Division of Brand
Encyclopedia
The Division of Brand is an Australian electoral division in the state
States and territories of Australia
The Commonwealth of Australia is a union of six states and various territories. The Australian mainland is made up of five states and three territories, with the sixth state of Tasmania being made up of islands. In addition there are six island territories, known as external territories, and a...

 of Western Australia
Western Australia
Western Australia is a state of Australia, occupying the entire western third of the Australian continent. It is bounded by the Indian Ocean to the north and west, the Great Australian Bight and Indian Ocean to the south, the Northern Territory to the north-east and South Australia to the south-east...

. The division was named after Sir David Brand
David Brand
Sir David Brand KCMG was the 19th and longest serving Premier of Western Australia and a Member of the Legislative Assembly from 1945 to 1975.-Early life:...

, a former state premier
Premier of Western Australia
The Premier of Western Australia is the head of the executive government in the Australian State of Western Australia. The Premier has similar functions in Western Australia to those performed by the Prime Minister of Australia at the national level, subject to the different Constitutions...

, and is a safe Labor
Australian Labor Party
The Australian Labor Party is an Australian political party. It has been the governing party of the Commonwealth of Australia since the 2007 federal election. Julia Gillard is the party's federal parliamentary leader and Prime Minister of Australia...

 seat held by Gary Gray
Gary Gray (Australian politician)
Gary Gray AO , Australian politician, is the Australian Labor Party representative for the Division of Brand in Western Australia in the Australian House of Representatives. Gray is currently the Special Minister of State and the Special Minister of State for the Public Service and Integrity.Gary...

 who first won the seat at the 2007 federal election. The redistribution for the 2010 federal election made the seat slightly more secure for Labor by transferring some 12,000 Mandurah voters to the neighbouring Division of Canning
Division of Canning
The Division of Canning is an Australian Electoral Division in Western Australia. The division was created in 1949 and is named for Alfred Canning, the Western Australian government surveyor who surveyed the Canning Stock Route...

.

According to the 2006 census, Brand is the electorate with the lowest proportion (12.6%) of residents with a university qualification.

History

The seat was created for the 1984 federal election from parts of the Divisions of Fremantle
Division of Fremantle
The Division of Fremantle is an Australian Electoral Division in Western Australia.The division was created at Federation in 1900 and was one of the original 75 divisions contested at the first federal election...

 and Canning
Division of Canning
The Division of Canning is an Australian Electoral Division in Western Australia. The division was created in 1949 and is named for Alfred Canning, the Western Australian government surveyor who surveyed the Canning Stock Route...

 to cater for substantial population growth in the Rockingham
Rockingham, Western Australia
Rockingham is a suburb and primary centre in Western Australia south-west of the Perth city centre and south of Fremantle. It has a beachside location at Mangles Bay, the southern extremity of Cockburn Sound. To its north stretches the maritime and resource-industry installations of Kwinana and...

Mandurah
Mandurah, Western Australia
Mandurah is the second-largest city in Western Australia and is located approximately south of the state capital, Perth.The city attracts a large number of tourists, including many international visitors...

 coastal area south of the state capital Perth
Perth, Western Australia
Perth is the capital and largest city of the Australian state of Western Australia and the fourth most populous city in Australia. The Perth metropolitan area has an estimated population of almost 1,700,000....

. Initially it included country areas to the south and southeast, such as agricultural regions in the Shires of Murray
Shire of Murray
The Shire of Murray is a Local Government Area of Western Australia. It covers an area of just beyond metropolitan Perth, the capital of Western Australia. It lies about 80 km south of the Perth central business district. The Shire of Murray had a population of 11,969 as at the 2006...

, Waroona
Shire of Waroona
The Shire of Waroona is a Local Government Area in the Peel region of Western Australia between Mandurah and Harvey and about 110 kilometres south of Perth, the state capital...

 and Harvey
Shire of Harvey
The Shire of Harvey is a Local Government Area of Western Australia. It is located in the state's South West region, approximately 140km south of Perth, and includes some of Bunbury's northern suburbs. The shire covers an area of 1,728 km² and has a estimated population of about 24,000...

 and the mining town of Collie
Collie, Western Australia
-External links:*...

, and was significantly more marginal for Labor—made abundantly clear by Labor's near-defeat in the seat at the 1996 federal election. The redistribution for the 1998 election saw the electorate become an entirely urban seat, retreating north of the Peel Estuary to roughly its present boundaries, and the seat has been safe Labor ever since.

Brand has had only three members—two of whom had previously been sitting members for other seats. Wendy Fatin
Wendy Fatin
Wendy Frances Fatin , Australian politician, was a member of the Australian House of Representatives from Western Australia representing the Australian Labor Party in the Divisions of Canning and Brand...

 had been the member for Canning
Division of Canning
The Division of Canning is an Australian Electoral Division in Western Australia. The division was created in 1949 and is named for Alfred Canning, the Western Australian government surveyor who surveyed the Canning Stock Route...

 for a single term prior to the creation of Brand, and went on to win in four successive elections, becoming Minister for the Arts in the early 1990s. Upon her retirement from politics, Kim Beazley
Kim Beazley
In the October 1998 election, Labor polled a majority of the two-party vote and received the largest swing to a first-term opposition since 1934. However, due to the uneven nature of the swing, Labor came up eight seats short of making Beazley Prime Minister....

, who had been Minister for Defence
Minister for Defence (Australia)
The Minister for Defence of Australia administers his portfolio through the Australian Defence Organisation, which comprises the Department of Defence and the Australian Defence Force. Stephen Smith is the current Minister.-Ministers for Defence:...

 in the Hawke
Bob Hawke
Robert James Lee "Bob" Hawke AC GCL was the 23rd Prime Minister of Australia from March 1983 to December 1991 and therefore longest serving Australian Labor Party Prime Minister....

 government until 1990 and had several portfolios before becoming Deputy Prime Minister to Paul Keating
Paul Keating
Paul John Keating was the 24th Prime Minister of Australia, serving from 1991 to 1996. Keating was elected as the federal Labor member for Blaxland in 1969 and came to prominence as the reformist treasurer of the Hawke Labor government, which came to power at the 1983 election...

 in 1995, was preselected for the seat following 16 years as member for the marginal seat of Swan
Division of Swan
The Division of Swan is an Australian Electoral Division located in Western Australia. The division is named after the Swan River.For several decades, it has been a marginal seat, extending along the Swan and Canning Rivers from the affluent suburbs in the City of South Perth to the west, which...

 which polling suggested the party was certain to lose. At the 1996 election, Beazley won by just 387 votes against Liberal
Liberal Party of Australia
The Liberal Party of Australia is an Australian political party.Founded a year after the 1943 federal election to replace the United Australia Party, the centre-right Liberal Party typically competes with the centre-left Australian Labor Party for political office...

 candidate Penny Hearne, who was later to quit the party and run as an independent against Court
Richard Court
Richard Fairfax Court AC , was a Western Australian politician, representing the seat of Nedlands in the Western Australian Legislative Assembly for the Liberal Party of Australia from 1982 to 2001. He served as Premier of Western Australia from 1993 to 2001.Court was born into an old political...

 minister Doug Shave in the 1996 state election
Western Australian state election, 1996
Elections were held in the state of Western Australia on 14 December 1996 to elect all 57 members to the Legislative Assembly and all 34 members to the Legislative Council...

 for the seat of Alfred Cove
Electoral district of Alfred Cove
The Electoral district of Alfred Cove is a Legislative Assembly electorate in the state of Western Australia. The district is named for the southern riverside Perth suburb of Alfred Cove which falls within its borders.-History:...

.

Geography

The division consists of enrolled voters resident in the Town of Kwinana, City of Rockingham
City of Rockingham
The City of Rockingham is a Local Government Area in the far southern suburbs of the Western Australian capital city of Perth.-History:In 1896, residents of Rockingham petitioned to establish a road board, which they proposed be called "Clarence" which was the name of the failed settlement of...

 and the northern section of the City of Mandurah
City of Mandurah
The City of Mandurah is a Local Government Area of Western Australia. It covers an area of approximately 174 km² in the Peel region of Western Australia just beyond the southern boundary of metropolitan Perth, and lies about 75 km south of the Perth central business district.It is bordered by the...

 north of the city centre . Suburbs presently included are:
Kwinana
Kwinana, Western Australia
The Town of Kwinana is a Local Government Area of Western Australia. It covers an area of approximately 118 square kilometres in metropolitan Perth, and lies about 38 km south of Perth's central business district, via the Kwinana Freeway...

  • Bertram
    Bertram, Western Australia
    Bertram is a suburb of Perth, Western Australia, located within the Town of Kwinana.Bertram derives its name from the family name of a Group Settler of the 1920s who owned land in the area....

  • Calista
    Calista, Western Australia
    Calista is a suburb of Perth, Western Australia, located within the Town of Kwinana.Calista is one of the Kwinana suburbs named after a ship. The Calista was one of the first ships to bring settlers to the Swan River Colony. She arrived with 73 passengers on 5 August 1829 under the command of...

  • Hope Valley
    Hope Valley, Western Australia
    Hope Valley is a suburb of Perth, Western Australia, located within the Town of Kwinana. Its postcode is 6165....

  • Leda
    Leda, Western Australia
    Leda is a suburb of Perth, Western Australia, located within the Town of Kwinana. Leda is one of the five main suburbs of Kwinana.Leda is one of the Kwinana suburbs named after a ship. The brig Leda brought settlers to the new Swan River Colony in January 1830...

  • Medina
    Medina, Western Australia
    Medina is a suburb of Perth, Western Australia, located within the Town of Kwinana.Medina was the first of the Kwinana suburbs to be named after ships. The Medina arrived at the Swan River Colony in July 1830 with 51 passengers on board...

  • Orelia
    Orelia, Western Australia
    Orelia is a suburb of Perth, Western Australia, located within the Town of Kwinana.Orelia is one of the Kwinana suburbs named after a ship. The "Orelia" arrived at Fremantle bringing settlers to the new Swan River Colony in October 1829. Development of the area commenced in 1952....

  • Parmelia
    Parmelia, Western Australia
    Parmelia is a suburb of Kwinana, Western Australia, located in the Town of Kwinana.Parmelia is one of the Kwinana suburbs named after a ship. The "Parmelia" was the first ship to arrive in June 1829 bringing settlers to establish the new colony at the Swan River in Western Australia. Its passengers...

  • Wellard
    Wellard, Western Australia
    Wellard is a suburb of Perth, Western Australia, located within the Town of Kwinana.The suburb name commemorates an early settler, John Wellard, who in 1860 owned Serpentine Farm about 7.5 km southeast of the suburb. A government townsite with his name was declared in 1923 but cancelled in...



Rockingham
City of Rockingham
The City of Rockingham is a Local Government Area in the far southern suburbs of the Western Australian capital city of Perth.-History:In 1896, residents of Rockingham petitioned to establish a road board, which they proposed be called "Clarence" which was the name of the failed settlement of...

  • Baldivis
    Baldivis, Western Australia
    Baldivis is a semi-rural residential suburb south of the central business district of Perth, the capital of Western Australia, and southeast of the regional centre of Rockingham...

  • Cooloongup
    Cooloongup, Western Australia
    Cooloongup is an outer southern suburb of Perth, the capital city of Western Australia, located within the City of Rockingham. It is principally a suburb of residential dwellings.-History:...

  • East Rockingham
    East Rockingham, Western Australia
    East Rockingham is an industrial suburb within the Kwinana Industrial Area, part of Perth and located within the City of Rockingham. It is home to two caravan parks....

  • Golden Bay
    Golden Bay, Western Australia
    Golden Bay is an outer southern suburb of Perth, the capital city of Western Australia, located within the City of Rockingham.Originally known as Peelhurst the locality name was officially changed in 1985....

  • Hillman
    Hillman, Western Australia
    Hillman is an outer southern suburb of Perth, the capital city of Western Australia, located within the City of Rockingham. It is principally a suburb of residential dwellings, and is the location of Hillman Primary School....

  • Karnup
    Karnup, Western Australia
    Karnup is an outer southern suburb of Perth, the capital city of Western Australia, located within the City of Rockingham....

  • Port Kennedy
    Port Kennedy, Western Australia
    Port Kennedy is an outer southern suburb of Perth, the capital city of Western Australia, located within the City of Rockingham.Port Kennedy is built on Becher Point and because of its geomorphological history it is home to an unusual wetland formation, called the Becher Wetland Suite...

  • Rockingham
    Rockingham, Western Australia
    Rockingham is a suburb and primary centre in Western Australia south-west of the Perth city centre and south of Fremantle. It has a beachside location at Mangles Bay, the southern extremity of Cockburn Sound. To its north stretches the maritime and resource-industry installations of Kwinana and...




  • Safety Bay
    Safety Bay, Western Australia
    Safety Bay is an outer southern suburb of Perth, the capital city of Western Australia, located on the coast within the City of Rockingham.-History:...

  • Secret Harbour
    Secret Harbour, Western Australia
    Secret Harbour is an outer southern suburb of Perth, the capital city of Western Australia, located within the City of Rockingham on the Indian Ocean coast at Comet Bay.- History :...

  • Shoalwater
    Shoalwater, Western Australia
    Shoalwater is an outer southern suburb of Perth, the capital city of Western Australia, located within the City of Rockingham.Shoalwater is located within the Shoalwater Islands Marine Park which includes Shoalwater Bay, Warnbro Sound, Cape Peron and several small islands being Penguin island, Seal...

  • Singleton
    Singleton, Western Australia
    Singleton is an outer southern suburb of Perth, the capital city of Western Australia, located within the City of Rockingham. It is the southernmost suburb of the Perth Metropolitan Area and is actually closer to the regional city Mandurah than either Perth CBD or Rockingham....

  • Waikiki
    Waikiki, Western Australia
    Waikiki is an outer southern suburb of Perth, the capital city of Western Australia. It adjoins and is closely associated with Safety Bay in the City of Rockingham. A prime landmark is the Waikiki Village shopping centre on Read Street, the main road linking Rockingham with Warnbro and Port Kennedy....

  • Warnbro
    Warnbro, Western Australia
    Warnbro is a southern outer suburb of Perth, the capital city of Western Australia, and is located on Warnbro Sound within the City of Rockingham...



Mandurah
City of Mandurah
The City of Mandurah is a Local Government Area of Western Australia. It covers an area of approximately 174 km² in the Peel region of Western Australia just beyond the southern boundary of metropolitan Perth, and lies about 75 km south of the Perth central business district.It is bordered by the...

  • Greenfields
    Greenfields, Western Australia
    Greenfields is a suburb of Mandurah, located east of Mandurah's central area. It includes several aged care residences and a large recreation oval and centre....

  • Lakelands
    Lakelands, Western Australia
    Lakelands is the northernmost suburb of the city of Mandurah, Western Australia.The Lakelands Estate is being developed by Peet Limited and is expected to comprise 2500 lots when completed....

  • Madora Bay
    Madora Bay, Western Australia
    Not to be confused with Madura, Western Australia or Mandora StationMadora Bay is the northernmost suburb of Mandurah, located on the coast between Mandurah and Rockingham.-History:...

  • Meadow Springs
    Meadow Springs, Western Australia
    Meadow Springs is a suburb of Mandurah, immediately northeast of Mandurah's central area. Alongside some of Mandurah's most recent land estates, it contains a large golf course, Catholic primary school, Anglican co-educational school, and a war veterans' estate.-Shopping:Meadow Springs also...

  • San Remo
    San Remo, Western Australia
    San Remo is an inner northern coastal suburb of Mandurah....

  • Silver Sands
    Silver Sands, Western Australia
    Silver Sands is an inner northern coastal suburb of Mandurah, Western Australia....



Members

MemberPartyTerm
  Wendy Fatin
Wendy Fatin
Wendy Frances Fatin , Australian politician, was a member of the Australian House of Representatives from Western Australia representing the Australian Labor Party in the Divisions of Canning and Brand...

Labor
Australian Labor Party
The Australian Labor Party is an Australian political party. It has been the governing party of the Commonwealth of Australia since the 2007 federal election. Julia Gillard is the party's federal parliamentary leader and Prime Minister of Australia...

1984–1996
  Kim Beazley
Kim Beazley
In the October 1998 election, Labor polled a majority of the two-party vote and received the largest swing to a first-term opposition since 1934. However, due to the uneven nature of the swing, Labor came up eight seats short of making Beazley Prime Minister....

Labor
Australian Labor Party
The Australian Labor Party is an Australian political party. It has been the governing party of the Commonwealth of Australia since the 2007 federal election. Julia Gillard is the party's federal parliamentary leader and Prime Minister of Australia...

1996–2007
  Gary Gray
Gary Gray (Australian politician)
Gary Gray AO , Australian politician, is the Australian Labor Party representative for the Division of Brand in Western Australia in the Australian House of Representatives. Gray is currently the Special Minister of State and the Special Minister of State for the Public Service and Integrity.Gary...

Labor
Australian Labor Party
The Australian Labor Party is an Australian political party. It has been the governing party of the Commonwealth of Australia since the 2007 federal election. Julia Gillard is the party's federal parliamentary leader and Prime Minister of Australia...

2007–present

Election results

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