Display Campaign
Encyclopedia
Towns such as Durham
Durham
Durham is a city in north east England. It is within the County Durham local government district, and is the county town of the larger ceremonial county...
(UK), Charleroi
Charleroi
Charleroi is a city and a municipality of Wallonia, located in the province of Hainaut, Belgium. , the total population of Charleroi was 201,593. The metropolitan area, including the outer commuter zone, covers an area of and had a total population of 522,522 as of 1 January 2008, ranking it as...
(Belgium), Rennes
Rennes
Rennes is a city in the east of Brittany in northwestern France. Rennes is the capital of the region of Brittany, as well as the Ille-et-Vilaine department.-History:...
(France), Helsinki
Helsinki
Helsinki is the capital and largest city in Finland. It is in the region of Uusimaa, located in southern Finland, on the shore of the Gulf of Finland, an arm of the Baltic Sea. The population of the city of Helsinki is , making it by far the most populous municipality in Finland. Helsinki is...
(Finland), Salerno
Salerno
Salerno is a city and comune in Campania and is the capital of the province of the same name. It is located on the Gulf of Salerno on the Tyrrhenian Sea....
(Italy), and Lausanne
Lausanne
Lausanne is a city in Romandy, the French-speaking part of Switzerland, and is the capital of the canton of Vaud. The seat of the district of Lausanne, the city is situated on the shores of Lake Geneva . It faces the French town of Évian-les-Bains, with the Jura mountains to its north-west...
(Switzerland) have joined the campaign.
Background
The Campaign is aimed at saving needless waste of energy and water in municipal buildings in Europe. Energie-CitésEnergie-Cités
Energy Cities, previously named Energie-Cités, is the European Association of local authorities focused on energy use. It represents 1000 towns and cities in 30 countries. From 2009 to 2011, Energy Cities is under the Presidency of the City of Heidelberg...
, the campaign initiator, states that this is due to two key problems: inadequate energy management by the municipalities and/or careless energy consumption habits by building users.
From January 2006, the European Performance of Buildings Directive (EPBD) placed a legal obligation on municipalities to measure and publicly display the energy performance of their buildings. In response, the Display campaign was set up to help municipalities benefit from these requirements by developing strategies to engage with the public and maximise the rewards of better environmental management of public buildings.
History of the Display campaign
The campaign, which was started in 2003 by Energie-CitésEnergie-Cités
Energy Cities, previously named Energie-Cités, is the European Association of local authorities focused on energy use. It represents 1000 towns and cities in 30 countries. From 2009 to 2011, Energy Cities is under the Presidency of the City of Heidelberg...
, the association of European local authorities for intelligent local energy policy, is the first of its kind in Europe and aims to run for at least a decade. The first phase of the project (funded by the European Commission
European Commission
The European Commission is the executive body of the European Union. The body is responsible for proposing legislation, implementing decisions, upholding the Union's treaties and the general day-to-day running of the Union....
’s environmental directorate) involved the combined effort of 20 pilot towns in 18 countries and four technical and scientific experts. After a period of co-financing in the first half of 2005 it is now funded by the European Commission under the Intelligent Energy – Europe Programme.
Potential benefits
The Display Campaign aims to help municipalities to improve the performance of their low rated buildings, claiming that a European municipality of 100,000 inhabitants can spend €1.5 million and more on the energy requirements of its public buildings.Other claimed advantages are that every local authority:
- can communicate with citizens by showing the initiatives to the public.
- display an eye-catching poster which is easily understandable by the public.
- can raise awareness concerning energy and water consumption amongst users and managers of municipal buildings.
- obtain instant access to an efficient, user friendly and pragmatic internet-based tool.
- will become a member of an innovative European Campaign to combat climate changeClimate changeClimate change is a significant and lasting change in the statistical distribution of weather patterns over periods ranging from decades to millions of years. It may be a change in average weather conditions or the distribution of events around that average...
.
Towards "Class A" Awards
Every year, the public authorities which have the best results for their communication campaigns will be presented with the "Towards Class A Award". The Award is open to all municipalities and local authorities throughout Europe who are members of the Display Campaign. The applicants are evaluated by an independent expert jury.Awards 2006
It was chosen because of its original and creative approach to developing excellent communication materials. Inspired by the tools proposed by Display, Bristol developed:
- A large banner of a Display poster, around 3m x 1m square, which was hung on the outer wall of the CREATE Environment Centre housed in the B Bond WarehouseB Bond WarehouseB Bond Warehouse was a Bonded warehouse serving Bristol Harbour.It dates from 1908. It was designed by the Docks Committee engineer, and built by William Cowlin and Sons. It is made from reinforced concrete, with the ground floor in black brick with a low plinth and patent red bricks, blue...
, Hotwells. - A poll held in the Weekly Poll section of the City Council intranetIntranetAn intranet is a computer network that uses Internet Protocol technology to securely share any part of an organization's information or network operating system within that organization. The term is used in contrast to internet, a network between organizations, and instead refers to a network...
to evaluate the public response to the poster. - Four types of awareness-raising posters on energy saving at the workplace.
- A range of stickers designed to be used on internal mail envelopes.
- Two different types of Display postcards, which were sent to employees in council buildings.
In addition articles about Display and building energy labels were included in the Energy Management Unit's team newsletter, The Energy Echo, and also in Bristol News – the Council's regular newspaper that is sent out to all of Bristol's 200,000 plus households.
Awards 2007
In 2007 the first price of the "Towards Class A" was awarded to the Swiss city of LausanneLausanne
Lausanne is a city in Romandy, the French-speaking part of Switzerland, and is the capital of the canton of Vaud. The seat of the district of Lausanne, the city is situated on the shores of Lake Geneva . It faces the French town of Évian-les-Bains, with the Jura mountains to its north-west...
. Lausanne was chosen because of its strong communication strategy in the municipal administration and its effective promotional activities towards enhanced energy efficiency.
See also
- Energy conservationEnergy conservationEnergy conservation refers to efforts made to reduce energy consumption. Energy conservation can be achieved through increased efficient energy use, in conjunction with decreased energy consumption and/or reduced consumption from conventional energy sources...
- European UnionEuropean UnionThe European Union is an economic and political union of 27 independent member states which are located primarily in Europe. The EU traces its origins from the European Coal and Steel Community and the European Economic Community , formed by six countries in 1958...
- Greenhouse gasGreenhouse gasA greenhouse gas is a gas in an atmosphere that absorbs and emits radiation within the thermal infrared range. This process is the fundamental cause of the greenhouse effect. The primary greenhouse gases in the Earth's atmosphere are water vapor, carbon dioxide, methane, nitrous oxide, and ozone...
- Sustainable energySustainable energySustainable energy is the provision of energy that meets the needs of the present without compromising the ability of future generations to meet their needs. Sustainable energy sources include all renewable energy sources, such as hydroelectricity, solar energy, wind energy, wave power, geothermal...
- Renewable energyRenewable energyRenewable energy is energy which comes from natural resources such as sunlight, wind, rain, tides, and geothermal heat, which are renewable . About 16% of global final energy consumption comes from renewables, with 10% coming from traditional biomass, which is mainly used for heating, and 3.4% from...
- Climate changeClimate changeClimate change is a significant and lasting change in the statistical distribution of weather patterns over periods ranging from decades to millions of years. It may be a change in average weather conditions or the distribution of events around that average...