a city and a municipality in Kachchh district in the state of Gujarat, India.-History:It was established by Rao Hamirji in 1510 and was made the state capital by Rao Khengarji I in 1549. Its foundation stone as state capital laid formally on Vikram Samvat 1604 Maagha 5th...
, Bhavnagar
Bhavnagar
-Topography:Bhavnagar is a coastal city in the eastern coast of Saurashtra, also known as Kathiawar, located at . It has an average elevation of 24 metres . It occupies area of 53.30 km². General slope dips in the northeasterly direction at the apex of Gulf of Khambhat...
(as Saurashtra Samachar) and Junagadh
Junagadh
Junagadh is the headquarters of Junagadh district in the Indian state of Gujarat. The city is the 7th largest in Gujarat. The city is located at the foot of the Girnar hills, 355 km south west of state capital Gandhinagar and Ahmedabad. The city is in western India. Literally translated,...
(as Sorath Bhaskar).