Diva Futura is an Italian

Italy

Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 pornography

Pornography

Pornography or porn is the explicit portrayal of sexual subject matter for the purposes of sexual arousal and erotic satisfaction.Pornography may use any of a variety of media, ranging from books, magazines, postcards, photos, sculpture, drawing, painting, animation, sound recording, film, video,...

 and erotica

Erotica

Erotica are works of art, including literature, photography, film, sculpture and painting, that deal substantively with erotically stimulating or sexually arousing descriptions...

 film studio. When founded in 1983 by porn star Ilona Staller

Ilona Staller

Ilona Staller , also known by her stage name la Cicciolina, is a Hungarian-born Italian porn star, politician, and singer. She continued to make hardcore pornographic films while in office. She is famous for delivering political speeches with one breast exposed.-Early life:Anna Ilona was born in...

 and photographer and talent scout Riccardo Schicchi

Riccardo Schicchi

Riccardo Schicchi is an Italian pornographer who became famous with his photography and films featuring Ilona Staller and Moana Pozzi in the 1980s...

, it was the first casting agency in Italy to specialize in pornography. The studio is notable for launching the careers of pornstars Cicciolina and Moana Pozzi

Moana Pozzi

Moana Pozzi , often called simply Moana, was an Italian pornographic actress, actress, television personality, model, politician and writer.-Early years:...

.

Development

In 1985

1985 in film

-Events:* 3 December - Roger Moore steps down from the role of James Bond after twelve years and seven films. He is replaced by Timothy Dalton.* The Academy Award for Best Picture was won by Out Of Africa, while the highest grossing film was Back to the Future.* Bliss wins AFI Award for best Movie...

 Diva Futura produced the first Italian hardcore porn film

Hardcore pornography

Hardcore pornography is a form of pornography that features explicit sexual acts. The term was coined in the second half of the 20th century to distinguish it from softcore pornography. It usually takes the form of photographs, often displayed in magazines or on the Internet, or films. It can also...

, Telefono Rosso

Telefono rosso

Telefono rosso is a 1986 film, the first Italian hardcore pornography production. Starring Ilona Staller and directed by Riccardo Schicchi, it was produced by their company Diva Futura....

, starring Staller (a.k.a. Cicciolina). The following year, in February 1986, the company produced Curve deliziose, a spettacolo (live theatrical show) featuring several porn stars.

Controversy

Diva Futura has caused some moral panic

Moral panic

A moral panic is the intensity of feeling expressed in a population about an issue that appears to threaten the social order. According to Stanley Cohen, author of Folk Devils and Moral Panics and credited creator of the term, a moral panic occurs when "[a] condition, episode, person or group of...

 among certain Italian Catholic

Catholicism

Catholicism is a broad term for the body of the Catholic faith, its theologies and doctrines, its liturgical, ethical, spiritual, and behavioral characteristics, as well as a religious people as a whole....

 groups, and has had to defend itself against legal action for obscenity

Obscenity

An obscenity is any statement or act which strongly offends the prevalent morality of the time, is a profanity, or is otherwise taboo, indecent, abhorrent, or disgusting, or is especially inauspicious...

, most notably in 1986 when Curve deliziose was released. Ilona Staller (already a member of the Italian Parliament

Parliament of Italy

The Parliament of Italy is the national parliament of Italy. It is a bicameral legislature with 945 elected members . The Chamber of Deputies, with 630 members is the lower house. The Senate of the Republic is the upper house and has 315 members .Since 2005, a party list electoral law is being...

) formed the Partito dell'Amore

Partito dell'Amore

Partito dell'Amore is a political party in Italy co-founded on July 12, 1991 by pornstars Moana Pozzi and Ilona Staller , the latter one being famous for actually being elected member of the Italian parliament in 1987...

in 1991, switching from the Partito Radicale (although this political activity was not officially linked to Diva Futura).

Television

Recently, Diva Futura has founded satellite television

Satellite television

Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...

 channels in Italy on Hotbird

Hot Bird

Hot Bird is the name of a popular family of satellites operated by Eutelsat, located at 13°E over the Equator and with a transmitting footprint over Europe, North Africa and the Middle East....

. Its original channel (commonly known as Diva Futura TV) began in August 2004, and Diva Futura Plus began on 1 September 2006. Schicchi also announced that Diva Futura Sex, a new channel, would begin on 15 August 2007

August 2007

August 2007 is the eighth month of that year. It began on a Wednesday and 31 days later, ended on a Friday.-International holidays:* August 1 – Emancipation Day Guyana* August 6 – National Salvadoran-American Day in the United States.* Independence Day...

.