Disney Cinemagic
Encyclopedia
Disney Cinemagic is the premium subscription movie service, available through Sky, TalkTalk TV and Virgin Media
Virgin Media
Virgin Media Inc. is a company which provides fixed and mobile telephone, television and broadband internet services to businesses and consumers in the United Kingdom...

. The channel first appeared on 16 March 2006, airing previews, preparing for the official launch that took place at 17:00 on 19 March 2006.

The channel replaced the British version of Toon Disney. A one hour timeshift
Timeshift channel
A timeshift channel is a television channel carrying a time-delayed rebroadcast of its "parent" channel's output. This channel runs alongside their parent: the term "timeshift" does not refer to a network broadcasting at a later time to reflect a local timezone unless the parent is also available...

 service called Disney Cinemagic +1 is available on Sky and UPC Ireland
UPC Ireland
UPC Ireland is Liberty Global Europe's telecommunications operation in Ireland. UPC Ireland is the largest digital cable television provider within the Republic of Ireland. As of September 2010 the company offers broadband internet, digital television and digital telephony to over 531,000 customers...

. Despite the name, Disney Cinemagic has no formal connection with the CineMagic children's film festival
CineMagic (film festival)
Cinemagic is an international children's film festival in Belfast, UK, and in Dublin, Ireland, founded in 1988 that bills itself as the World Screen Festival for young people. The organisation is a company Limited By Guarantee and a registered charity....

 based in Belfast
Belfast
Belfast is the capital of and largest city in Northern Ireland. By population, it is the 14th biggest city in the United Kingdom and second biggest on the island of Ireland . It is the seat of the devolved government and legislative Northern Ireland Assembly...

, UK.

Disney Cinemagic shows premieres of Disney movies on Sundays and includes regular screenings of Disney movies, typically three to four each day. Disney Cinemagic also shows the archives of classic Disney Cartoons, newer Disney Cartoons and shorts as well as animated television series such as Disney's House of Mouse
Disney's House of Mouse
Disney's House of Mouse is an American animated television series, produced by Walt Disney Television, that originally aired from 2001 to 2003-Premise:...

, Lilo & Stitch: The Series
Lilo & Stitch: The Series
Lilo & Stitch: The Series is the animated television spinoff of the feature film, Lilo & Stitch and the follow-up to Stitch! The Movie.-Plot:...

, and Tarzan
The Legend of Tarzan
The Legend of Tarzan is an animated television series created by The Walt Disney Company in 2001, based on the Tarzan character created by Edgar Rice Burroughs....

.

From launch, up to November 2007, Disney Cinemagic would show channel branding where a character from a film would blend with reality. There were also Bumpers for what programme or film was about to start now and later. After Disney Cinemagic ceased these, they would instead mention what was next in their schedule during the end credits of their current programming.

History

Before Disney Cinemagic launched, two early teasers were first shown for the channel on Disney Channel, Playhouse Disney and Toon Disney, starting from September 2005. The first one shown was a slightly altered version of the original theatriatricle teaser trailer for The Incredibles
The Incredibles
The Incredibles is a 2004 American computer-animated action-comedy superhero film about a family of superheroes who are forced to hide their powers. It was written and directed by Brad Bird, a former director and executive consultant of The Simpsons, and was produced by Pixar and distributed by...

, with the ending tagline, "The Incredibles! Coming Soon!". However, during the late Autumn/early Winter period of that same year, another teaser trailer was shown, featuring a musical montage of the movies set to be shown on the channel, such as Bambi
Bambi
Bambi is a 1942 American animated film directed by David Hand , produced by Walt Disney and based on the book Bambi, A Life in the Woods by Austrian author Felix Salten...

, Brother Bear
Brother Bear
Brother Bear is a 2003 American animated fantasy film produced by Walt Disney Feature Animation and released by Walt Disney Pictures, the forty-fourth animated feature in the Walt Disney Animated Classics. In the film, an Inuit boy pursues a bear in revenge for a battle that he provoked in which...

, Dumbo
Dumbo
Dumbo is a 1941 American animated film produced by Walt Disney and released on October 23, 1941, by RKO Radio Pictures.The fourth film in the Walt Disney Animated Classics series, Dumbo is based upon the storyline written by Helen Aberson and illustrated by Harold Pearl for the prototype of a...

, Cinderella
Cinderella
"Cinderella; or, The Little Glass Slipper" is a folk tale embodying a myth-element of unjust oppression/triumphant reward. Thousands of variants are known throughout the world. The title character is a young woman living in unfortunate circumstances that are suddenly changed to remarkable fortune...

and The Lion King II: Simba's Pride
The Lion King II: Simba's Pride
The Lion King II: Simba's Pride is a 1998 American direct-to-video animated film released by Walt Disney Home Video on October 27, 1998. The film is the sequel to the 1994 Disney animated film The Lion King...

. This was the first advert to feature the early working title, "Incredible Movies" (to correspond with the channel's main movie, The Incredibles). At the end of the advert, all it said was "Coming soon, to Disney".

A final advert shown at the beginning of 2006 revealed the Disney Cinemagic branding. The advert featured Mickey Mouse
Mickey Mouse
Mickey Mouse is a cartoon character created in 1928 by Walt Disney and Ub Iwerks at The Walt Disney Studio. Mickey is an anthropomorphic black mouse and typically wears red shorts, large yellow shoes, and white gloves...

, dressed in his The Sorcerer's Apprentice
Fantasia (film)
Fantasia is a 1940 American animated film produced by Walt Disney and released by Walt Disney Productions. The third feature in the Walt Disney Animated Classics series, the film consists of eight animated segments set to pieces of classical music conducted by Leopold Stokowski, seven of which are...

attire. He walked on to the completely blank white screen, took a magic wand and pressed the center of it with his finger, making magically morph into a TV remote. Mickey presses a button on the remote, and it starts blasting out magic holograms of several Disney characters. The remote starts vibrating uncontrollably, Mickey tries to regain control of it by randomly mashing different buttons, until finally, all of the holograms disappear. Mickey stands at the corner of the screen, smiling at the audience, while the Disney Cinemagic logo appears in the centre.

In the early morning of 16 March 2006, the day Toon Disney closed, the channel began to show numerous repeats of Kim Possible
Kim Possible
Kim Possible is an American animated television series about a teenage crime fighter who has the task of dealing with worldwide, family, and school issues every day. The show is action-oriented, but also has a light-hearted atmosphere and often lampoons the conventions and clichés of the...

. At 06:00 that same morning, all programmes on that channel came to an end and a caption took its place, stating "Disney Cinemagic is coming soon".

Four hours later, at 10:00, Toon Disney was removed from the EPG. Toon Disney swapped EPG slots with Disney Channel and was relabelled Disney Cinemagic. At 17:00, Disney Cinemagic officially launched. Disney Channel +1 was temporally replaced with a 1 hour timeshift of Disney Cinemagic. Disney Channel +1 did eventually return after it relaunched in June 2006.

Aspect ratio

Unlike its counterparts, Disney Channel and Disney Junior, its movies are sometimes shown in their original aspect ratio
Aspect ratio (image)
The aspect ratio of an image is the ratio of the width of the image to its height, expressed as two numbers separated by a colon. That is, for an x:y aspect ratio, no matter how big or small the image is, if the width is divided into x units of equal length and the height is measured using this...

 though these are usually available only on Sky. Notable exceptions are Tarzan II
Tarzan II
Tarzan II is a 2005 direct-to-video midquel to the 1999 Walt Disney Feature Animation film Tarzan. It was released on June 14, 2005....

, Pocahontas II: Journey to a New World
Pocahontas II: Journey to a New World
Pocahontas II: Journey to a New World is a 1998 straight-to-video sequel to the 1995 Disney film Pocahontas. The film is inspired by true events in the life of Pocahontas which took place several years after her encounter with John Smith and the founders of Jamestown...

and Bambi II
Bambi II
Bambi II is a 2006 Disney animated feature directed by Brian Pimental that initially premiered in theaters in Argentina on January 26, 2006, before being released as a direct-to-video title in the United States on February 7, 2006...

, which have only been broadcast in fullscreen
Aspect ratio (image)
The aspect ratio of an image is the ratio of the width of the image to its height, expressed as two numbers separated by a colon. That is, for an x:y aspect ratio, no matter how big or small the image is, if the width is divided into x units of equal length and the height is measured using this...

, and not their proper 16:9 ratio. Films in the 2.55:1 ratio, such as Lady and the Tramp
Lady and the Tramp
Lady and the Tramp is a 1955 American animated film produced by Walt Disney and released to theaters on June 22, 1955, by Buena Vista Distribution. The fifteenth animated feature in the Walt Disney Animated Classics series, it was the first animated feature filmed in the CinemaScope widescreen...

, are cropped to 16:9, the only exception being The Incredibles
The Incredibles
The Incredibles is a 2004 American computer-animated action-comedy superhero film about a family of superheroes who are forced to hide their powers. It was written and directed by Brad Bird, a former director and executive consultant of The Simpsons, and was produced by Pixar and distributed by...

. Disney Cinemagic is slowly abandoning this process of showing 16:9 films in their original ratio, favouring prints in pan-and-scan due to the availability of widescreen on digital platforms.

Disney Cinemagic HD

Disney Cinemagic HD is a simulcast
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...

 high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...

 version of Disney Cinemagic. The channel upscales all standard definition content and shows original high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...

 content where available. The channel launched on 1 December 2008 and is available on Sky 631. The channel is available to Sky+ HD customers who have a Sky Movies
Sky Movies
Sky Movies is the collective name for the premium subscription television movie channels operated by Sky Television, and later British Sky Broadcasting. It has around 5 million subscribers, via satellite, cable and IPTV in the UK and Ireland...

 subscription. Some of the movies shown in HD during the first couple of months of broadcasting included Ratatouille
Ratatouille (film)
Ratatouille is a 2007 American computer-animated comedy film produced by Pixar Animation Studios and distributed by Walt Disney Pictures. It is the eighth film produced by Pixar, and was directed by Brad Bird, who took over from Jan Pinkava in 2005...

, Tinker Bell
Tinker Bell (film)
Tinker Bell is a 2008 computer animated film based on the Disney Fairies franchise produced by DisneyToon Studios. It revolves around Tinker Bell, a fairy character created by J. M. Barrie in his play Peter Pan, or The Boy Who Wouldn't Grow Up, and featured in the 1953 Disney animated film, Peter...

, Sleeping Beauty
Sleeping Beauty (1959 film)
Sleeping Beauty is a 1959 American animated film produced by Walt Disney and based on the fairy tale "La Belle au bois dormant" by Charles Perrault...

and The Incredibles
The Incredibles
The Incredibles is a 2004 American computer-animated action-comedy superhero film about a family of superheroes who are forced to hide their powers. It was written and directed by Brad Bird, a former director and executive consultant of The Simpsons, and was produced by Pixar and distributed by...

.

External links

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